Introducing KidsMash at qualifiying round for SydStart 2014 at ASX 31st July 2014
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Mashing up great content for kids! KidsMash.com
Transcript of Introducing KidsMash at qualifiying round for SydStart 2014 at ASX 31st July 2014
Mashing up great content for kids!
KidsMash.com
Mission Statement
“To make the internet a safer and more engaging
place for kids!”
Introducing KidsMash
What is KidsMash?
KidsMash at http://kidsmash.com is a children's internet search engine, essentially a mix between Google & Pinterest for kids.
Anyone can submit content, content is checked by our team to ensure it's safe and kids vote the content up and down.
How BIG is our market?
2 million children (aged 6 to 12) in Australia (Source: ABS)
$110 billion is spent on Australian kids every year (Source: NewsCorp)
Kids are key influencers for household purchases.
How does KidsMash work?
KidsMash makes the internet a safer and more engaging place for children, by being provided with content from publishers (anyone can be a publisher), then content is checked by our moderators to ensure it is kids safe, finally content is voted up or down by our audience of kids.
Who uses KidsMash?
Kids (The Users)
Parents & Teachers
Publishers (Contributors)
Business Model
Our service is provided free for children (users).
Furthermore, it's free for publishers to upload content to our platform, the value for publishers in providing content is improved SEO & traffic for their website.
Our progress so far
- Seed funding (January 2014)
- Developed KidsMash.com (website platform);
- Content growth to 6000 articles;
- Over 1000 page views per day
- Small but growing number of publishers.
This is all before officially launching our service!
Continuing this momentum
Media launch (Sep 2014)
Engaging with over 6500 schools & teachers (Oct 2014)
Growing publisher accounts to over 1000 (Nov 2014)
Founders
Nathan Rose – [email protected]
(Chief Geek / Fundraiser)Previously Founded Kids.Net.Au, Noise FM & MyISP.Teacher – TAFE NSW (10 years)Qualifications: M.Mgt, B.Bus & Dip Ed (Voc)
Michelle Miller – [email protected]
(Content / Educational specialist) Teacher – DEC (5 Years)Qualifications: M.Ed & B.Sc
Mashing up great content for kids!
KidsMash.com
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