1. 1. International Sport Management International Sport Tourism FINAL PROJECT INFORMATION
2. 2. Student Learning Objectives Understand the components of the sport tourism industry Able to define key terms in sport tourism Able to differentiate the three main segments of the sport tourist market Understand the steps and considerations for strategic sport tourism planning
3. 3. Sport Tourism Sport tourism resides at the intersection of sport and tourism industries and is dynamic and filled with intrigue, challenges, and opportunities for research and business practice. Sport tourism defined is as leisure-based tourism that takes people temporarily outside their home environment to participate or watch physical activities, or enjoy attractions associated with physical activity. Or simply, travel to a destination to experience sport.
4. 4. Examples of Sport Tourism Fishing Nautical Aquatic sports Climbing Snowboarding Skiing Cycling
5. 5. * Three Types of Sport Tourist Participatory tourist travel to participate, i.e. golf, running, cycling Event based tourist travel to watch and event, i.e. Americas Cup, little league world series, Olympics Celebratory tourist travel to visit locations that celebrate sport, i.e. hall of fames, museums, stadiums
6. 6. Participatory Tourist The Serious Sport Tourist Serious sport tourist take sport participation to another level They are focused highly committed to participating in their sport. Serious sport tourist need not be elite athletes, in fact, most are amateurs.
7. 7. Participatory Tourist The Serious Sport Tourist Sport Events that draw both elite and amateur competitors: Ironman Triathlon 50-States Marathon Club Marathons
8. 8. Sport Tourism Suppliers and Consumers People involved Athletes Officials Organizers Coaches Fans
9. 9. Sport Tourism ING New York City Marathon One of the largest participant races in the world More that 37,000 runners 2.5 million spectators Worldwide tv audience exceeds 30 million Known for diversity of athletes Highest-grossing single-day sporting event in New York beneficiary of US $188 million
10. 10. Sport Tourism Consumers
11. 11. Sport Tourism Suppliers
12. 12. FINAL PROJECT STUDENT EXAMPLE
13. 13. * Rock n Roll Half Marathon Dublin Ireland Aug 2nd 2015
14. 14. Event Based Tourism * Explain How This Event is Going to Take Place for a Participant
15. 15. * Host Company Information Competitor Group Inc. Headquartered in San Diego, Calif., Competitor Group, Inc. (CGI) is the leading global media and event entertainment company dedicated to promoting the active lifestyle. CGI owns and operates events around the world, including the Rock n Roll Marathon Series, TriRock Triathlon Series and Columbia Muddy Buddy Series. In addition, CGI publishes VeloNews, Inside Triathlon, Triathlete and Competitor magazine, and hosts a captive active lifestyle community at Competitor.com.
16. 16. Host Company Information In addition to the 500,000 entries in the Rock n Roll Marathon Series we also welcomed some 664,886 visitors to our Health and Fitness Expos in 2010. The average age of our competitor is 38 with 62% of competitors female. We have grown our US based events to 23 markets and have now added Edinburgh and Madrid to our portfolio as we expand into Europe and beyond.
17. 17. * Community Involved
18. 18. Ambassadors of Rock Ambassadors of Rock are enthusiastic, knowledgeable, and passionate fitness innovators who embody the active lifestyle and represent Competitor Group. They are connecters and community experts with the mission to authentically build relationships within the local market and generate a buzz around their local Rock 'n' Roll Event.
19. 19. Ambassadors of Rock The Ambassador's Rock Star mission is to promote their assigned Rock 'n' Roll Event in the local and surrounding areas to increase registration, brand awareness and excitement within the community. They do this through their crazy, creative in-market action---which includes supporting in-store promotions with local running stores/clubs, social media outlets, establishing and building relationships in the health & fitness community, local multi sport organizations, and much more!
20. 20. #RocknRoll Blog? Applications for the 201 Rock n Blog team are now open! What is Rock n Blog? http://runrocknroll.competitor.com/rocknblo g The team will tell you next pages
21. 21. * Local Training Partners
22. 22. Local Training Partners i.e. Chicago
23. 23. Local Training Partners i.e. Chicago
24. 24. Rock n Roll Charity
25. 25. Rock n Roll Charity Highlights (3.05 min)
26. 26. * Rock n Roll Tour Travel Packages
27. 27. * Sponsors of Event
28. 28. Rock n Roll Race Results
29. 29. The Event Dublin Half Marathon
30. 30. Rock n Roll Dublin Half Marathon Aug 2, 2015
31. 31. Rock n Roll Dublin Half Marathon Aug 2, 2015
32. 32. Rock n Roll Dublin Half Marathon Aug 2, 2015
33. 33. Rock n Roll Dublin Half Marathon Aug 2, 2015
34. 34. Rock n Roll Dublin Half Marathon Aug 2, 2015
35. 35. Rock n Roll Dublin Half Marathon Aug 2, 2015
36. 36. Rock n Roll Dublin Half Marathon Aug 2, 2015
37. 37. Rock n Roll Dublin Half Marathon Aug 2, 2015
38. 38. Rock n Roll Dublin Half Marathon Aug 2, 2015
39. 39. Rock n Roll Dublin Half Marathon Aug 2, 2015
40. 40. Rock n Roll Dublin Half Marathon Aug 2, 2015
41. 41. Rock n Roll Dublin Half Marathon Aug 2, 2015
42. 42. Rock n Roll Dublin Half Marathon Aug 2, 2015
43. 43. Rock n Roll Dublin Half Marathon Aug 2, 2015
44. 44. Rock n Roll Dublin Half Marathon Aug 2, 2015
45. 45. Rock n Roll Dublin Half Marathon Aug 2, 2015
46. 46. Rock n Roll Dublin Half Marathon Aug 2, 2015 (4.38 min)
47. 47. Rock n Roll Dublin Half Marathon Aug 2, 2015
48. 48. Rock n Roll Dublin Half Marathon Aug 2, 2015
49. 49. Rock n Roll Dublin Half Marathon Aug 2, 2015
50. 50. Rock n Roll Dublin Half Marathon Aug 2, 2015
51. 51. Rock n Roll Dublin Half Marathon Aug 2, 2015
52. 52. Rock n Roll Dublin Half Marathon Aug 2, 2015
53. 53. Rock n Roll Dublin Half Marathon Aug 2, 2015
54. 54. Rock n Roll Dublin Half Marathon Aug 2, 2015
55. 55. Rock n Roll Dublin Half Marathon Aug 2, 2015
56. 56. Rock n Roll Dublin Half Marathon Aug 2, 2015
57. 57. Rock n Roll Dublin Half Marathon Aug 2, 2015
58. 58. Rock n Roll Dublin Half Marathon Aug 2, 2015
59. 59. Rock n Roll Dublin Half Marathon Aug 2, 2015
60. 60. Rock n Roll Dublin Half Marathon Aug 2, 2015
61. 61. Rock n Roll Dublin Half Marathon Aug 2, 2015
62. 62. Rock n Roll Dublin Half Marathon Aug 2, 2015
63. 63. Rock n Roll Dublin Half Marathon Aug 2, 2015