Filip PieczyńskiGemius S.A.

Internet in CEE regionInternet in CEE region

Contents Internet penetration Broadband Online adspends Trends:

Social networks MMOG Videos Internet TV

Search engines Browsers Mergers and acquisitions European top web sites

16%

27%

44%

39%

45%

39%

48%

40%

55%

57%

38%

66%

68%

100%

Sources of data:

Hungary, Poland, Bulgaria, Lithuania, Slovakia,Estonia, Ukraine – Gemius (Audience study), Croatia – ITU,Romania – Gemius’ calculations based on Cifre.net data,Latvia – CSB, Slovenia – MOSS,Russia – Gemius’ calculation based on FOM

0%

Internet penetration [2008]CEE region

Sources of data:

Ukraine (05-08), Hungary (05-08), Poland (05-08), Lithuania (05-08), Czech Republic (05-08), Estonia (05-08), Croatia (07-08),Slovakia (06-08), Bulgaria (08) - Gemius (Audience study); Russia (05-08), Romania (05-07) - Gemius' calculations;Bulgaria (05) - Vitosha Research; Bulgaria (06-07), Denmark (05-07) - Eurostat; Slovenia (05-08) - RIS; Slovenia (08) - MOSS;Latvia (05-07) - CSB; Romania (08) - ITU

Internet penetration increase [2005-2008]most dynamic CEE markets

371% 129% 80% 65% 63% 58% 56% 50% 49% 5%0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

RO UA LT SI BG PL LV HU CZ DK

2005 2006 2007 2008

Internet users growth [2000-2008]global scope

Source of data: Miniwatts Marketing Group (IWS)

290%

127%

154%

264%

363%

666%

1030%

1177%

0% 200% 400% 600% 800% 1000% 1200%

World

North America

Oceania / Australia

Europe

Asia

Latin America / Caribbean

Africa

Middle East

Growth of internet users population [2007-2008]CEE region vs. Europe and World

Source of data:

Europe – Gemius’ calculation based on eMarketer data;World – Gemius calculation based on Miniwatts Marketing Group (IWS) data;CEE region – calculation based on gemiusAudience study and external sources of data(values for BG, CZ, EE, HR, HU, LT, LV, PL, RO, RU, SI, SK, UA)

7%11%

18%

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20%

Europe World CEE region

1 463 millions[2008]

83 millions[2008]

348 millions[2008]

0%

100%

Broadband [2007]CEE region

15%

28%

48%

32%34%

33%8%44%

27%4%

13%

11%

30%

Sources of data:

Bulgaria, Czech Republic, Estonia, Latvia, Lithuania, Hungary,Poland, Romania, Slovenia, Slovakia – Eurostat;Croatia, Russia – Gemius’ calculation; Ukraine – broadband.org.ua

0%

100%

Broadband [2007]Europe

15%

28%

48%

32%34%

30%

8%44%

27%4%

13%

11%

56% 50%

31%

7%

39%

43%

25%

58%

74%

46%

30%

63%

67%

57%

76%

67%

Source of data:

Belgium, Denmark, Germany, Ireland, Greece, Spain, France,Italy, Luxemburg, Netherlands, Austria, Portugal, Finland,Sweden, UK, Iceland, Norway, Switzerland – Eurostat

70%

33%

Growth of broadband subscriptions [2007-2008]chosen CEE markets vs. world / Europe leaders

8% 10%16%

28%

12% 15% 15% 17%23%

8%12%

27%

72%

92%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Source of data:

Gemius’ calculations based on OECD, Point Topic, broadband.org.ua, RTT, Hungarian National Communication Authorityand Russian Ministry of IT and Communication data.

Online adspends growth [2007-2008]most reliable estimated CEE markets*

+67%+

14%

+32%

+33%

+56%

+43%

+36%

+23%

Source of data: Gemius’ calculations* Due to reliability issues and data discrepancy from various sourcesmost reliable figures for chosen countries were presented.

+28%

+45%

Online adspends [2008]absolute values and share in total advertising market

Sources of data:

CZ – Gemius’ calculations based on OMD Digital and AdMonitoring – SPIR / Mediaresearch data,LT – TNS Gallup, SI – Gemius’ estimations, RO – Media Fact Book – Initiative, BG – experts’ estimations,UA - Ukrainian Advertisement Coalition, RU – MindShare, PL - IAB / PricewaterhouseCoopers (‘07) / ZenithOptimedia (‘08)

6,1 12,0 12,5 12,6 15,0 72,0

115,

3

241,

1

446,

9

3,8%

2,6%

5%

0,7%

2,5%

9,5%

6,9%

10,5%

4,9%

-1,0%

1,0%

3,0%

5,0%

7,0%

9,0%

11,0%

13,0%

15,0%

-

100

200

300

400

500

LT SI BG UA RO HU CZ PL RU

Mill

ions

€

online adspends [2008] share in total adspends [2008]

Online adspends [2008]money spent per average internet user in CEE region and Denmark

Source of data:

Gemius’ calculations based on Audience study and: AdMonitoring – SPIR / Mediaresearch [CZ],TNS Gallup [LT], Media Fact Book – Initiative [RO], Ukrainian Advertisement Coalition [UA],MindShare [RU], ZenithOptimedia [PL], AIM [SK], local experts’ estimations [BG, HU]

2EUR

2EUR

4EUR

4EUR

11EUR

15EUR

16EUR

21EUR

24EUR

115EUR

RO UA LT BG SK RU PL HU CZ DK

Social networks in CEE

Social networks in CEE

Sources of data:

gemiusAudience Estonia, Latvia, Russia, Hungary,Poland [Megapanel] - newest available results

Social networks in CEEIs there still a potential for growth?

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

10.0

7

11.0

7

12.0

7

01.0

8

02.0

8

03.0

8

04.0

8

05.0

8

06.0

8

07.0

8

nasza-klasa.pl iwiw.hu lide.cz

Sources of data:

Gemius/Ipsos Fusion Data [10.07 – 07.08], Megapanel PBI/Gemius [10.2007 – 07.2008],NetMonitor - SPIR - Mediaresearch & Gemius [10.2007 - 07.2008]

Social networks in CEE – local vs. global

Online gamesJapanesse girls love Web-kare.jp

Online gamesMassively Multiplayer Online Games - relatively low reach, but long average time spent per visitor.

Source of data:

gemius/Audience Hungary – newest available results

Only ?

Video content web sites – YouTube

Sources of data: Ipsos Fusion Data, Megapanel PBI/Gemius

Video – YouTube’s contenders

Web site Visitors (real users) Page views

Avg. time spent per visitor [hr:min:s]

Reach

1mail.ru - video 3 819 100 261 055 939 01:10:41 14,6%2smotri.com 3 721 944 159 366 885 01:10:09 14,2%3youtube.com 3 242 060 71 167 241 00:29:57 12,4%

Source of data: gemiusAudience study – newest available results

Don’t miss the pink part!According alexa.com:YouTube is the third most popular web site worldwide.

But in the top 100 there are also 3 other video web sites - for adults (49th, 53rd and 59th position).One of ten internet user in Poland visits those 3 websites and spends there 2 hours and 20 minutes monthly - 4 minutes and 30 seconds daily.

Hungarian internet users are less interested.

Only 6% visit those web sites and spend there 30 minutes monthly - 1 minute a day.

Sources of data: Ipsos Fusion Data, Megapanel PBI/Gemius, 2008.

Internet TV Online TV

Reach Time spent per user (monthly)

Onet.pl TV 11,5% 8 minutes

Russia.ru 6,5% 7 minutes

Tv.delfi.lt 15% 7,5 minutes

Traditional TV streaming content on the web / VODReach Time spent per user

(monthly)

www.ceskatelevize.cz 13% 27 minutes

itvp.pl (VOD) 6% 25 minutes

Latvia LNT tv3.lv 5,6% 7 minutes

www.markiza.sk 18,5% 25 minutes

www.mtv.hu 10% 9 minutes

Lrt.lt 17% 12,5 minutes Source of data:

gemius/Audience study – newest available results

Internet TV

Search engines

Search engines – the leader is only oneBG google.com 95%

CZ seznam.cz 59%

EE google.com 58%

HR google.com 98%

HU google.com 93%

LT google.com 97%

LV google.com 97%

PL google.com 92%

RO google.com 93%

RU yandex.ru 56%

SI google.com 79%

SK google.com 93%

UA google.com 61%

Source of data: gemius/Traffic [09.09.2008 – 06-10.2008]NOTE: The search engine ranking is calculated using the percentage of visits generated by search engines to sites using gemiusTraffic. Then an average from the percentage of visits is calculated for every search engine.

Search engines

2007 2008change (p.p.)

Latvia 90% 97% 7%Poland 84% 92% 8%Slovakia 88% 93% 5%Slovenia 67% 79% 12%Ukraine 54% 61% 7%

Neti.ee vs. Google in Estonia Google in selected countries

0%

10%

20%

30%

40%

50%

60%

70%

neti.ee google.com 26.12.2006-06.10.2008, weekly data.

Source of data: gemius/TrafficNOTE: The search engine ranking is calculated using the percentage of visits generated by search engines to sites using gemiusTraffic.Then an average from the percentage of visits is calculated for every search engine.

April 2008

Most popular browsers

Source of data: gemius/Traffic – newest available resultsNOTE: Data for browsers is calculated using the percentage of page views generated by Internet users using particular browser who visit sites monitored by gemiusTraffic.

Browsers – landscape changes

0%

10%

20%

30%

40%

50%

60%

70%

80%

BG CZ EE HR HU LT LV PL RO RU SI SK UA

01/02.2008 09/10.2008

0%

10%

20%

30%

40%

50%

60%

70%

80%

BG CZ EE HR HU LT LV PL RO RU SI SK UA

01/02.2008 09/10.2008

Source of data: gemius/TrafficNOTE: Data for browsers is calculated using the percentage of page views generated by Internet users using particular browser who visit sites monitored by gemiusTraffic.

Inve

stm

ents

Mergers and acquistions - VC

Estonian fund the owner of: one.lv, one.lt and one.ee in Lithuania, Latvia, Estonia and 30% shares of odnoklassniki.ru

FORTICOM - Poland Nasza-klasa.pl

polish biggest social network 61% shares

the owner of the most popular instant messaging platform in Poland

Gadu-Gadu S.A.

the owner of Allegro Group – the biggest auction platform in Poland

Tradus

Moonfish Mediathe owner of : Osta.ee, classified real estate advertisements: Kv.ee, estate portals Aruodas.lt, Edomus.lt, advertisement portal Skelbiu.lt

Vatera.hu

Hungarian online auction site

$1,9 Billion

price undisclosed

price undisclosed (~$9 Million )

$264 Million

$264 Million

NASPERS

MIH Internet Europe - Poland, Estonia, Hungary

Mergers and acquistions - VC

Warburg Pincus – Czech Republic

price undisclosed, (~$100 Million)

NetCentrum

Atlas.czan American private equity

price undisclosed

The second largest internet company in the Czech Republic

Provider of internet search engine and portal services

Digital Sky Techonologies – Russia

Ivestment found $300 million

Mail.ruWeb servicesobtained a 50,6% majority stake by acquiring an additional 15% stake

Bauer Media Invest- Poland

price undisclosed

Interia.pl

polish horizontal portalNow Bauer holds 96,6%.

SanomaWSOY - Bulgaria, Russia

Webpark.ru

Netinfo.bg

leading Bulgarian web publisherGroup acquired 68% shares

price undisclosed

price undisclosed

Ameno .ruprice undisclosed

top 5 Russian website for women

blogging business (Russia)

Mergers and acquistions - publishers

Publisher

Publisher

850 thousand EUR

Go Home.hr

real estate searche enginePoteza Ventures (Slovenia,US) bought minority share

Google Zao begun, Russian

$140 million contextual advertising service

Centrum Holding – Croatia

Net.hr

price undisclosed

Mergers and acquistions - publishers

Publisher

most popular portal in Croatia

Software

European top 20 websitesby reach

  WEBSITE’SNAME COUNTRY WEBSITE'S

CATEGORYREAL

USERS REACH

1 Seznam.cz CZ horizontal portal 3 821 908 87,28%

2 iwiw.hu HU social network 2 507 546 74,62%3 inbox.lv LV mail portal 695 869 67,67%4 Mail.ru RU horizontal portal 17 592 214 67,42%5 Startlap.hu HU web directory 2 241 724 66,71%6 Yandex.ru RU horizontal portal 17 010 367 65,19%7 Onet.pl PL horizontal portal 9 704 061 63,87%8 Novinky.cz CZ news service 2 635 373 60,18%9 Zoznam.sk SK horizontal portal 1 131 757 58,75%

10 Azet.sk SK social network 1 123 649 58,33%11 Delfi.lt LT horizontal portal 866 329 58,25%12 Draugiem.lv LV Social network 597 030 58,06%13 Delfi.ee EE horizontal portal 447 367 57,38%14 iDnes.cz CZ news service 2 501 379 57,12%15 One.lt LT social network 838 988 56,42%16 Wirtualna Polska PL horizontal portal 8 289 642 54,56%17 Delfi.lv LV horizontal portal 559 530 54,41%18 Freemail.hu HU mail service / social network 1 814 322 53,99%19 Allegro.pl PL auctions 8 066 584 53,09%20 Centrum.cz CZ horizontal portal 2 308 723 52,72%

Source of data: gemiusAudience, July – September 2008.Note: Only local web sites present in gA were included.

social networking services and online games are by far the most engaging web sites

MMOGs long average time spend per user, but relatively low share

social networks – high reach and time spent per user

European top 20 websitesby time per user

Source of data: gemiusAudience July – September 2008Note: Only local web sites present in gA were included.

  WEBSITE’SNAME COUNTRY WEBSITE'S

CATEGORYTIME

PER USER REACH

1 BiteFight.hu HU MMOG * 24:25:25 3,11%

2 Draugiem.lv LV social network 16:20:42 58,06%3 Azet.sk SK social network 15:20:45 58,33%4 Seznam.cz CZ horizontal portal 14:38:33 87,28%5 Gladiatus.cz CZ MMORPG * 14:34:07 3,10%6 vKontakte.ru RU social network 12:10:50 36,60%7 Nasza-Klasa.pl PL social network 10:13:50 52,21%8 One.lt LT social network 10:03:14 56,42%9 Rotkva.com HR social network / dating 09:33:19 0,94%

10 Travian.hu HU MMOG * 09:24:16 5,55%11 Ikariam.hu HU MMOG * 09:21:42 4,52%12 One.lv LV social network 09:17:28 36,54%13 Arto.dk DK social network 09:06:10 10,36%14 Pasmaidi.lv LV MMOG * 08:40:54 4,12%15 Hirlista.hu HU news aggregator 08:31:01 0,72%16 Mail.ru RU horizontal portal 08:08:09 67,42%17 Starchat.lv LV MMOG * 07:53:31 0,11%18 Epuls.pl PL social network 07:39:02 4,08%19 Starchat.lt LT MMOG * 07:32:42 0,65%20 rate.ee EE social network 07:28:57 37,47%

Thank you!Filip.Pieczynski@gemius.com