Internet marketing demystified 4 - All about Email

INTERNET MARKETING

DEMYSTIFIEDpresented byErik Contzius

Make Tech Better, Inc.

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

MARKETING 101REVIEW


the Three

bigquestions

• Who are you?

• What are you providing?

• What’s in it for your target audience?


AND ALWAYS ASK YOURSELF:WHAT ARE YOUR GOALS?


Four sessions for this webinar

2) Facebook, g+, Twitter 3) YouTube & Video1) Your Website 4) E-mail

Let’s take a critical look at your website to see what converts, and what doesn’t. Plus, the value of blogging, content marketing, and SEO.

Social Media is key to a good marketing plan. We will show you some best practices and low hanging fruit to help you get started right away.

Video engages your audience in a natural and effective way. If you don’t have any videos, we’ll show you how to make something simple and good.

Email is still an effective marketing tool. Learn how to make the most of it, get your e-mail opened, read, and acted upon.


session 4:email

marketing


how are you marketing

so far?

• You have a website or are getting one

• You’re taking advantage of social media

• You’re making videos


awesome!


email? why?


(Source: http://www.vocus.co.uk/)

Survey of 50,000 members of Vocus UK (Marketing Professionals)

http://www.videobrewery.com/blog/18-video-marketing-statistics



Why email?

• For subscribers to your e-mail list, your audience is already a fan

• The “Mere Exposure Effect”

• Client base is potential evangelist base


but first, let’s talk aboutyour email address...


your email address...

• says something about your professional image

• should NOT end with @aol, @yahoo, @hotmail!

• should BARELY end with @gmail


your email address...

• should ideally end with @yourcompany.com

• should allow you to track open and click rates


If you already own a domain for your business, make sure your email address

matches. get professional.


how do i get started?


Don’t...

• simply send e-mails from your Outlook or Mail app

• cc a bunch of people so they can see each other’s email addresses!


Do...

• Sign up for an e-mail service like: AWebber, Constant Contact, MailChimp, etc.


What should I send out?


what should i send out?

• Emails that Inform

• Emails for Innovation

• Emails for Execution

• Same reasons as Social Media: To Engage!

(Source: digitalinfusions.com/the-three-areas-of-roi)


When Sending emails...

from Alan zoldan’s“Why my emails get opened

more than yours”

• Make it short

• choose words carefully

• Learn from what works

• State the benefits

(Source: www.a2zmicromarketing.com)






more than yours”

• Don’t state the benefits

• Run an A/B test

• Be familiar

• Pay off your premise







more than yours”

• Personalization

• Verbs

• Questions

• Symbols

• Special Characters







more than yours”

• Have your emails and other marketing materials written by a pro (see Alan Zoldan, for instance!).





Some things to consider

sending

• Regular Newsletter

• Announcement of Blog Posting

• Sales/Specials/Coupons

• Surveys/Questionnaires


Let’s look at a very effective email...


xxxxxxxxxxxxxxxxx


xxxxxxxxxxxxxxxxx

Personal

Call to action

You want my opinion

I have 2 minutes

Let me checkthis out...


leads to an effectivelanding pagewith a clearcall to action


all communicationsshould be the kinds

you like to read yourself.


let’s look at the benefits of a mass market email

solution


mailchimp


how to effectively use email

autoresponders without being

annoying

• Avoid the obvious (“I have received your e-mail” or “Thank you for your message”)

• Use humor

• Be brief & to the point

• Set up a Delayed Auto-Response

(Source: http://lifehacker.com/5852936/how-to-effectively-use-email-auto-responders-without-being-annoying)




remember:“if you aren’t growing,

you’re dying.”tony robbins


engaging your client base regularly reminds them to

engage with you.


q & a


If you’ve enjoyed this last webinar of this

series, please...


“like” us on facebook.“subscribe” to our youtube channel.

complete our survey.


the super secret bonusfor participants in this

webinar series only!


make tech better is about to unveil a new service...


explainer videos & commercials


As we learned, video is a great conversion tool and part of an

effective marketing plan


effective & well constructed explainer

videos can cost upwards of $10,000 from the “big guys”


Make Tech Better will be offering to the public

marketing videos for use on websites and social media


our services for such videos will be priced at $999 for

a 60 - 120 second videowhich includes script writing,

video shooting, editing, voiceover and sound editing


BUT


For one week only,and only for participants on

this webinar series...


Make Tech Better will be offering this service for...


$149


this offer will end on thursday, june 12, 2014

at midnight


To take advantage of this great deal,

call us toll-free at 855-934-3883

by Thursday, June 12, 2014 Midnight


We know who’s registered for our series, so just let us know you want the deal!

INTERNET MARKETING

DEMYSTIFIEDpresented byErik Contzius

Make Tech Better, Inc.

Internet marketing demystified 4 - All about Email

Marketing

Transcript of Internet marketing demystified 4 - All about Email