Intro to Social Media
21
Introduction to Social Networking Kevin McNulty - President, NetWeave Social Networking 941.737-8575 [email protected]
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This slide deck is meant to accompany NetWeave Social Networking's "Introduction to Social Media" live presentation. If you have never attended one of our presentations, this deck will be of limited value. However, if you have been our guest before, this deck will be a good reference for you.
Transcript of Intro to Social Media
Introduction to Social Networking
Kevin McNulty - President, NetWeave Social Networking941.737-8575
Social Networks...
... provide immediacy
... provide raw and multiple points of view
... provide access to private details, some of which ARE the real news
... amplify and multiply impact
Social Networks are...
Social!
“I’d rather be in front of 10 people who are the right ones than 10,000 who aren’t... Selling to people who actually want
to hear from you is much more effective than interrupting people who don’t.”
SethGodin
PermissionMarketing
“I help companies learn to be human at a distance...”
ChrisBrogan
TrustAgents
Social Networking is Not...
Social Networking Plan
The Social Media Space
The Social Media Space
Most Popular Sites
91m
62m
29m
27m
69m
11m
June 09 US Users
37m
70m
25m
1m
62m
Most Popular Sites
June 08 US Users
Building your Brand on Facebook
1. Know your audience2. Decide on your branding strategy3. Set your privacy settings4. Fill out your profile completely5. Import contacts and grow your network6. Update your status7. Start a group or a page8. Join or start an event in your area9. Link out to your Facebook profile10. Feed your social networks
1. Grab your custom URL (full name increases search rank)2. Brand your profile (complete & accurate, keywords)3. Use applications (Wordpress, Slideshare, TripIt, Buzz)4. Get and give recommendations5. Develop your network6. Promote your URL7. Position yourself as an expert (groups, events)8. Ask and answer questions9. Update your status10. Incorporate LinkedIn in unified brand strategy.
Building your Brand on LinkedIn
Twitter Breakdown
1. Claim your Twitter handle2. Decide on your branding strategy3. Become known as a resource/expert (Twitterfeed)4. Establish Twitter marketing plan (incorporate in all comms)5. Utilize third party apps as needed/appropriate (TweetLater)6. Retweets are the most sincere form of flattery7. Participate socially8. Join or start group (Twibes)9. Host or attend a “Tweet-up”10. Monitor your followers - quality not quantity.
Building your Brand on Twitter
www.mashable.com; www.alltop.com; www.techcrunch.com
Top bloggers: Seth Godin, Chris Brogan, Guy Kawasaki,
Steve Woodruff, Mack Collier,Steve Rubel, Mari Smith
How to take control of your personal brand
• Branding yourself on Facebook, Twitter, and LinkedIn
• Helpful Twitter lists
• www.twellow.com; www.wefollow.com; www.tweetlater.com
Getting Started
