Intro to Event Management - Final Preso
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Transcript of Intro to Event Management - Final Preso
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EVENT MANAGEMENT
Yogeshwar NewalkarExecutive Event Production &Activation
141 Sercon a WPP company
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Introduction
Theres no business like showbusiness !!
Emergence of events as a hot newcorporate communication device
Events are acknowledged astremendous image-multiplier-option
Greater brand development &enhanced brand equity
Corporate India has adopted hit-between-the-eyes
communication tool
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Industry Statistics
During the early part of the 1900s theindustry had spent up to Rs. 20 Crores,per annum on events.
Year 2003 over 1000 events weremanaged out of which 20 were largescale international quality events.
Indian event management industry ispoised to clock a 30% growth rate,increasing from Rs. 8 billion in 2007 to
Rs. 24 billion in 2012.
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What is Event Management?
Event management involves
the effective coordination ofvarious functional areas (FAs) inorder to successfully plan and
implement the event concept anddrive the brand/objective.
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What is Event Management?
Event Management involves studyingthe :-
intricacies of the brand,identifying the target audience,
devising the event concept,
planning the logistics, andcoordinating the technical aspects before
actually executing the modalities of theproposed event
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the person who plans and executes theevent
event managers and their teams are oftenbehind-the-scenes running the event
involved in the planning and execution ofthe event, brand building, marketing andcommunication strategy
is an expert at the creative, technical andlogistical elements that help an eventsucceed.
includes event design, audio-visualproduction, scriptwriting, logistics,budgeting, negotiation and, of course,
h o is a n E V E N T M A N A G E R ?
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Role of Events
E v e n t is a to o l in th e m a rke tin garm ory
E ve n ts a re fo cused o n w e ll d e fin e d
,a u d ie n ce s a n d R O I ca n b ea ccu ra te ly m e a su re d
- -E ve n ts p ro vid e a d ire ct fa ce to fa cein te ra ctio n b e tw e e n m a n u fa ctu re r
a n d co n su m e r a n d b u ild are la tio n sh ip b a se d o n exp e rie n ce
C e m e n tin g re la tio n sh ip s w ith,cu sto m e rs to p ro te ct p ro fit e a rn in g
p o te n tia l
Th
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.
E
xp
e
ri
en
ce
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Broad Classification ofEvents
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Corporate EventsRelationship buildingHosting events within a company or for its clients and
customers.
Enhancing employee relationships with in-house events
for the staff
These programmes motivate employees, help them bond, aswell as help them upgrade their knowledge and skills.
Through seminars, conferences and conventions employees
are encouraged to keep abreast with the latest trends.
To interact with people from the same industry andshare knowledge
An ideal platform for executives and managers.
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Sports Event
Sports event management, whether at the inter-school or inter-collegiate level, as well as thoseheld on a larger scale require a lot of planning.
This is not just about the venue, but the entireevent beginning with the pre-sports (qualifyingrounds) leading up to the final day.
E.g. The Football World Cup, Cricket World Cup
involves preparations well in advance.
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Entertainment Events
Fashion Based Events
Film Based Events/Awards Musical Concerts
Theatrical events
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Categories of Events
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Categories of Events
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Categories of Events
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Categories of Events
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Event Industry Bodies
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Roles in Event Management
E v e n tC o n ce p tu a lize r
/G ra p h ic A rtistD e sig n e r
S e t D e sig n e r
&T h em e D co r
sp e cia list S h o w D ire cto r
/S crip t S p ee ch W ritin g
W ed d in g Pla n n er
S p o n sorship Pla n n e r &M arketin g M ed ia
&r e a t i v eM a r k e t i n g Production Executives
&Operations Logistics Backstage Managers
&Cost Budget Controllers
Incentive Managers
Venue management
Risk Management &Safety Security
Hospitality and Catering
Exhibition Contract
&r o d u c t i o nO p e r a t i o n so Promoter
o
Artist managemento Theme Park management
o Entertainment supplier
oChoreographer
E n t e r t a i n m e n t
v Technical Director
v Sound Engineer
v Lighting Designer
v SFX Specialist
T e c h n i c a l
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Stakeholders
Client / Event owner
Various levels of governments (incd. CID, Economicdepartment, Tourism, Municipality).
Sponsors
Media Print and Broadcast Performers / Artists
Spectators
Contractors: Caterer, Venue Owner, Sound and Light,Stage setup, security.
VolunteersHost Community
Lobby Groups Often overlooked and often difficult tohandle.
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Event Phases
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Pre-event stage
Briefing
Planning
Presentation/Pitch
Costing Budgeting, Invoicing Dateline plans, deadlines, roll-out
planning
Coordination and finalization of
Artistes, Technical Team Creatives & Licensing
Set up and Production
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During event
Security & Crowd control
Backstage Management
Front stage Management
On stage Management
Console Management
Manpower allocation and event roll-
out control
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Post event
Dismantling
Payments
Reports Client Follow ups
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The key issues plaguing theindustry
Entertainment tax
Withholding tax on foreign artist
remuneration (30.6%) Regulatory clearances for events
Service Tax
Lack of infrastructure
Th 4C f
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The 4Cs of
Success.. Creative Perspective Considerable Planning
Conscientious Budgeting
Customized & quality driven
execution Alternatives & Back-up(s)
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CONCLUSION
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What more you want to know?
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