Sports ManagementThe Sport & Leisure IndustryWk 18

Your portfolio: What’s expected

The brief asks you to include…

• Copies of all marketing material.

• Video/CD of sports event.

• Details of planning of the event (e.g meetings, background research, facility booking etc)

• Marketing strategy

• Customer feedback

• Individual peer assessments (submitted individually)

Suggested structure of the portfolio…

1) Cover / Title Page

2) Contents Page

3) Introduction

4) Rationale

5) Focus

6) Mission Statement

7) Aims & Objectives

8) Event Planning

9) Marketing Strategy

10)Satisfying Customer Needs / Monitoring & Evaluation

11) Group Reflection

12) Conclusions

13) References

14) Appendices

* Note: Do not include any peer grades in the portfolio

Cover page…

Sport Management

The Sport and Leisure Industry – SPO 008-1

Unit Coordinator: Simon Robinson

Assignment 3 – Running an Event

Name 1 (Student number)

Name 2 (Student number)

Name 3 (Student number)

Name 4 (Student number)

Name 5 (Student number)

Contents page…

Introduction…

• Brief overview of event: sport, venue, date, length, general structure

• Briefly tell us the type of event (Sport 4 Good / Sport 4 All / Sport +) and your focus (the academic principle you are pursuing that is either, broadly speaking, under the banner of a healthier individual or healthier society)

• Project team

• Key stakeholders

• Stakeholders

Rationale…

• Why this sport?

• Why now?

• What are the conditions that mean the event your offering is necessary?

• Your justifying your selection (maybe a case of reverse engineering this, for some groups!)

• Avoid the ‘so what’ factor (one of the reasons we outlawed football as a choice).

Focus…

• What’s your events general focus?

• Very academic section

• Outline, in detail, the academic principle (social capital, self efficacy) – this requires academic sources

• Outline it’s broader meaning (healthier individual or healthier society)

• How you modified your event in order to address this focus should be evident later in your portfolio so you won’t need to address that now. Just ensure the reader is clear on what the focus is.

Mission Statement…

• Left you to investigate creating this.

• 40 words or less concisely defining your organisation’s purpose and primary objective.

• A couple of examples:

1) “Amazon’s vision is to be earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.”

2) “Our mission: to inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time.”

Aims and Objectives…

• Outline the aims and objectives that you settled on for your event.

• Remember, objectives must be S.M.A.R.T.

• Aims are more general

• If none of your aims and objectives are directed toward the focus of your event then something's gone wrong!

Focus Aims Objectives

Event planning…

• Significant section

• Details of every meeting / planning event (date/structure/what was discussed/what was decided)

• What was your decision making process? Did you use, or did it correlate with, any academic decision making theory? I.E Did you use De Bono’s thinking hats method?

• As a minimum it should include:

- Work Breakdown Structure

- Gannt Chart

- venue booking details/evidence

- partnerships sought and created with other organisations (including why and how)

- procurement of necessary equipment

- how you addressed issues surrounding safety (evidence of public liability insurance and risk assessment.)

Marketing strategy…

• Significant section

• Must tell us how you addressed each of the four P’s (product, price, place, promotion).

• Your ‘promotion’ section will probably be the most significant. It should include:

- Your strategy: which CCP’s you engaged and why + how you did this.

- Screenshots or scans of all promotional material (Inc. posters, flyers, twitter account, facebook page).

- Why you chose to promote your event in that way.

- Justifications behind your choice of branding: Both visual (logo, symbols, font, colours) and verbal (strapline, tone of voice, name of products, name of brand).

Satisfying customer needs / Monitoring and Evaluation…

• Significant section.

• Display and justify your choice of M & E model.

• Run through the stages of your model displaying how you addressed each stage and give us your data in the outputs stages. Show us your data collection methods. You must be as detailed as possible at each stage.

• Just follow the model’s order – simple!

• If you are skipping a stage then justify why.

• The Coalter model includes ‘satisfying customer needs’.

Aims / Objectives.

Consultation with community / stakeholders.Audit of conditions / resources.

Aims / Objectives (affirmed or revised).Performance indicators.

Inputs.

Outputs 1 (Staff training/development).

Outputs 2.Programmes: Sporting/non-sporting (Content/process).

Sporting inclusion. Equity/target groups.

Sporting outcomes. Skills competencies.

Intermediate outcomes.Personal/Social development.

Impacts.Changed behaviors.

Coalter, F. (2008) Sport-in-development: A monitoring and evaluation manual.

Satisfying customer needs / Monitoring and Evaluation…

Group refelctions…

• How well did your group perform together?

• Must refer your experiences to academic theories.

• Remember, this is a reflection on the GROUPS practices, not INDIVIDUALS.

• Did your group move through Tuckman’s model? Did your group display any of McGregors 11 characteristics? Did your group display any of Lecioni’s five dysfunctions?

• Are there other theories that better fit with your experiences?

• What changes would make to your processes if you were to do this again?

Conclusions…

• Simply tell us, using your data from your M & E…

- Which aims were met, which weren’t

- Which objectives were met, which weren’t

• The make recommendations for how anyone looking to run a similar event/events in the future may build upon your project.

References…

• Any literature referred to in the text must be referenced in UoB Harvard format.

• Remember, this is still an academic piece of work. Your rationale, focus, marketing strategy, M & E and group reflection sections should all contain a significant number of academic references justifying, backing up and giving credibility to your processes.

Appendices…

• Include anything additional in the appendices.

• As a minimum you should include the raw data collected in your M & E process.

Hand in procedure for the portfolio…

• You write and collate the portfolio, equally, as a group.

• Ensure ALL group member NAMES AND STUDENT NUMBERS are correctly noted on the cover page.

• One person submits the portfolio through the Turnitin portal on BREO.

• Any BREO or Turnitin problems see Simon Robinson.

Peer grades…

• Everyone submits peer grades for everyone else in the group.

• Must be submitted through Turnitin on BREO.

• Any BREO or Turnitin problems see Amanda Jones or Simon Robinson.

• Your submission should clearly lay out each group member’s name and student number, the grade you are awarding them (out of 16) followed by a clear and detailed justification as to why they should receive that grade.

• Your justification should work chronologically through the process. Detailing exactly what they contributed to the planning and delivery of the event and to the completion of the portfolio, on a week by week basis.

• You must submit a name, student number, grade and justification for all group members other than yourself.

Don’t forget…

• Don’t forget to include the video of your event!

• Either as a YouTube link in the appendices or on a CD, DVD or USB drive to Simon Robinson. (Make sure it’s clearly marked with your names and student numbers).

Slides…

http://www.slideshare.net/mjb87/presentations

…

Hayley Elphee – Bedford Sports Development

hayley.elphee@bedford.gov.uk

01234 718839