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INTERNATIONAL TRADE
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1 INTERNATIONAL TRADE Strategies for selling internationally The 8 th Annual Security Summit Sree Sanyal Vice-Consul & Trade Commissioner Consulate of Canada, San Diego
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INTERNATIONAL TRADE. Strategies for selling internationally The 8 th Annual Security Summit Sree Sanyal Vice-Consul & Trade Commissioner Consulate of Canada, San Diego. 1. Trade Commissioner Service Who are we?. - PowerPoint PPT Presentation
Transcript of INTERNATIONAL TRADE
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INTERNATIONAL TRADE
Strategies for selling internationallyThe 8th Annual Security Summit
Sree Sanyal
Vice-Consul & Trade Commissioner
Consulate of Canada, San Diego
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Trade Commissioner Service Who are we?
A worldwide network of international business development professionals, committed to advancing Canada’s interests abroad.
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What we do?
Trade Commissioners support: Outbound trade Canadian investment abroad Foreign investment in Canada Science & Technology collaborations
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Key Services – What we do?
Preparation for international markets Market Potential Assessment Introductions to key contacts in local markets Assistance in resolving business, investment or other market-access problems
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How we do it?
Work one-on-one with our clients
Report key business intelligence to clients
Develop our base of local contacts
Support incoming and outgoing trade missions
Programs – ExportUSA, Leap!Canada
Participate in special events that raise Canada’s profile
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Measuring Success
Organizational need to measure whether our time and resources are being used effectively to advance Canada’s business interests
Performance Tracking System
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Performance Indicators
Key Monthly Indicators: Outcalls Service Requests Business Leads Investment Leads Business Reports Advocacy Reports Media Reports
Events Successful Transactions
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Successful Transactions
Key measure of success – Transactions
Transactions defined as: When a client (exporter, investor or technology
organization), has successfully established a significant relationship or completed a transaction with a local/Canadian organization. The transaction may range from a distribution or cooperation agreement to a sale or large investment
(inward/outward).
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Successful Transactions - 2010
Varisystems signs contract with Cubic Spark Integrations selected as one of 6 companies under DoD’s Foreign Comparative Test Two San Diego cleantech companies established subsidiaries in CanadaCanAmerica Venture Fund started to invest in Canadian tech companiesGreen Power Labs signs NDA with Oracle CapitalDeltacrypt finds local representativesPharma-giant Novo Nordisk collaborating with various Canadian researchers
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Highlights: 2009 - 2010
HMCS Protecteur Reception Forum for
delivering key advocacy messages
Introductions to key local contacts
Canadian Ambassador to US, Gary Doer’s first trip to the West Coast
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Highlights: 2009 - 2010
AFCEA West 2010 Canada Pavilion 6 of 9 companies
said strong business development resulted from their participation
Delivery of key advocacy messages
One-on-one business meetings
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Highlights: 2009 - 2010
1st Annual Maritime Week Two Canadian
delegations Newfoundland British Columbia
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Highlights: 2009 - 2010
1st International CleanTECH Showcase
Partnered with CTSD Largest delegation 7 companies, 2
provinces and 3 industry associations
One-on-one meetings Investor Briefing
session
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Highlights: 2009 - 2010
TSX Cleantech Roadshow Formed an
informal local working group to vet companies
5 high-potential SD cleantech companies invited to meet with TSX investors and bankers
