Intrapreneurship Conference Chicago - June 2016
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INTRAPRENEURS
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Transcript of Intrapreneurship Conference Chicago - June 2016
INTRAPRENEURS
YOUR PARTNER (TABLE)
ARE YOU READY?
90 MINUTE SPRINT!
AT PACE TOGETHER
DESIGN MINDSET
FUN
YOU WILL ALL BE DESIGNERS!
Steve Jobs
DESIGN IS NOT JUST WHAT IT LOOKS LIKE.
6
DESIGN IS HOW
IT WORKS.
Reid Hoffman, Founder LinkedIn
IF YOU ARE NOT EMBARRASED BY YOUR FIRST PRODUCT, YOU’VE LAUNCHED TOO LATE
7
NEW SKILLS NEW MINDSET
NEW TOOLS
NEW SKILLS NEW MINDSET
NEW TOOLS
THREE BOOKS
SOLD OVER 1m COPIES
PUBLISHED OCT ‘14
COMING SEP 2016
BUSINESS AS USUAL IS DEAD
BUSINESS PLANS ARE SO 1980
WARM UP: 9 BOX
CHALLENGE
WHY DID WE DO THAT?
WE’VE BEEN VISUALIZING FOR A WHILE
60,000X
Marc is an experienced strategy consultant and business designer who is responsible for our office in Chicago, USA.
He supports organizations by the use of his bold strategic thinking, creative visual design and practical implementation skills.
Marc kicked off his career as a Software & Data Architect. Rapidly qualifying as a PRINCE2 practitioner he found himself leading a team of approx 40 high caliber consultants across mainland Europe centered in London. More recently, in 2008 he co-founded a UK based Innovation Consulting firm before launching our Business Models Inc operation in Chicago early 2014.
With 13+ years of consulting experience helping corporates, SME’s and energetic start-ups hubs within a wide range of industry sectors, most notably Finance, Technology & Energy, he enjoys applying his practical experience, use of visualization and authentic energy in delivering the job-to-be-done.
Marc speaks English. 22
MARC MCLAUGHLIN – Strategy Designer
I LIKE TO DESIGN & BUILD BUSINESSES
I WANTED TO BE AN ARCHITECT
I STUDIED ENGINEERING
DESIGNED & BUILT SOFTWARE
CONSULTANCY BUSINESS
NICE REMINDER
MICRO TO MACRO
DESIGNING BETTER BUSINESSES
CORPORATES
STARTUPS
WE (RE-) DESIGN BUSINESSES
SO WHERE DO WE START TODAY?
LET’S GENERATE LOTS OF IDEAS!
IDEAS ARE CHEAP
WHAT ARE THE PROBLEMS WE ARE LOOKING TO SOLVE?
BUT
LET’S FIRST UNDERSTAND WHAT WE ARE WORKING WITH
THINKING TO ACTION
THINKING TO ACTION
CURRENT STATE
BUSINESS MODEL
THINKING TO ACTION
VISION, AMBITION
& CULTURE
THINKING TO ACTION
CONTEXT DRIVERS
THINKING TO ACTION
DESIGN CRITERIA
THINKING TO ACTION
BUSINESS MODEL
OPTIONS
THINKING TO ACTION
THIS IS A NON LINEAR
PROCESS!
THE BUSINESS MODEL
THE BUSINESS MODEL CANVAS
CUSTOMER SEGMENTS 1
VALUE PROPOSITIONS 2
CHANNELS 3
CUSTOMER RELATIONSHIPS 4
REVENUE STREAMS 5
KEY RESOURCES 6
KEY ACTIVITIES 7
KEY PARTNERS 8
COST STRUCTURE 9
CUSTOMER SEGMENTS
KEY PARTNERS
COST STRUCTURE REVENUE STREAMS CHANNELS
CUSTOMER RELATIONSHIPS
KEY RESOURCES
VALUE PROPOSITIONS
KEY ACTIVITIES
Source: www.businessmodelgeneration.com
EXAMPLE
BUSINESS MODEL CANVAS NESPRESSO
BUSINESS MODEL CANVAS NESPRESSO
BUSINESS MODEL CANVAS NESPRESSO
BUSINESS MODEL CANVAS NESPRESSO
BUSINESS MODEL CANVAS NESPRESSO
BUSINESS MODEL CANVAS NESPRESSO
BUSINESS MODEL CANVAS NESPRESSO
BUSINESS MODEL CANVAS NESPRESSO
BUSINESS MODEL CANVAS NESPRESSO
BUSINESS MODEL CANVAS NESPRESSO
UNDERSTAND TOOL DESIGN TOOL
UNDERSTAND TOOL
BUSINESS MODEL CANVAS NESPRESSO
WHAT DOES YOUR
CURRENT STATE
VERSION LOOK LIKE?
EXERCISE Business Modeling Exercise: In teams of 2, rapidly map out your current state business model
Guidelines: • Starting with their Customer Segments (Paying &
Non-Paying) move through the BMC and map your current state Business Model
• Help each other facilitate the conversation • Tell the story • No BLAH BLAH BLAH
15mins
BUSINESS MODEL CANVAS NESPRESSO
UNDERSTAND TOOL DESIGN TOOL
DESIGN TOOL
BUSINESS MODEL CANVAS
TOP 3 CHANGES & IMPACT
EXERCISE Business Modeling Exercise: Make max of 3 fundamental changes to your business model
Guidelines: • Starting anywhere in the canvas • Think about a new customer segment? • Think about a new offer? New channel? New
revenu stream • Think about a change to your cost structure? • What of you changes the shape of your Key
Resources?
10mins
GALLERY OF OPTIONS
QUESTIONS?
