Internship Project Description
6
Internship Project Description Throughout the semester I worked on numerous projects for different clients. However, SpringFest for Capitol City Brewing Company was the largest event that had the most preparation go into it. I originally had planned on doing an event for Aura Spa as my project explained on my original learning agreement, but it turned out not to be sufficient for the project. The Capitol City SpringFest was the first spring beer festival Cap City hosted and the only spring beer festival in the area. We did full publicity for the event, sent out media advisories, invited press, went to the event to take pictures and monitored media coverage before and after the event. During the event we set up a photo shoot with the Cap City staff and gathered al media to take pictures as well as taking pictures ourselves and encouraging people to Tweet/ Instagram using the #CapCitySpringFest hashtag. Process Draft rough draft of media advisory and send over to Cap City for approval Make changes to advisory and resend Post advisory on all local and relevant event posting websites Compile a relevant media list to send the advisory to and invite to the event o Includes bloggers in the area and local publications Send out media advisory to all media Monitor web to track exposure of event on media outlets advisory sent to Draft and send out invitations to media to come cover or just attend the event free of charge Photo from SpringFest that the District Insder took. On the bottom right Matt, Steven and I are featured.
Transcript of Internship Project Description
Internship Project Description
Throughout the semester I worked on numerous projects for different clients. However, SpringFest for Capitol City Brewing Company was the largest event that had the most preparation go into it. I originally had planned on doing an event for Aura Spa as my project explained on my original learning agreement, but it turned out not to be sufficient for the project. The Capitol City SpringFest was the first spring beer festival Cap City hosted and the only spring beer festival in the area. We did full publicity for the event, sent out media advisories, invited press, went to the event to take pictures and monitored media coverage before and after the event. During the event we set up a photo shoot with the Cap City staff and gathered al media to take pictures as well as taking pictures ourselves and encouraging people to Tweet/ Instagram using the #CapCitySpringFest hashtag.
Process
Draft rough draft of media advisory and send over to Cap City for approval Make changes to advisory and resend Post advisory on all local and relevant event posting websites Compile a relevant media list to send the advisory to and invite to the event
o Includes bloggers in the area and local publications Send out media advisory to all media Monitor web to track exposure of event on media outlets advisory sent to Draft and send out invitations to media to come cover or just attend the event free of
charge Draft and send out reminder email to media about the event Attend the event
o Take pictureso Tweet using #CapCitySpringFesto Organize a photo opportunity with staff and media
Monitor media and web for post event coverage and general opinions on the success of the event
Upload and send pictures to Cap City along with hyperlinks to news articles that ran prior to and after the event
From doing this project I learned a lot about how a PR firm promotes events and all of the tasks that go along with it. The time spent on researching media outlets and reaching out to media gave me an understanding of how important cultivating relationships with media is. This was a good learning experience for me to see an event through and be able to participate in all the steps on the way. Steven was very good at including me in all aspects of the planning and
Photo from SpringFest that the District Insder took. On the bottom right Matt, Steven and I are featured.
showing me how to send out the release to media and how to develop a comprehensive media list. This event was especially challenging because it was the first one so we had to develop new content and try to spread the word far and wide to pave the way for next year and years to come to have a better turn out and become a staple event in the area. This experience has given me knowledge I can use next time I have to plan an event I will have a better understanding of the tactics and professionalism that goes along with effectively publicizing an event to meet client satisfaction. Below you will find the final media advisory sent out and hyperlinks to media coverage of the event.
Media Advisory
MEDIA ADVISORY
CAPITOL CITY BREWING COMPANY FINALIZES PLANS FOR INAUGURAL SPRINGFEST EVENT AND SET TO DEBUT FIRST SEASONAL BATCH OF
HEFEWEIZEN
Capitol City Announces Local Breweries Participating at SpringFest 2014 – Port City, Mad Fox, Lost Rhino, Hardywood Park, Apocalypse Ale Works, Sunken City and
Lickinghole Creek to Showcase Seasonal Beers#CapCitySpringFest
Arlington, VA – Countdown to the first annual SpringFest begins! Capitol City Brewing Company will host its inaugural SpringFest at The Village at Shirlington in Arlington on Saturday, April 26 from 12:00 noon – 7:00 p.m. -- Northern Virginia’s only spring beer event.
Capitol City will feature its first batch of seasonal Hefeweizen, a German-style wheat beer, at the 2014 SpringFest. The Sommer Hefeweizen (5.4 percent ABV/16 IBU) is served unfiltered with distinct notes of banana and clove derived from the fermentation with a special Bavarian yeast strain. In conjunction with the Hefeweizen, Capitol City will also pour several other select handcrafted beer samples.
Beer enthusiasts can enjoy music spun by local favorite DJ Julius as they sample tasteful offerings from more than 40 local breweries including Port City, Mad Fox, Lost Rhino, Hardywood Park Craft Brewery, Apocalypse Ale Works, Sunken City and Lickinghole Creek, in addition to cuisine from a variety of Shirlington Village eateries.
Admission is $30 (one general admission pass per person) and includes a wristband, official tasting glass and 10 drink tickets. Additional drink tickets can be purchased for $1 each, with a five-ticket minimum. The event is free for non-drinkers and children. SpringFest will be held rain or shine with tickets sold at the event starting at 11:00 a.m.
Following the annual Mid-Atlantic Oktoberfest tradition that started fourteen years ago, Capitol City anticipates thousands of beer aficionados to attend and sample more than 100 different seasonal spring ales and lagers from exhibition booths set up along Campbell Avenue.
For more information on Capitol City Brewing Company, please visit: www.capcitybrew.com. Find Capitol City Brewing Company on Facebook: www.facebook.com/CapCityBrew and on Twitter: @CapCityBrewers.
WHO: Capitol City Brewing Company40+ Area Breweries and Local Restaurants
WHAT: First Annual SpringFestDebut of Capitol City Hefeweizen #CapCitySpringFestLive Music from DJ Julius and Fare from Local Vendors
*Held Rain or Shine* WHEN: Saturday, April 26
12:00 noon – 7:00 p.m.All Beer Taps Close at 6:00 p.m.
WHERE: The Village at Shirlington4001 Campbell Avenue Outdoor Streetscape
Arlington, VA 22206 (703) 578-3888
COST: $30 includes: wristband, tasting glass and 10 drink ticketsAdditional drink tickets are $1 each with a five-ticket minimumTicket sales are limited and sold at the event starting at 11:00 a.m.*Free for non-drinkers*
Media Contact: Steven Eliopoulos - [email protected]
(202) 483-3003# # #
About Capitol City Brewing CompanyIn 1992, Capitol City Brewing Company opened its doors as the first brewpub in the nation's capital since Prohibition, giving its citizens and many visitors the freedom to enjoy some of the finest handcrafted beer in the country. On the front of the menu is the Lady Freedom, a statue found atop our namesake, the United States Capitol.
Our dedicated brewers use only the highest quality hops, yeast and select malt to brew many of the world's great ales and lagers. Capitol City’s state-of-the-art craft brewing system is located in our Arlington, VA restaurant, where our talented brewers closely monitor each phase of the brewing process and provide beer within hours of completion, fresh and locally made. The popular brewpub is celebrating 21 years of brewing more than 200 different styles of beer in the national capital region.
Hyperlinks to post event media coverage
The Scene Bisnow Brightest Young Things Pamela's Punch Examiner On Tap Magazine In a DC Minute Arlington Connection
