Internet marketing demystified 1

INTERNET MARKETING

DEMYSTIFIEDpresented byErik Contzius

Make Tech Better, Inc.1

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014

YourWebsite

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BRIEF MARKETING 101

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YOUR COMPANY NAME | LONG AND INTERESTING PRESENTATION TITLE | VERSION NO. XX | 06 /02/2012

BEFORE YOU START,ask yourself three things:

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the Three

bigquestions

• Who are you?

• What are you providing?

• What’s in it for your target audience?

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Example:Who are you?

You are a roofing contractor.

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Example:What are you

providing?

You repair and build roofs for residential homes.

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Example:What’s in it

for your audience?

Great service. (No! Everyone offers that!)

Quality workmanship.

Competitive prices.

Tested service.

in other words: Your Differentiators.

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ONE MORE QUESTION:

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WHAT ARE YOUR GOALS?

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Your goals cannot be

• I want to make more money

• I want a customer or client with a pulse

• I want to get the word out about my thing/service/company

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BE SPECIFIC

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Your goals can be

• I want to increase sales by 15%

• I want to find men 25-45 who like trucks

• I want experienced jazz musicians to learn how my product will increase their gigs

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CHALLENGES SPECIFIC TO INTERNET MARKETING

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internet marketing

challenges

• We treat the internet like conventional media, but...

• The internet doesn’t work like conventional media

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internet marketing

challenges

• Today, you need to be “everywhere”

• If you’re not everywhere, your competition is

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internet marketing

challenges

• There seem to be too many options, like...

• Your Website

• Facebook, YouTube, g+, Instagram, LinkedIn, Tumblr

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YOU DON’T HAVE TO DO IT ALL AT ONCE!

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ALWAYS REMEMBER YOUR THREE QUESTIONSAND YOUR GOALS

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Four sessions for this webinar

2) Facebook, g+, Twitter 3) YouTube & Video1) Your Website 4) E-mail

Let’s take a critical look at your website to see what converts, and what doesn’t. Plus, the value of blogging, content marketing, and SEO.

Social Media is key to a good marketing plan. We will show you some best practices and low hanging fruit to help you get started right away.

Video engages your audience in a natural and effective way. If you don’t have any videos, we’ll show you how to make something simple and good.

Email is still an effective marketing tool. Learn how to make the most of it, get your e-mail opened, read, and acted upon.

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session one:your website

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if you already have

a website...

• Look at it

• Remember your basic questions

• Remember your goals

• ANALYZE AND CRITICIZE

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content first.design second.

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http://www.serene-naturist.com/

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http://www.serene-naturist.com

http://www.serene-naturist.com


What is this???

don’t say, “Website”!

WHO IS THIS FOR???

FLYING BUTTERFLIES! ACK!

WHY IS THE TIME HERE?

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bounce26


http://unbounce.com/landing-pages/7-elements-of-a-winning-landing-page/

(http://bit.ly/1cyNBto)

from unbounce.com

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Clear header with your firm’s name

OBVIOUS NAVIGATION

hero shotpreferrably video

CTA:call to actionthe “fold”

more below, but secondary to above the fold!28


What is this???

If i’m not a small business,it’s not for me?

i need to scroll down below the fold to get information...

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hmmm... still no focus. what are the goals? who is this for?

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clear. concise. can read in 4 seconds.

2 DIFFERENT cta’s

let’s see what’s below...

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cool! A video! i don’t have to read!

“sticky” cta

some teaser info

okay. i’m impressed.what else...

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woah!a third cta!

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biggest differences between conventional media and

the internet:

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it’s interactive!and you can

change it regularly!40


the more you can get a visitor to interact with your site,the more likely they are

to respond to a CTA.

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think about how yousurf the ‘net.what buttonshave you pressed?

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and what websites have you

revisited?

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Give your visitors a reason to come back with new content.

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with a

BLOG.45


why blog?

• Gives a reson for your visitors to come back

• Different subjects you blog about will garner different visitors

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why blog?

• Organic, fresh content increases organic Search Engine Optimization (SEO)

• Google likes organic, fresh content (yum, yum!)

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why blog?• Blogging establishes you as an

authority in your field!

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some good blogging

advice:

• from Zemanta: http://bit.ly/1hOQm9M

• from Hongkiat: http://bit.ly/1ouSpqR

• from Bufferapp: http://bit.ly/IFfMvi

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http://bit.ly/1hOQm9M




http://bit.ly/1ouSpqR




http://bit.ly/IFfMvi

http://bit.ly/IFfMvi


OMG! I CAN’T WRITE!

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YOU’RE NOT SHAKESPEARE.CALM DOWN.

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YOU’RE AN EXPERT IN YOUR FIELD. WRITE WHAT YOU KNOW.THEN GET AN EDITOR.

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INTRODUCING

FIVERR.COM53


for five bucks!55


get started blogging

• Commit to blogging 2-3 times a week

• Start by writing what you know

• Schedule your writing on your calendar

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get started blogging

• Ask your present customers what they like most about you or your business--write about that

• What’s new in your practice?

• Blog posts don’t have to be long!

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REVIEWDo a website audit

Commit to a blogging routine

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WHAT’S NEXT?Social networks:

Facebookg+

Twitter

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internet marketing

demystified

• May 22 (Thursday), 7 pm EST

• May 28 (Wednesday), 7 pm EST

• June 5 (Thursday), 7 pm EST

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q & a62


If you’ve enjoyed the first webinar of this series,

please...

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“like” us on facebook.And share with your firnedsa link to our next webinar!

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INTERNET MARKETING

DEMYSTIFIEDpresented byErik Contzius

Make Tech Better, Inc.65

Internet marketing demystified 1

Marketing

Transcript of Internet marketing demystified 1