Introducing the Syneka Marketing Performance Framework

Marketing is one of the most misunderstood terms in business

1300 965 989www.synekamarketing.com.au

Copyright Syneka Marketing

Re-defining Marketing

Marketing consists of strategies that create value by understanding your context, exploring how to reach and influence stakeholders through a consistent experience

Marketing builds your capacity to achieve your goals



Syneka MarketingWhere Success Starts with Strategy

• A dynamic and innovative strategic marketing agency

• Finalists in the Australian Marketing Institute's Awards for Marketing Excellence (2013 and twice in 2014)

• Featured in metropolitan newspapers and industry based publications

• We are recognised marketing professionals speaking at key conferences and events

• Our Leadership Team are Certified Practising Marketers (CPM) receiving the highest level of professional recognition as accredited by the Australian Marketing Institute

Copyright Syneka Marketing1300 965 989

www.synekamarketing.com.au

Strategy is a plan of action desired to achieve an overall aim



Our Values

• Strategy – our work is underpinned by strategy

• Measurability – our outcomes deliver measurable results

• Innovation – our solutions are at the forefront of the industry

• Leadership – our leadership team is recognised for their marketing expertise

• Excellence – our results are proven and recognised through industry awards



Strategic marketing creates a measureable impact



Our Marketing Performance Framework



• A Framework for continuous marketing performance

• Reviews existing activities

• Identifies future opportunities

• Aligns business goals with marketing outcomes

• Measures effectiveness

Defining Metrics and Opportunities



A health check of marketing performance

Assesses and reviews current marketing activities

Identifies future market opportunities

Evaluates market potential and campaign success

Aligning Marketing with Outcomes

Aligns business goals with marketing outcomes

Strategic insights to identify how you can achieve your goals

Recommendations for your marketing direction

Metrics to enable evaluation of your outcomes



Fostering Continuous Improvement

Measures performance against the agreed direction

Benchmarking and metrics to evaluate your results

Ongoing project management and review

Team of marketing professionals



Proven expertise that delivers a measureable impact



• Strategic Framework

• Certified Professionals

• Proven Methodology

• Finalist 2013

• Twice Finalist 2014

• Judging Panel 2015



Knowledge Leadership

Certified Professional Marketers

An Accountable Leadership Team



Natalia Perera AFAMI CPMDirector of Strategic Insights

Creative and logical Out of the box thinker Former financial accountant turned marketing

professional Understands how to deliver to a budget Keynote speaker and author Completing a Master of Marketing (RMIT) Experience across a range of industries

Alex Makin AFAMI CPMManaging Director

Strategic thinker Associate Fellow and Member, Australian

Marketing Institute Certified Practising marketer Victorian Chair, Australian Marketing Institute Former Mayor and Councillor Keynote speaker and author 15 years marketing experience

Syneka Marketing

204 Bank Street

South Melbourne

1300 965 989

[email protected]




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http://www.synekamarketing.com.au/

Introducing the Syneka Marketing Performance Framework

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