Intro to Mgt

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    UNIT I

    INTRODUCTIONTO

    MANAGEMENT

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    MANAGEMENT KEY CONCEPTSMANAGEMENT KEY CONCEPTS

    Organizations: People working togetherand coordinating their actions to achievespecific goals.

    Goal: A desired future condition that theorganization seeks to achieve.

    Management:The process of using

    organizational resources to achieve theorganizations goals by... Planning, Organizing, Leading, and

    Controlling

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    ADDITIONAL KEY CONCEPTSADDITIONAL KEY CONCEPTS

    Resources are organizational assets andinclude:

    People, Machinery, Raw materials, Information, skills, Financial capital.

    Managers are the people responsible forsupervising the use of an organizationsresources to meet its goals.

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    ACHIEVING HIGH PERFORMANCEACHIEVING HIGH PERFORMANCE

    o Organizations can be defined as group of people

    working together to create a surplus. In business organizations, this surplus is profit.

    In nonprofit organizations, such as charitableorganizations, it may be the satisfaction of needs.

    Organizations must provide a good or service desiredby its customers. Eg.

    David Johnson of Campbell Soup manages hisfirm to provide quality food products.

    Physicians, nurses and health care administratorsseek to provide healing from sickness.

    McDonalds restaurants provide burgers, friesand shakes that people want to buy.

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    ORGANIZATIONAL PERFORMANCEORGANIZATIONAL PERFORMANCE

    Measures how efficiently and effectively managers

    use resources to satisfy customers and achievegoals.

    Efficiency:A measure of how well resourcesare used to achieve a goal.

    Usually, managers must try to minimize theinput of resources to attain the same goal.

    Effectiveness:A measure of the

    appropriateness of the goals chosen (are thesethe right goals?), and the degree to which theyare achieved.

    Organizations are more effective when

    managers choose the correct goals and then

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    MANAGEMENT

    Management is the process of designing &maintaining an environment in whichindividuals, working together in groups,efficiently accomplish selected aims.

    As managers, people carry out the managerialfunctions of planning, organizing, staffing,leading, & controlling.

    Management applies to any kind oforganization.

    It applies to managers at all organizationallevels.

    The aim of all managers is the same: to createa surplus.

    Managing is concerned with productivity, this

    implies effectiveness & efficiency.

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    Features of Management : Organized activities

    Existence of objectives Relationship among resources

    Working with & Through people

    Decision- Making

    Importance of Management :

    Effective Utilization of Resources

    Development of Resources

    To Incorporate Innovations Integrating Various Interest Groups

    Stability in the Society

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    MANAGEMENT & ADMINISTRATION :

    Administration is above management

    Administration is part of management Management & administration are same

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    ADMINISTRATION IS ABOVE MANAGEMENT :

    Administration is that phase of businessenterprise that concerns itself with the overalldetermination of institutional objectives & thepolicies necessary to be followed in achieving

    those objectives.

    Management on the other hand, is an executivefunction which is primarily concerned withcarrying out broad policies laid down by the

    administration.

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    ADMINISTRATION IS PART OF MANAGEMENT

    Management is a generic name for the totalprocess of executive control in industry orcommerce.

    It is a social process entailing responsibility for theexecutive & economic planning & regulation of theoperation of an enterprise, in the fulfillment of agiven purpose or task.

    Administration is that part of management which isconcerned with the installation & carrying out theprocedures by which it is laid down &communicated, & the process of activitiesregulated & checked against plans.

    MANAGEMENT & ADMINISTRATION ARE

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    MANAGEMENT & ADMINISTRATION ARESAME

    Management & administration are synonymous;the difference between the two terms lies mostly intheir usage in different countries or different fieldsof human organizations.

    The distinction between the two terms issuperfluous and meaningless.

    The government often uses the word administrator,instead of manager, to handle & manage its affairs

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    DIFFERENCE BETWEEN ADMINISTRATION &MANAGEMENT

    Basis of difference Administration Management

    1 Level in organization Top level Middle & lower

    2 Major focus Policy formulation &objectivedetermination

    Policy execution forobjective achievement

    3 Nature of functions Determinative Executive

    4 Scope of functions Broad & conceptual Narrow & operational

    5 Factors affecting decisions Mostly external Mostly internal

    6 Employer-employee relation Entrepreneurs &owners

    Employees

    7 Qualities required Administrative Technical

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    FUNCTIONS OF MANAGEMENTFUNCTIONS OF MANAGEMENT

    PlanningPlanningChooseChoose GoalsGoals

    OrganizingOrganizingWorkingWorking togethertogether

    LeadingLeadingCoordinate

    ControllingControllingMonitor & measureMonitor & measure

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    PLANNINGPLANNING

    Planning is the process used by managers to

    identify and select appropriate goals andcourses of action for an organization.

    3 steps to good planning :

    1. Which goals should be pursued?

    2. How should the goal be attained?

    3. How should resources be allocated?

    The planning function determines howeffective and efficient the organization isand determines the strategy of theorganization.

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    ORGANIZINGORGANIZING

    In organizing, managers create the structure ofworking relationships between organizationalmembers that best allows them to worktogether and achieve goals.

    Managers will group people into departmentsaccording to the tasks performed.

    Managers will also lay out lines of authorityand responsibility for members.

    An organizational structure is the outcome oforganizing. This structure coordinates andmotivates employees so that they worktogether to achieve goals.

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    LEADINGLEADING

    In leading, managers determine direction,state a clear vision for employees to follow,and help employees understand the role theyplay in attaining goals.

    Leadership involves a manager using power,influence, vision, persuasion, andcommunication skills.

    The outcome of the leading function is a high

    level of motivation and commitment fromemployees to the organization.

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    CONTROLLINGCONTROLLING

    In controlling, managers evaluate how well theorganization is achieving its goals and takescorrective action to improve performance.

    Managers will monitor individuals,

    departments, and the organization todetermine if desired performance has beenreached.

    Managers will also take action to increaseperformance as required.

    The outcome of the controlling function is theaccurate measurement of performance and

    regulation of efficiency and effectiveness.

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    TopTop

    ManagersManagers

    MiddleMiddle

    ManagersManagers

    First-line ManagersFirst-line Managers

    Non-managementNon-management

    Three Levels of ManagementThree Levels of Management

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    MANAGEMENT LEVELSMANAGEMENT LEVELS Organizations often have 3 levels of managers:

    First-line Managers:responsible for day-to-dayoperation. They supervise the people performingthe activities required to make the good or

    service.

    Middle Managers:Supervise first-line managers.They are also responsible to find the best way touse departmental resources to achieve goals.

    Top Managers:Responsible for the performance ofall departments and have cross-departmentalresponsibility. They establish organizational goalsand monitor middle managers.

    FUNCTIONS AT VARIOUS LEVELS OF

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    FUNCTIONS AT VARIOUS LEVELS OFMANAGEMENT

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    FUNCTIONS OF TOP MANAGEMENT

    To analyze, evaluate & deal with the externalenvironmental forces

    To establish overall long-term goals strategy & policiesof the company including the master budget toallocate resources.

    To create an organizational framework consisting of

    authority responsibility relationships. To appoint departmental & other key executives.

    To provide overall leadership to the company.

    To represent the company to the outside world, e.g.

    trade associations, government, trade unions, etc. To exercise overall review & control on the companys

    operations &

    To coordinate the activities & efforts of differentdepartments.

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    FUNCTIONS OF MIDDLE MANAGEMENT

    To interpret & explain the policies framed bytop management .

    To compile & issue detailed instructionsregarding operations.

    To maintain close contacts with operatingresults so as to evaluate performance.

    To participate in operating decisions

    To cooperate among themselves so as to

    integrate or coordinate various parts of adivision or a department

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    FUNCTIONS OF SUPERVISORY MANAGEMENT

    To plan day-to-day production within the goals laiddown by higher authorities.

    To assign jobs to workers to make arrangementsfor their training & development.

    To supervise & control workers & maintainpersonal contact with charge hands.

    To arrange materials & tools & to maintainmachinery.

    To advise & assist workers by explaining workprocedures, solving their problems, etc

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    RESTRUCTURINGRESTRUCTURING

    Top Management have sought methods torestructure their organizations and save costs.

    Downsizing:eliminate jobs at all levels ofmanagement.

    Can lead to higher efficiency.

    Often results in low morale and customercomplaints about service.

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    NATURE OF MANAGEMENT

    Management as an activity (or a process )Planning

    Organizing

    Staffing

    Directing &

    Controlling

    Management as a disciplineManagement education is gaining popularity in the present

    day times.

    Scholars are interested in study of management discipline, forpurposes of conducting research studies & making new

    & valuable contributions to this disciplinePractitioners of management are much interested in a study of

    management discipline

    Management discipline is growing into specialized branches ofmanagement like production, marketing, personnel,

    finance & several others

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    Management as a group ( class or team or society)

    Micro-level : the economic results, in terms of theattainment of common objectives, of the group-

    endeavorMacro-level : the survival, growth & prosperity of the

    economy would be determined by the integrity,competence & efforts of the total managementclass

    Management as an economic resource (or a factor ofproduction) .

    The economist has been all the time been speaking

    of 4 factors viz , land, labour, capital & enterprise.

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    MANAGEMENT SCIENCE OR ART

    Management science or art differ in the following

    ways : Commonsense is vague as compared to scientific

    knowledge

    Flagrant inconsistency often appears in

    commonsense whereas logical consistency is thebasic of science

    Science systematically seeks to explain the eventswith which it deals, commonsense ignores theneed for explanation

    The scientific method deliberately exposes claimsto the critical evaluation of experimental analysis,commonsense method fails to test conclusions inany scientific fashion

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    MANAGEMENT AS PROFESSION

    Profession is an occupation for which specialized

    knowledge, skills & training are required & theuse of these skills is not meant for self-satisfaction but these are used for largerinterests of the society & the success of the use

    of these skills is measured not in terms ofmoney alone.

    Characteristics of profession :

    Existence of knowledge

    Acquisition of knowledge Professional association

    Ethical codes

    Service motive

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    Micro level

    Enterprise level1. Maximum results with minimum inputs

    Securing results in terms of production, sales, employeesatisfaction

    Maintaining a balance between the internal environment of

    the enterprise & the external environment

    2. Ensuring maximum prosperity for both employers &employees

    Stability of employment

    Satisfactory working conditionsFair remuneration

    Job-satisfaction

    Justice & human treatment

    3. Ensuring survival, growth & prestige of the enterprise

    OBJECTIVES/ ADVANTAGES OR SIGNIFICANCE OF MANAGEMENT

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    Macro level

    To further the process of economic growth To ensure social welfare

    Generation of employment opportunities

    Helping maintain healthy industrial relations

    Conversion of challenges into opportunities

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    ROLE OF MANAGEMENT PRINCIPLES

    To increase efficiency

    To crystallize the nature of Management

    To carry on Researches

    To attain social objectives

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    NATURE OF MANAGEMENT FUNCTIONS

    Management functions are universal Management functions have interactive

    quality

    Although management process suggests a

    sequential arrangement of functions its notalways possible in the performance ofmanagerial functions strictly in a sequence

    Since there are many managerial functionsoften a question arises which managementfunction is more important so that managersdevote more time to that

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    MANAGERIAL ROLESMANAGERIAL ROLES

    Described by Mintzberg.A role is a set of specific tasks a person performs

    because of the position they hold.

    Roles are directed inside as well as outside the

    organization. There are 3 broad role categories:

    1. Interpersonal

    2. Informational

    3. Decisional

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    ROLES OF A MANAGER

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    INTERPERSONAL ROLESINTERPERSONAL ROLES

    Roles managers assume to coordinate andinteract with employees and provide directionto the organization.

    Figurehead role:symbolizes the organizationand what it is trying to achieve.

    Leader role:train, counsel, mentor andencourage high employee performance.

    Liaison role:link and coordinate people insideand outside the organization to help achievegoals.

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    INFORMATIONAL ROLESINFORMATIONAL ROLES

    Associated with the tasks needed to obtainand transmit information for management ofthe organization.

    Monitor role:analyzes information from both

    the internal and external environment.Disseminator role:manager transmits

    information to influence attitudes and behaviorof employees.

    Spokesperson role:use of information topositively influence the way people in and out ofthe organization respond to it.

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    DECISIONAL ROLESDECISIONAL ROLES

    Associated with the methods managers use toplan strategy and utilize resources to achievegoals.

    Entrepreneur role:deciding upon new projectsor programs to initiate and invest.

    Disturbance handler role:assumeresponsibility for handling an unexpected eventor crisis.

    Resource allocator role: assign resourcesbetween functions and divisions, set budgets oflower managers.

    Negotiator role:seeks to negotiate solutionsbetween other managers, unions, customers, orshareholders.

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    MANAGERIAL SKILLSMANAGERIAL SKILLS

    There are three skill sets that managers needto perform effectively.

    1. Conceptual skills:the ability to analyze anddiagnose a situation and find the cause and

    effect.2. Human skills:the ability to understand, alter,

    lead, and control peoples behavior.

    3. Technical skills:the job-specific knowledge

    required to perform a task. Common examplesinclude marketing, accounting, andmanufacturing.

    All the three skills are enhanced through

    formal training, reading, and practice.

    SKILL TYPE NEEDED BY MANAGERSKILL TYPE NEEDED BY MANAGER

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    SKILL TYPE NEEDED BY MANAGERLEVEL

    SKILL TYPE NEEDED BY MANAGERLEVEL

    Top

    Managers

    Middle

    Managers

    Line

    Managers

    Conceptual Human Technical

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    MANAGEMENT CHALLENGESMANAGEMENT CHALLENGES

    Increasing number of global organizations.

    Building competitive advantage throughsuperior efficiency, quality, innovation, and

    responsiveness. Increasing performance while remaining

    ethical managers.

    Managing an increasingly diverse work force.

    Using new technologies.

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    MANAGEMENT TRENDSMANAGEMENT TRENDS

    Empowerment:expand the tasks andresponsibilities of workers.

    Supervisors might be empowered to make some

    resource allocation decisions. Self-managed teams:give a group of employees

    responsibility for supervising their own actions.

    The team can monitor its members and the

    quality of the work performed.