Introducing NFM Group Experiential Marketing and Advertising - Pittsburgh
Introducing to Online & Digital Advertising in 5 steps
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Transcript of Introducing to Online & Digital Advertising in 5 steps
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First of all Lemme introduce my self in 5 sentences
@rahmaut
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It’s all about
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Content is the KING
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BUT
The Distribu@on is The Kong
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Targe&ng The Right Audience
Age Gender
Interest Time
Loca@on Technology
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Owned Media
Website Facebook TwiIer Instagram Mobile Apps
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Paid Media
Facebook TwiIer Promoted
Influencer
Google Display Network SEM/Adwords
Na@ve Ads
Endorsement
Banner/Advertorial on other Web
LINE/KakaoTalk/WeChaI
SMS/MMS Ads Inters@@al Ads
E-‐mail Blast
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Measurement
Impression Click Visit Par@cipants Engagement
Like/Follow Database Gained Database Gained Sales*
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How to bake the strategy
1. Research to get the 5 things above 2. Define the communica@on objec@ve
3. Find the right channel 4. Iden@fy boundaries 5. Decide crea@ve implementa@on
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Kadang kita jadi ujung tombak
Kadang cuman jadi peran figuran
Gada yang salah. Bagi peran ajee.
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A I S A S
AIen@on Interest Search Ac@on Share
Dentsu Model
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Relate
AIract
Engage Retain
Learn
Online Brand Building Model Robin S. Cleveland, Building Successful Brands on The Internet
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Study Case
LG NutriFridge Sony Vaio Pocari Sweat Polo Kapal Api
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Thank youuu xD