Corporate intrapreneurship spg

Corporate Intrapreneurship

Prof S P Garg

Prof S P Garg ; corporate intrapreneurship

New business creation must be considered the most important task of the senior executive in the existing enterprise, especially the larger one. Without it, the enterprise is unlikely to survive. Let alone do well in a period of rapid transition such as the one we live in and are likely to live in for the foreseeable future… Peter Drucker

There's a way to do it better...find itThomas Edison

A Mandate for Corporate Innovation and New Business Creation!


term intrapreneurship goes back to the 1980s, when Gifford Pinchot first coined it

organisations that embrace new ways of working and processes to create more intrapreneurial cultures ultimately success.

A term used to describe entrepreneurial behavior inside established organizations which leads to the creation of new business initiatives through:◦ product and service innovation◦ process innovation and ◦ market development

How it starts


Intrepreneurship is not an “either-or” proposition!

There is some level of entrepreneurship in every organization!

look to “Intrepreneurial Intensity” Entrepreneurial Intensity captures the

Frequency and Degree of Intrepreneurial Initiative

How it works


New-to-the-world products/services New-to-the-market products/services New product/service lines in a company Additions to product/service lines Product improvements/revisions New applications for existing

products/services Repositioning of existing products/services Cost reduction for existing products/services

Product/Service Innovation


Major new process Minor new process Significant revision of existing process Modest improvement of existing process

Process Innovation


Administrative systems Service delivery systems Production methods Financing methods Marketing or sales approaches Procurement techniques Compensation methods Supply chain management And more ….The bottom line is that Innovation can

happen anywhere!!

Where can innovation happen?


APPLE’s “Macintosh;” Anaconda-Ericsson Inc.’s Anaconda-Ericsson

Finance and Leasing Inc.; Corona Data Systems “OEM Private Label

Division”; GOOGLE’s Gmail, Google News, Orkut, and

Google AdSense; General Motors Saturn Division; PR1ME Computer’s “PR1ME Leasing;” 3M’s “Post-It Notes” as well as 3M

multilayer optical film technology, 3M’s Vikuiti™ and 3M Scotch® Pop-Up Tape.;

SONY’s hugely successful “PlayStation;” WL Gore’s “Elixir Guitar Sting Line.”

successful intrapreneurial ventures


Steve Jobs, Apple’s Chairman was specifically helpful in popularizing the term “intrapreneurship.” In a September 30, 1985 “Newsweek” article Jobs said of intrapreneurship within Apple,“The Macintosh team was what is commonly known as intrapreneurship… a group of people going, in essence, back to the garage, but in a large company.”

The Ultimate Intrapreneur


3M, Anaconda-Ericsson, Apple Computer, AT&T, Corona Data Systems, Data General, DuPont, GE, Genentech, Lockheed, Prime Computer, Rubbermaid, Sony, Texas Instruments, Toyota, and other successful firms!” (quote from Dr. Haller’s 2009 published intrapreneurship book, Intrapreneurship Success:

“Intrapreneurship; The Secret Weapon For Success”


creation of innovation expertise networks: incubators. Like Y Combinator, or McClure’s 500 Startups, incubators are run by Silicon Valley veterans. They coach them through the innovation process, walk them around the landmines and pitfalls of new ventures, and help hone their business idea to the point where it’s ready for venture funding.

Develop business ideas


Sir Richard Branson, Chairman and CEO of Virgin Group

“Many millions of people proudly claim the title ‘entrepreneur.’ On the other hand, a title that hasn’t gotten nearly the amount of attention it deserves is entrepreneur’s little brother, ‘intrapreneur:’ an employee who is given freedom and financial support to create new products, services and systems, who does not have to follow the company’s usual routines or protocols.’ While it’s true that every company needs an entrepreneur to get it under way, healthy growth requires a smattering of intrapreneurs who drive new projects and explore new and unexpected directions for business development.”

: “Virgin could never have grown into the group of more than 200 companies it is now, were it not for a steady stream of intrapreneurs who looked for and developed opportunities, often leading efforts that went against the grain.”


Self-made Billionaire Sir Richard Branson concluded his intrapreneurship article with an insightful quote: “Perhaps the greatest thing about this form of enabled intrapreneurship is that often everyone becomes so immersed in what they’re doing that they feel like they own their companies. They don’t feel like employees working for someone else, they feel much more like … well, I think the only word to describe it is…“belongers.”

Sir Richard Branson, Chairman and CEO of Virgin Group


Cisco Hyperinnovation Living Labs (CHILL) Intrapreneurship@IBM a program

designed to foster corporate entrepreneurship and help bring IBM’s innovation to market.

Sanofi has several different innovation teams. Each team focuses on different aspects of the business

Innovative organizations


WIPRO : IntrapreneurshipOver 250 team of Wipro employees from across the globe collaborated remotely with their teammates to design and develop apps for multiple platforms and languages.The initiative witnessed over 2,000 collective hours of coding by Wipro employees, supported by a team of senior mentors and evaluated by a panel of judges and mentors, which included members from Wipro’s Distinguished Member of Technical Staff (DMTS) Community and the company’s leadership team.

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Of course, they are all blue-chip multinational firms that evoke immense respect. But, there's another similarity. They've all implemented with great success the innovative management strategy of nurturing intrapreneurship within their companies.

Jagdish Khattar : An Inspiration for Entrepreneurs 200 Carnation Auto centres

What do companies like Tata Motors, L&T, Tata Steel and Mahindra & Mahindra have in common?

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Disha Doshi joined the family's printing business a few weeks before it was gutted. H.K. Printers Ferrero Rocher, the chocolates brand NOW THEIR BUSINESS CUSTOMER


Tea Business : new opportunities Tapri ,“Tea Trails Cafes”, Chai Point,

Chaayos, etc Uday Mathur, Founder Tea Trails recently

raised $1 million from angel investors Tiger Global-backed Chaayos recently raised

$5 million with plans to expand from 10 to 50 outlets within a year. (Nitin Saluja, Co-Founder Chaayos)

Think out of the Box : New Opportunities


Think inside for ideas and talent. Get Out. Talk to customers. Build

Stuff. Disrupt Yourself.

And any startups in your way.

Action points


The person who says it cannot be done should not interrupt the person doing it.

- Chinese Proverb

Final word

Wishing You All The Best In Your Endeavours …….

Thank Youfor Suggestions/Feedback/assistance

[email protected]: + 91 93092 92080

You are welcome :


Corporate intrapreneurship spg

Small Business & Entrepreneurship

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