Introducing myself…

Most recently…Key Account Sales and Territory Sales US WestNew England Footwear, LLC, NH/ GoLite Footwear

Self-Starter for territory sales

Strategic sales planner

Key marketing element

Reliable communicator

Fearless 8 state traveler

New England FootwearBrands

GoLite Footwear & Z7

Self Starter

Strategic Planner

Marketing

Communicator

Road Warrior

Grew and developed western US territory from a couple of accounts to 65% of NEF’s revenue.

Developed, presented and executed Key Account workable sales and marketing plans seasonally.

Self started my western territory marketing programs. Integral part of NEF’s marketing planning.

Via consistent sales tracking & strategic analytics - key to identifying our SWOT elements for planning.

From day 1, I tackled my territory head-on. I traveled 8 states smartly & efficiently but aggressively .

Before that…National Private Label SalesEllington Leather (Handbags)

Product Manager key accounts

Consistent team collaboration

Concept to creation to saleCreative thinking

Looked beyond traditional accts

Product Manager

Collaboration

Concept to Sale

Creativity

Outside the Box

Took sales lead to major catalogs, wholesales and retailers to initiate, create, source, execute programs.

Worked constantly with buyers, our management, designers, sourcing, Chinese factories for projects.

Had to know the dealer, know their business and propose accessory business tied to their personality.

Keep abreast of competitors and understand nuances in products to incorporate them into design proposals.

We looked at any catalog, all types of non-apparel/footwear wholesalers and even major retailers .

And before that…National Sales & MarketingTimpanogos Technologies/ SRRoberts

Delve into technology sales

Solid presentation skills

Cold call to contractManaged business communications

Planned & executed user conferences

Adaptation

Presentation

Closing contracts

Communications

Event Planning

Took on new K-12 technology sales career. My success came from adapting, learning, listening and service.

Responsible for all in person & online demonstrations to IT personnel, K12 superintendents and staff.

No stranger to a cold call and rejection here. Professionalism & communication opened many doors

Designed and executed all business communications, designed logos, flyers, conference materials and more.

User group of over 200 met bi-annually off site. I was responsible for all planning, communication & service.

Before that I was the…VP of Marketing for the US and Western Sales ManagerDr. Martens USA LLC

Team management

Budget management

Collaboration with team & retailers

Execute all marketing strategies

Clear comunications to team, retail & UK

Team mangement

Managed budget

Collaboration

Strategy Execution

Communication

Directly managed 13 employees; PR (music & press), creative, trade show, regional mktg, advertising.

Budget of > $13m I executed entire US & UK strategy. Kept budget in line despite constant business hurdles

Team grouped effectively & worked in unison to perform at a high level that was filtered to retail.

Responsible for fixture programs, music programs, gift with purchase, POP, trade shows and public relations.

Presented programs & strategies to company, national retailers, US exec & UK executive management.

My start in wholesale…Territory Sales Representative -Northern California The Timberland Company

Territory distribution

Key Accounts and independents

Customer service & marketingPresentation skill

Success

Territory

Grew the Business

Sell In/Sell Through

Presentation

Successful

Built a small territory into powerful part of TBL’s US distribution while balancing brands image & identity.

Took West Marine & Track N Trail from $3m to $13m, and built quality multi-faceted independent base.

Executed fixture programs, POP programs, training, GWP programs and tracked our results for planning.

Responsible for presenting our products but also a snapshot of business & where they needed to grow.

Grew territory by over 200% in 4 years. Overall we shipped $18m. Named Sales Rep of the Year in 1993.

I began in retail…Regional Merchandise Manager and Footwear Buyer-UtahNordstrom

Direct team management

Buying to maximize sales

Never out VS being not over-bought

Managing profit and sales plans

Knowing our customers

Team Management

Buying Skill

Manage OTB

Profitable

Sales Knowledge

Managed not only entire SLC store mens department but also managed all buying in outlying two stores.

Maximize the best programs while being sure to meet the quality and price expectations of all customers.

Skilled at negotiation with other buyers, trading my overstocks and adding the products that worked in SLC

Focused on successes and made sure we exceeded sales plans. Grew OTB around these successes.

Not only did I manage & bought but I sold on the selling floor to our customers. I listened and learned.

Where I was educated…

David Eccles School of Business - University of Utah

Muskingum University, New Concord, Ohio

Bachelor of Science- Marketing

Bachelor of Arts- History

Where I’ve lived…Grew up in

Pittsburgh PA

Went to college in Ohio

Moved west to go to Univ of

Utah

Transferred to No Calif. with Timberland

Transferred to Oregon with Dr.

Martens

Still my home

My interests…

Hiking,backpacking, outdoors. Backpacked in 9 western states.

Skiing, the main attraction to my move west to Utah. I still love it.

Grew up hunting & fishing in PA. so it translated well in Oregon.

Fearless in the kitchen and my culinary skills, not afraid to try…

I love photography, especially outdoor photography.

I try to make the best of travel, for work or the world.

What did we learn?Professional Skills• Self starter- able to hit the

ground running.• Organized- analytical & seek

fact-based decisions.• Not afraid to take on new

challenges.• Creative- can communicate

creatively• Like to think I’m fearless

Business & Interest Skills• Excellent MS Office skills• Interpersonal skills- can relate

from employees to execs• Able to multi-task• Attention to detail• Can relate to outdoor retailer

or consumer• Feel I am a valuable employee