Internship Competition: Group 1 Presentation

Bring Us HomeBridging Gaps Together

Adeeb SajjadJames Karban

Derek Moryson

Agenda

Background

Logistical Issues

Housing Shortage

Divided Families

Challenges and Objectives

Challenges to Obtaining

Funds

Main Campaign Objectives

Strategy

Overview

Public Funding

Private Funding

“Bring Us Home”

Implementation

Milestones

Progress Reports

Budget

Revenue

Looking Forward

Alternative Housing

Grassroots Movement

Conclusion

BackgroundChallenges and

Objectives Strategy Implementation Looking Forward

Deeper Social Issues

Housing Shortage

Logistical Issues

Divided Families

Challenges

Social Stereotype

Competition for Funding

Funding behaviour of large donors

Resources Available

Macroeconomic Environment



Objectives

Raise $1.5 million

Generate mass public awareness

Reconciliation of differences

Increase discussion

Grassroots movement





Public Funding

Private Funding

“Bring Us Home”

Campaign

$1.5 Million

Strategy Overview

Public Funding Strategy



Government

Federal

Provincial

Aboriginal Affairs

Grievances

Land Claims

Private Funding Strategy - Grants

3355 Grant Makers in Canada

295 Related Grant Makers

34 Targeted Grant Makers

Tailored Proposals for Grant Makers



Private Funding Strategy - Sponsorship

Communicate benefits of donating to the organization – Tiered levels of sponsorship

Specially designed communication packages

Contacting both charities and businesses

Align ourselves with organizations which support similar causes



SNC Lavalin OPG OLG Casino Rama Fund

Cliff Resources

Magma Resources

The Home Depot

Petro Canada

Royal Bank of Canada

“Bring Us Home” Campaign

Background Challenges and Objectives Strategy Implementation Looking

Forward

Not only raising funds for housing but initiating long-term social change.

Hope Change

Awareness Community

Interactive Integrated Relevant Content

Sense of Community

Call to Action

Unpaid interns can be obtained through our connection with the Humber Business School

Create a two-way communication between us and the community – Provoke discussion

Combine all channels of social media

It will be initiated immediately and sustained throughout campaign

Social media will play a central role

5 essential components will guide our social media campaign...

Social Media Campaign

SOCIAL MEDIA

STRATEGY



Events



Targeting the Average

Canadian

Desire To Be Involved in the Process

InteractiveOpportunity

for Sponsorship

Raise Mass Awareness and Funds

“Bring Us Home” – Direct Mail

Targeted Personalized

Measurable

Feasible

Why Direct Mail?



“Bring Us Home” – Direct Mail

Estimated donation of $86.49/person – based off of Ontario figures

Response rate of 2.5% - Higher because of the ability to donate through mobile phone

Neighbourhoods within selected Ontario demographics

200,000 households targeted

Total Costs - $47,307

Total Revenue- $345,960

Net Profit - $298,653



Implementation



Goals

Objectives

Milestones

Progress Report

Meetings

Critical Path

Analysis

Budget



Project Team Salary - $27,000

Direct Mail Campaign -

$47,307

Volunteer and Intern Incentives

- $2,500

Communication Materials - $500

Miscellaneous Expenses -

$1,000Events

Giveaways and Prizes

Advertising and Public Relations

Projected Revenue



Direct Mail

Public Funding

Private Funding

Individual Donations

13%

40%

20%

20%

40%

20%

20%

Alternative Housing



Transportation by railway to Moosonee

Contracted by the federal government to build modular homes in Attawapiskat

$100,000 – 808 square feet - designed for cold climates

Maple Leaf Homes – based out of Fredericton, New Brunswick

How do we lower the housing cost?

Looking Forward

Establishing a Support System

Grassroots Movement



Concluding Thoughts

Bridging Gaps Together

Internship Competition: Group 1 Presentation

Business

Transcript of Internship Competition: Group 1 Presentation