LinkedIn Tech Marketer's Event - Welcome & Intro
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Transcript of LinkedIn Tech Marketer's Event - Welcome & Intro
Earliest Adopter
Most Connected
Most Popular
Most Endorsed
IceBreakInMahesh Muralidhar
People Operations Canva
LaurenMudge
Marketing ManagerSamsung
Sheeda Cheng
Marketing ManagerTemando
MarkVozzo
Digital Marketing ManagerGoogle
HIRE MARKET SELL LEARN
8 million+Australian
Members
LinkedIn Has Evolved!
2010
2015
LinkedIn Now!More
Engagement
15×
News2MM+ Publishers
Brands7MM+ Company Pages
Thought Leaders500+ Influencers
Peers130k/wk Member Posts
Professional Publishing Platform
9 Billion impressions content impressions per week
Jennifer LopezRelationship statusRoyal CommissionAmerican Music AwardsMaliDancing with the Stars
#thanksgivingwithblackfamilies#neetamanishaa#bufvsneviolencebruce#sydney
Cloud ComputingVenture CapitalManagementSocial Media MarketingFinancial AdvisoryEmployee EngagementTime ManagementLean ManufacturingIntegrated MarketingMarketingSelf-EsteemSecurityMortgage lending
Aspirational & Professional Mindset
Source: Australia Region | LinkedIn Trending Content; Twitter trending; Facebook trending – November 2015
LinkedIn is the top destination for Australians versus other news platforms
Monthly Unique Audience (Desktop, Mobile, Tablet)Nielsen Digital Ratings Monthly, March 2016
LinkedIn news.com.au smh.com.au ABC News Websites
Daily Mail Australia
ninemsn News Websites
The Guardian Yahoo7 News Websites
The Age Herald Sun0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
8,000,000
9,000,000
7.1M
Source: Nielsen Digital Ratings Monthly, March 2016.