Intro to Data and Analytics for Startups
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Transcript of Intro to Data and Analytics for Startups
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Get Your Data On! Intro to Data and Analytics for Startups
Rose Broome, Data Scientist, SuperBetter [email protected], @rosical
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BETA DATA
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Highly Engaged Players
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Predictive modeling
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Data visualization:
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Stay focused! The data trinity by Kaushik
What is happening? - Key metrics- behavior analysis- segmentation
Why is it happening? - Understand user experience- customer feedback
So what? - Efficacy- conversion- revenue- world peace?
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Cohort analysis:
Tools:•Kissmetrics•Ruby Script + Excel
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Registration vs active users:
• Daily active users• Weekly active users• Monthly active users• DAU/MAU
Tools: SQL/script + Excel, Mixpanel
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A/B testing:
Tools: Optimizely, home grown system, guerilla
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Customer value:
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Data tips and pitfalls:
• All data is interesting, only some is actionable!• Focus on important outcomes• Start quick and dirty with what is available• Take a mixed methods approach• If you torture the data long enough it will say
anything! i.e. data lies• Leave room for creative freedom
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Tips for creating a data driven culture:
• Regular reporting• Set goals around development, marketing, etc• Dashboards (ala Leftronics, Geckoboard)• Secure a spot for data in decision-making• Share graphs via social media and paper!• Give the data person access across the team• Leave time for data exploration…it’s fun!
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Sites and resources
• Book: Data Analysis Using SQL and Excel http://www.amazon.com/Data-Analysis-Using-SQL-Excel/dp/0470099518
• Top Gifts for Data Scientists http://www.forbes.com/sites/ciocentral/2011/12/22/top-holiday-gifts-for-data-scientists/
• Data Jujitsu (for data products) http://strataconf.com/strata2012/public/schedule/detail/23092
• Free, very basic SQL tutorial http://www.sqlcourse.com/• Online programming courses
http://www.codeschool.com/• Data conferences and events
http://www.kdnuggets.com/meetings/