World HRD Congress 2013

Intrapreneurship Intrapreneurship Taking Company from Good to Great!

RJ. Liow, Founder & CEO AYS Group, Malaysia

Flow of mind exchanges… next 30 minutes

•What is Intrapreneurship?

•Intrapreneurs vs. Entrepreneurs

•Great things about building intrapreneurial employees

•Who are the intrapreneurial employees?

•How to encourage employees to pursue ideas

•Criteria for choosing a great idea to implement

•How to establish lines of responsibility

•Some words of cautions

•Success stories: 3M and Sony PlayStation

About AYSAbout AYS

Creating the region’sCreating the region’s

Most ExcitingMost Exciting Integrated Integrated Halal Halal

Ready to Eat Meals SystemReady to Eat Meals SystemConvenience. Reengineer Food Preparation. Convenience. Reengineer Food Preparation.

One stop RTE Meals StationOne stop RTE Meals Station

5

We create time for you!All meals are ready to eat in 4 minutesAll meals are ready to eat in 4 minutes

Vote of Vote of Confidence!Confidence!

A 1-InnoCert Double A’s A 1-InnoCert Double A’s Rating CompanyRating Company

Liow Ren Jan received Best Halal ProductBest Halal Product 20092009 award from former Prime Minister of Malaysia,

Yang Berhormat Tun Abdullah Ahmad BadawiWorld Halal Forum, 2009

“The global halal market will once again

look to Malaysia as a key mover of the

halal industry with the publication of

Marketing Halal: Creating New Marketing Halal: Creating New

Economy, New WealthEconomy, New Wealth, an excellent

book by Ren Jan, Liow, which is fully

endorsed by Halal Industry Development

Corporation, Malaysia (HDC).”

Dato’ Seri Mustapa MohamedMinister of International Trade & Industry, Malaysia,

2011

Media Media coverage: coverage: Print & TVPrint & TV

What is Intrapreneurship?

“The practice of a corporate management style that integrates risk-taking and

innovation approaches, as well as the reward and motivational techniques, that

are more traditionally the province of entrepreneurship.”

Intrapreneurs vs. EntrepreneursEntrepreneurs Intrapreneurs

Provide the spark Keep the flame going

Anywhere their vision takes them

Work within an organization

Face many hurdles, inside and outside of organization

Deal with conflict within the organization

Difficult to get resources at times

Resources readily available to them

Lose everything when fail Still have a paycheck

Great things about building Intrapreneurial Employees

•Innovations add to revenue stream

•Increase motivation and empowerment among employees

•Retain good employees

•Utilize all of the brain power in an organization

Who are the Intrapreneurial Employees?

•Can't assign someone the job of being an intrapreneur

•Highly motivated people, little supervision, clear visions

How to encourage employees to pursue ideas?

•Encouragement can go a long way.

•Clear vision of where your company is headed.

•Brainstorm with employees about new ideas.

•Include employees in lower-level positions.

•A clear reward system. Money is not the only one.

•Beware of the type of promotion you give.

Criteria for choosing a great idea to implement

•Will your customers have a need for this new product or service?

•New product or service will attract new customers?

•Better than the competition?

•Do you have sufficient resources? Do a cost analysis.

•Consider potential risks and rewards.

How to establish lines of responsibility

•Sometimes better to let the employee do things their way.

•Weaknesses in the business plan? Balance these out by adding support staff to the project.

•You may work together to decide which employees will work on the new business.

•Give regular, clear feedback.

Some words of cautions

•Not every intrapreneurial idea results in success.

•When an idea takes off, feeling of frustration for not receiving enough compensation for their ideas.

•One fabulous idea does not guarantee future ideas will take off.

Intrapreneurship in Intrapreneurship in AYSAYS““Sri Kulai RTE Station”Sri Kulai RTE Station”

nagIntrapreneurship in AYS

Sri Kulai Express “Wrong location? No worries. You can always move. No crews!”

Success story on intrapreneurship: 3M Post-it Notes

•12 years from idea creation to production of 3M’s Post-it Notes.

•Spencer Silver invented a not-so-sticky adhesive in 1968, but do not know how best to use and market the product for years.

•Co-worker, Art Frey, recognized the need for Spencer’s idea during choir practice & performance - Frey’s bookmarks were regularly falling out of his book. This product concept solved his problem!

•Still, 3M still did not do anything for over a decade.

•3M’s Post-it Notes was launched in 1980 in US. Now internationally.

Success story on intrapreneurship: The Sony PlayStation

•Ken Kutaragi’s Intrapreneurial success - one of the greatest new business creations and launches in business history. 

•Ken saw the market and business opportunity of computer gaming systems for Sony, even though Sony was not in the segment.

•Sony backed Ken by investing $2.5 billion into the PlayStation start-up, and has gone on to build over 70% of the home video-game-console international market share.

•By 1998, the PlayStation contributed 40 percent of Sony Corporation’s operating profits.

Visit us at ...

www.ays.com.my

Liow Ren Jan

Tel: +60-3-6272 1707 or email: info@ays.com.my

25