international media kit · from Scratch Biscuits™ and the Loaded Breakfast Burrito. Carl’s Jr....

international media kit

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I. IntroductIon

II. HIstory a. Back In 1941… B. tImelIne

III. Brand ProfIle & PosItIonIng a. corPorate overvIew B. InternatIonal restaurant counts c. menu strategy

Iv. consumer advertIsIng & marketIng strategy a. edgy tv commercIals B. socIal medIa Platforms

v. Brand Book

vI. new markets & exPansIon strategy

vII. PuBlIc relatIons assets a. Press release samPles B. Pr assets & francHIse InformatIon lInks

vIII. leadersHIP & contacts

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At CKE Restaurants, the home of Carl’s Jr., the Food is the Franchise®. With best-in-class menus that consistently out-deliver the competition, Carl’s Jr. is growing and seeking an elite group of candidates to develop and operate exclusive franchise territories throughout the U.S. and around the world.

The Carl’s Jr. menu is designed to give fast food customers what they want: bigger, better burgers. This menu features our signature line of 100% Black Angus beef burgers called The Six Dollar Burger® line. These premium burgers are deliciously complemented by a line of Hand-Scooped Ice Cream Shakes & Malts™. Our menu also includes delicious, Hand-Breaded Chicken Tender Sandwiches, and Carl’s Jr. was the first QSR chain to introduce Turkey Burgers into our restaurants worldwide.Carl’s Jr. breakfast favorites include Made from Scratch Biscuits™ and the Loaded Breakfast Burrito. Carl’s Jr. restaurants can be dual-branded with Green Burrito®, adding a Mexican-style menu to broaden appeal and increase transactions.

INTRODUCTION

at Carl’S Jr., our beSt-in-ClaSS menu

itemS out-deliver the Competition

We believe in making the abSolute beSt-taSting

and moSt premium faSt food there iS

INTRODUCTION

INNOVATION IS THE DIFFERENCECKE’s innovative menu strategy is focused on developing premium, sit-down restaurant-quality menu items that offer the convenience and value of fast food. With significant enhancements to the customer experience such as partial table service, Carl’s Jr. provides a quick-service experience – Six Dollar Service® – that consistently matches the menu quality.

FRANCHISE GROWTH IS THE FUTUREFranchise growth is the future of the Carl’s Jr. brand. Franchisees play a major role in the success of the brand concepts, and CKE Restaurants believes in maintaining strong business relationships with their franchisees, listening to their ideas and offering outstanding support. CKE Restaurants is dedicated to helping franchisees build their business for sustainable, long-term growth. To this end, the strategy and core positioning of the Carl’s Jr. brand are oriented to building top-line sales that support franchise profitability via best-in-class products, service and marketing.

With best-in-class menus, innovative systems and outstanding brand recognition, Carl’s Jr. is poised for sustained growth around the world.

What began aS alone hot dog Cart in

loS angeleS, California in 1941 iS todaY a WhollY

oWned SubSidiarY ofCke reStaurantS, inC.

Established over 70 years ago in California, Carl’s Jr. has a longstanding history of serving premium quality hamburgers, and is known as the true representative of the “authentic American hamburger.”

Back in 1941, using nothing more than a hot dog cart, a young Carl N. Karcher and his wife Margaret launched the now legendaryCarl’s Jr. brand.

On his first day in the fast-food business, Carl N. Karcher took in $14.75. In fiscal year 2012, his namesake CKE Restaurants, Inc. earned revenues of approximately $1.3 billion. The story of CKE Restaurants, and its flagship Carl’s Jr. restaurant chain, is the quintessential American success story. What began as one man’s entrepreneurial venture in 1941 has evolved into one of the most powerful entities in the quick-service restaurant industry.

Concentrated primarily on the West Coast of the United States, today there are more than 1,365 Carl’s Jr. restaurants worldwide. CKE Restaurants, Inc. has successfully grown to become one of America’s premier restaurant operators. With an increasing presence in the Americas, Asia and the Middle East, our restaurants are also shining brightly inoverseas markets.

Carl’s Jr. continues to grow with an emphasis on premium quality food, outstanding guest service and innovations such as partial table service and all-you-can-drink beverage bars.

HISTORYBack in 1941...

tHe entry of carl’s Jr. Into tHese markets Is Part of a strategIc Plan to accelerate francHIse develoPment InternatIonally and grow tHe system as a wHole.

Young married couple Margaret and Carl Karcher spend their savings to buy a hot dog cart

Business blossoms and a southern California quick-service legend is born: Carl’s Jr. opens for business (so named because they’re smaller than the Drive-In)

Carl’s Jr. begins its commitment to a quality dining experience by becoming the first among quick-service restaurants to offer table service and plush, carpeted dining rooms with music

Founder Carl N. Karcher opens corporate headquarters in Anaheim, California and by 1977 employs over 5,000 people in his restaurants

Carl’s Jr. introduces the Charbroiled BBQ Chicken sandwich

Carl’s Jr. begins edgy, irreverent advertising campaign

Carl’s Jr. opens in Singapore, Malaysia, China, Vietnam, Indonesia, Russia and American Samoa

Carl’s Jr. acquired by Apollo Management

Carl’s Jr. opens its first restaurants in Turkey, Canada, Panama, Ecuador, New Zealand and Costa Rica

Opened in Thailand, Brazil and Dominican Republic.

1940s

1950s

1960s

1970s

1980s

1990s

2000s

20102011

2012

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HISTORYTimeline

We believe in big, fat, JuiCeS-running-doWn-Your-arm, kind of burgerS.

CKE Restaurants, Inc. (CKE), through its subsidiaries, franchisees and licensees, operates some of the most popular U.S. regional brands in quick-service and fast-casual dining, including the Carl’s Jr., Hardee’s, Green Burrito andRed Burrito restaurant brands. CKE is headquartered in Carpinteria, California.

The CKE system, through those subsidiaries, has a total of 3,307 franchised or company-operated restaurants in 42 American states and in 28 countries, including 1,365 Carl’s Jr. restaurants.

The brand continues its innovation and growth with an emphasis on quality, service and cleanliness, pioneering concepts such as partial table service and self-serve beverage bars. It makes a difference.

The Carl’s Jr. Difference• Franchise-friendly brand• Best-in-class menus that consistently out-deliver

the competition• Cutting-edge advertising resonates with young,

hungry eaters and burger lovers• Outstanding brand recognition among QSR

competitive set• Multiple day parts capture breakfast, lunch,

dinner and snack-time sales• Compelling unit economics and profitability ratios• Industry-leading training and support systems

assist franchisees before and after store opening• Personalized marketing support for local store

and regional strategies• Franchise financing initiatives targeted to foster

new restaurant growth• Franchise-focused Executive Management team

BRAND PROFILE & POSITIONINGCorporate Overview

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franChiSe groWth

iS the future

Currently CKE Restaurants operates more than 486 international units for both the Carl’s Jr. and Hardee’s brands, which represent approximately 15% of the system. CKE has strategic plans to bring its international presence up to 20% of the CKE Restaurants system by 2016.

We are actively targeting franchise development in Asia, Latin America, Eastern Europe, The Middle East, Canada and Australia.

hardee’Smiddle east – 231(United Arab Emirates, Kuwait, Egypt, Bahrain, Lebanon, Jordan, Oman, Qatar, Saudi Arabia)pakistan – 6kazakhstan - 3

Carl’S Jr.mexico – 151russia – 26asia-pacific – 35 (Singapore, Malaysia, China, Indonesia, Thailand, Vietnam)turkey – 1brazil - 1

Canada – 5panama – 3 new Zealand – 7ecuador – 8Costa rica – 6american Samoa – 1

BRAND PROFILE & POSITIONINGInternational Restaurant Counts

eXiSting marketS fY07neW marketS fY08-fY12target marketS fY13

INNOVATION IS THE DIFFERENCEOur innovative menu strategy is focused on developing premium, sit-down restaurant-quality menu items that offer the convenience and value of fast food. With significant enhancements to the customer experience such as partial table service, Carl’s Jr. provides a quick-service experience - Six Dollar Service - that consistently matches our menu quality. We were the first to lock the flavor into our juicy, delicious Premium Burgers and Chicken Sandwiches by charbroiling over an open flame.

BRAND PROFILE & POSITIONINGMenu Strategy

More than any other QSR, Carl’s Jr. is recognized for our big, premium products, centered on our wide variety of fresh, big and delicious charbroiled burgers that lead the industry in taste, quality and innovation. Carl’s Jr. significantly leads the competition in:

BIGGEST BURGERS

WIDEST VARIETY OF BURGERS

MOST UNIqUE BURGERS

JUICY & DELICIOUS BURGERS

All Carl’s Jr. hamburgers are made with 100% Pure Beef and are charbroiled, cooked on an open flame, sealing in the flavorful charbroiled tastes and delivering juicier hamburgers. All products are made-to-order, with the highest, premium quality ingredients, delivering the freshest, best tasting products imaginable. That is why Carl’s Jr. is known as the ultimate destination for burger enthusiasts who crave big, unique, delicious burgers and other sandwiches.

Signature products include our line of Black Angus beef burgers, Hand-Breaded Chicken Tender Sandwiches, and Hand-Scooped Ice Cream Shakes & Malts™ made with real ice cream. Delicious breakfast offerings include customer favorites, the Breakfast Burger and the Loaded Breakfast Burrito.

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THE FOOD IS THE FRANCHISEand We have the menu to prove it

Our marketing strategy has always been as innovative and focused as our business strategy, resulting in some of the strongest and most recognized brands in the industry. Our cutting edge TV ads are humorous, provocative and, most importantly, make people hungry for our delicious food.

The primary target market for Carl’s Jr. products is young, hungry guys, but advertising must be motivating to other key demographics including men over 34 and women.

Carl’s Jr. is a premium brand with premium products…we are not all things to all people but a brand that consumers aspire or “graduate” to. Our advertising must be edgy and cut through the clutter, reaching our target audience more effectively.

Whether our commercials feature regular guys or well-known celebrities such as Paris Hilton or Sports Illustrated cover girl, Kate Upton, they show our unique attitude and showcase our premium burgers.

CONSUMER ADVERTISING & MARKETING STRATEGYEdgy TV Commercials

Carl’S Jr. haS built a large folloWing in SoCial media to ConneCt With our fanS Where theY Spend their time online.

CONSUMER ADVERTISING & MARKETING STRATEGYSocial Media Platforms

Facebook Fans

1,170,110TwiTTer Followers

31,358YouTube

15 million+ views

Our Digital and Social Media Strategy is to:▪ Push the limits of digital media to communicate the Carl’s Jr. brand message and encourage interaction▪ Partner with leaders in the digital space to develop campaigns for Carl’s Jr. fans▪ Stay ahead of innovation in the digital space to interact with fans where they spend their time online

BRAND BOOK

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the folloWing brand book illuStrateShoW We CommuniCate brand StrategY

BRAND BOOK

feed Young, hungrYguYS What theY’rehungrY for.

Yhg’S=Young, hungrY guYS

our approaCh

our approaCh

BRAND BOOK

1. make people hungrY

2. reinforCe brand equitieS that Work

3. make WaveS in Culture

4. ConneCt With Yhg’S bY living our unique valueS

make people hungrY

BRAND BOOK

The way the food looks, sounds, is presented and is eaten is extremely important and ownable. Making people hungry is our goal.

That means our audience needs to hear every bite. See every burger up close and personal. Watch every drip. It’s what makes us different and we need to embrace, and evolve, this every chance we get.

brand equitieS

BRAND BOOK

Our men are men that women like to see and who other men respect. Guys who can actually eat a big, juicy burger, chicken sandwich or loaded biscuit. Guys who could never be in the competition’s ads.

The women we cast make you stop and rewind your DVR five times to watch them enjoy our products. Women who crave our food as much as we crave watching them indulge in it.

talent

brand equitieS

BRAND BOOK

The voice of our brand is distinctly ours, with an attitude to how he speaks that shows he is confident and a leader instead of a voice that could be on the next minivan commercial.

voiCeover talent

brand equitieS

BRAND BOOK

Show our food in the best possible light.

Show everything that goes into, and falls out of, our products in sharp focus with perfect imperfections that make our food look real yet heroic.

tv end treatment

make WaveS

BRAND BOOK

• keep people talking about the brand

• drive earned media that culturally amplifies our spend

• Whether it’s positive or negative talk, any talk is better than cultural silence

ConneCt With Yhg’S

BRAND BOOK

Society’s asking YHG’s to be more considerate and less instinctual — to continually deny their primal desires.

HEALTH EAT SMALLER, BETTER, LESS

HOME MAKE THE BREAD AND DINNER

WORK SHIFT FROM BRAWN TO BRAIN

SEXUALITYFROM BEEFY TO BOTOX

CULTURETHE WUSS, NERD AND WIMP ARE

THE NEW HEROES

our unique valueS

BRAND BOOK

IRREVERENTWe’re the only QSR brand with the balls to be different.

INSTINCTUALThe gut is our compass.

ALWAYS ALPHAWe lead with swagger and presence. Playing in the same sandbox as the competition is a map to mediocrity.

NO BULLSHITStraightforward, simple and unfiltered.

UNAPOLOGETIC100% conviction with zero hesitation.

PREMIUMIt’s not bragging if we know we’re the best.

our tagline

BRAND BOOK

Eat Like You Mean It...puts our food back at the center of our communications and most importantly, helps to make people hungry again. It is intended to shift people’s thinking from fast food as a “gut-fill” to fast food as great-tasting, enjoyable food, which plays to our strengths. We are challenging people to demand the best: the best beef, the best chicken, the best biscuits and the best milkshakes. We want them to start eating with pride again— in other words, eat like they mean it.

NEW MARKETS & EXPANSION STRATEGY

CKE is in the middle of a value-enhancing international expansion effort in which the company plans to double its international presence to more than 800 restaurants in the next five years. The company is partnering with top tier franchise prospects that have the financial, operational, and industry experience to take advantage of our world class franchise offering. The company is focusing on markets that are attractive from a consumer and macro-economic perspective as well as markets that have sizable or rapidly growing quick-service restaurant industry segments.

beCome part of our WorldClaSS franChiSe offering.

tipanova, russia monterrey, mexico Jakarta, indonesia

metro City, China

“Carl’s Jr. will be warmly welComed in the Caribbean and latin ameriCa...”

For further information please contact: Beth MansfieldCKE Restaurants, [email protected]

Neil AmerenoIMC Holdings [email protected]+55-11-3041-9503

PUBLIC RELATIONS ASSETSPress Release Samples

About Carl’s Jr.Carl’s Jr. is celebrating more than 70 years in the quick-service industry. What began as a lone hot dog cart in Los Angeles, Calif. in 1941, is today a wholly owned subsidiary of CKE Restaurants, Inc. of Carpinteria, Calif. As of the end of Q3 fiscal 2012, CKE, through its subsidiaries, had a total of 3,219 franchised, licensed or company-operated restaurants in 42 states and in 23 countries, including 1,292 Carl’s Jr. restaurants and 1,917 Hardee’s® restaurants. For more information on CKE Restaurants, visit www.ckr.com, or for brand information, visit www.carlsjr.com. Carl’s Jr. social media sites include www.facebook.com/carlsjr, www.twitter.com/carlsjr and www.youtube.com/carlsjr.

About IMC IMC is the leading multibrand casual and quick-service restaurant operator in Latin America, with more than 200 company-owned restaurants and 8,000 employees in the Caribbean, Mexico and Brazil. IMC has a strong presence in airports, motorways and shopping malls, and is well recognized for its quality food and service. IMC’s goal is to be the largest food-service company in Latin America, with plans for organic expansion and creative acquisitions in multiple markets. For more information on IMC visit our investor relations website www.internationalmealcompany.com/ir or for brand information visit www.internationalmealcompany.com.

CARPINTERIA, Calif. -February 13, 2012- CKE Restaurants, Inc. announced today that it has entered into a five-year development agreement with Airport Shoppes Corp., a subsidiary of International Meal Company (IMC), with plans to open approximately 50 Carl’s Jr.® restaurants in four new markets: Colombia, Dominican Republic, Panama and Puerto Rico.

IMC is a leading multi-brand casual and quick-service restaurant operator in Latin America with more than 200 company-owned restaurants and 8,000 employees in the Caribbean, Mexico and Brazil.

“Latin America and the Caribbean have a wealth of untapped market potential for a restaurant brand like Carl’s Jr. that offers best-in-class products, services and facilities,” said Ned Lyerly, executive vice president of global franchise development for CKE Restaurants. “With its collective knowledge of these markets, established presence and track record of successful growth, IMC is the perfect partner to bring the quality of the Carl’s Jr. brand to these regions.”

“Carl’s Jr. will be warmly welcomed in the Caribbean and Latin America,” said Francisco Javier Gavilán Martin, CEO of IMC. “The company’s heritage in premium-quality, great-tasting products and amenities such as all-you-can-drink beverages and partial table service make them impossible to resist.”

CKE Restaurants’ global network has expanded to 3,219 restaurants in 26 countries with annual sales of US $3.4 billion. CKE continues to place a major emphasis on expanding its international presence and now operates more than 420 franchise restaurants outside of the United States.

Expansion Plans Include Colombia, Dominican Republic, Panama and Puerto Rico

CARL’S JR. HEADS TO LATIN AMERICA AND CARIBBEAN WITH IMC DEAL

“new Zealand is a great market for Cke’s Continued international growth and a good fit for the Carl’s Jr. brand...”

ContactCKE Restaurants, Inc.Beth Mansfield, [email protected]


For more information on CKE Restaurants, visit www.ckr.com, or for brand information, visit www.carlsjr.com. Carl’s Jr. social media sites include www.facebook.com/carlsjr, www.twitter.com/carlsjr and www.youtube.com/carlsjr.

CKE Restaurants, Inc. today announced the opening of its first Carl’s Jr. restaurant in Auckland, New Zealand. This is the first of many Carl’s Jr. restaurants planned to open in New Zealand over the next five years. The restaurant is operated by Forsgren NZ Limited, a family business owned by Carl’s Jr. operator Barry Forsgren and his brother-in-law Michael Jones, former star of New Zealand’s national rugby team All Blacks.

“New Zealand is a great market for CKE’s continued international growth and a good fit for the Carl’s Jr. brand,” said Andrew F. Puzder, CEO of CKE Restaurants, Inc. “Forsgren NZ’s expertise in the market, understanding of customer satisfaction and commitment to premium quality in all aspects of the business should prove to be a successful combination in our newest market.”

“It is our great honor to introduce Carl’s Jr. into the New Zealand market and raise the standard of hamburger dining in the region by offering a restaurant-quality menu in a mature quick-service restaurant setting,” said Barry Forsgren, managing director of Forsgren NZ Limited. “We are confident that our delicious food and inviting environment will stand out among the competition and will win the hearts and taste buds of New Zealand consumers.”

“Carl’s Jr. has long been one of my favorite brands and I am sure it will be for many hungry New Zealanders who try it,” said Michael Jones, one of the most widely recognized sports icons in New Zealand and a shareholder in the family business of Forsgren NZ Limited. “We believe Carl’s Jr. will become the burger of choice for consumers looking for high-quality food in an up-market environment at quick-service prices.”

CKE Restaurants has strategic development plans to double its international presence to more than 700 restaurants within the next five years. Currently international units comprise approximately 12% of the CKE system with plans to grow to 20% in the next five years.

About Carl’s Jr.Carl’s Jr. is celebrating more than 70 years in the quick-service industry. What began as a lone hot dog cart in Los Angeles, Calif. in 1941, is today a wholly owned subsidiary of CKE Restaurants, Inc. of Carpinteria, Calif. As of the end of Q3 fiscal 2012, CKE, through its subsidiaries, had a total of 3,219 franchised, licensed or company-operated restaurants in 42 states and in 23 countries, including 1,292 Carl’s Jr. restaurants and 1,917 Hardee’s® restaurants.

Happy Star Welcomes All Blacks Rugby Great Michael Jones to the Franchise Family

CARL’S JR. OPENS FIRST RESTAURANT INAUCKLAND, NEW ZEALAND Monday, July 25, 2011 1:51 pm EDT

“restaurant brands new Zealand understand the value of building strong brands, and have a traCk reCord to prove it.”



“We’re excited to build on the success we have already established in the market with our first two Carl’s Jr. restaurants,” said Ned Lyerly, executive vice president of CKE’s international group. ”We’ve received terrific response from satisfied guests in Auckland and look forward to bringing Carl’s Jr. fare to guests across New Zealand.”

CKE’s restaurant network has expanded to 3,219 restaurants with annual sales of US$ 3.4 billion. CKE continues to place a major emphasis on expanding its international operations, with more than 400 restaurants in Mexico, the Middle East, Asia, Russia and Latin America.


About Restaurant Brands Restaurant Brands New Zealand Limited operates the New Zealand outlets of KFC, Pizza Hut and Starbucks Coffee. These brands - three of the world’s most famous - are distinguished for their product, look, style and ambience, service and for the total experience they deliver to their customers in New Zealand and around the world.

CARPINTERIA, Calif. -December 14, 2011- CKE Restaurants announced today a partnership with Restaurant Brands New Zealand Limited to build and operate Carl’s Jr. restaurants in New Zealand, adding to Restaurant Brands’ current stable of KFC, Pizza Hut and Starbucks Coffee businesses.

Under the terms of the development agreement with CKE, Restaurant Brands has the exclusive development rights to build restaurants in New Zealand, complementing the existing franchisee Forsgren NZ Limited’s development rights to build a limited number of restaurants in Auckland. Restaurant Brands is familiar with these shared arrangements working with independent franchisees in its other brands.

“Achieving scale and growth within a country is a key to success, so we are very pleased to partner with experienced operators like Restaurant Brands,” said Andy Puzder, CEO of CKE Restaurants. “They understand the value of building strong brands, and have a track record to prove it.”

Russel Creedy, CEO of Restaurant Brands, knows that New Zealand’s discerning consumers have a huge appetite for the best-in-class, premium-quality burgers from Carl’s Jr., adding, “The made-fresh-to-order products, partial table service, all-you-can-drink beverages and the best quality product in our segment are unparalleled in the quick-service category.”

Restaurant Brands plans to open its first Carl’s Jr. restaurant by mid-year 2012 with additional restaurant openings targeted by the end of their next financial year.

CKE ANNOUNCES ADDITIONAL EXPANSION IN NEW ZEALAND WITH RESTAURANT BRANDS AGREEMENT

“we are Confident that the strength of our brand Combined with Jove’s management expertise and passion for our brand will seCure a bright future for Carl’s Jr. in the Canadian market.”




CKE Restaurants, Inc. announced today that Jove Franchise Development Corporation (“Jove”) has opened the first Carl’s Jr. restaurant in Canada. This restaurant is located in Kelowna, British Columbia, and is the first of five Carl’s Jr. restaurants Jove plans to open and operate in Canada. CKE plans to open additional Carl’s Jr. restaurants as part of a larger expansion across Canada in the coming years.

CKE’s entry into Canada is part of a strategic plan to accelerate franchise development in international markets and to double CKE’s international presence to over 700 restaurants within the next five years. CKE currently has active franchise development agreements in Vancouver, British Columbia and is actively seeking qualified franchise candidates throughout Canada.

”We are very pleased to welcome Jove Franchise Development Corporation to the Carl’s Jr. franchise family. With our longstanding history of successfully operating the Carl’s Jr. brand in the Western United States, it was a natural progression to open the brand in Western Canada,” said Andrew F. Puzder, CEO of CKE Restaurants, Inc. “We are confident that the strength of our brand combined with Jove’s management expertise and passion for our brand will secure a bright future for Carl’s Jr. in the Canadian market.”

“We are very excited to launch Carl’s Jr. in Kelowna, Canada with our great partner CKE Restaurants. We are determined to make Carl’s Jr. the destination of choice for consumers seeking premium charbroiled hamburgers, premium facilities and exceptional service,” said John Dowling, President of Jove Franchise Development Corporation.

Currently, CKE franchises 374 international restaurants, or approximately 12% of its total restaurants, between both its Carl’s Jr. and Hardee’s brands.

British Columbia Location Feeds Canada’s Need for Premium-Quality Burgers

CARL’S JR. OPENS FIRSTRESTAURANT IN CANADA

Wednesday, June 22, 2011 8:11 pm EDT

“Carl’s Jr. offers a premium positioning and best-in-Class produCts, serviCes and faCilities whiCh were very appealing to us. we know the brand will resonate with bahamians, who are highly enthusiastiC Qsr Consumers...”


Kathleen [email protected]



About AML Foods Limited AML Foods Limited was incorporated in 1989 in The Bahamas and is listed on the Bahamas International Securities Exchange. The Company and its subsidiaries are primarily engaged in the operations of retail and club stores offering dry and perishable food items and other consumer products, and the operation of a food franchise business. AML Foods Limited Food Distribution includes its retail division - Solomon’s SuperCenter Nassau, Solomon’s Freeport and Solomon’s Fresh Market – and its club division - Cost Right Nassau and Cost Right Freeport; the Company’s Franchise Division consists of eleven Domino’s Pizza locations in Nassau and Freeport. The registered office of the Company is at One Millars Court, off Shirley Street, Nassau, New Providence, Bahamas and the corporate office is at Town Centre Mall, Upper Level, Blue Hill Road, Nassau, New Providence, Bahamas, Tel: 242.677.7200.

CARPINTERIA, Calif. -January 9, 2012- CKE Restaurants, Inc. announced today that it has entered into a definitive development agreement with AML Foods Limited to build Carl’s Jr.® restaurants in the Bahamas over the next five years. The first restaurant is scheduled to open later this year. AML is a well-recognized and established Bahamian company with vast experience in food services, retail and club store operations.

“The Bahamas is an attractive quick service restaurant market and AML’s strong track record in consumer retailing and the food services industry makes them an ideal partner for us,” said Ned Lyerly, Executive Vice President of Global Franchise Development for CKE Restaurants. “We share their core values of exceeding consumer expectations for quality, value and service and know that the Carl’s Jr. brand will be well received in the Bahamas. Consumers all over the globe have a healthy appetite for our great-tasting premium products.”

“Carl’s Jr. offers a premium positioning and best-in-class products, services and facilities which were very appealing to us. We know the brand will resonate with Bahamians, who are highly enthusiastic QSR consumers,” said Gavin Watchorn, President and CEO of AML Foods. “We look forward to working closely with the CKE team to introduce their innovative product line and unique marketing to the Bahamas.”

CKE’s restaurant network has expanded to 3,219 restaurants in 25 countries with annual sales of US$ 3.4 billion. CKE continues to place a major emphasis on expanding its international presence and now operates more than 419 franchise restaurants outside of the United States.

CKE RESTAURANTS, INC. PARTNERS WITH AML FOODS LIMITED TO BRING CARL’S JR. TO THE BAHAMAS

CKE RESTAURANTS, INC. CELEBRATES OPENING OF FIRST CARL’S JR. IN PANAMA CITY, PANAMA

Monday, April 25, 2011 12:42 pm EDT

“the opening in panama is also a milestone, marking the 20th Country in whiCh we operate.”



CKE Restaurants, Inc.CKE Restaurants, Inc. is a privately held company headquartered in Carpinteria, Calif. As of the end of Q3 fiscal 2012, CKE, through its subsidiaries, had a total of 3,219 franchised, licensed or company-operated restaurants in 42 states and in 23 countries, including 1,292 Carl’s Jr. restaurants and 1,917 Hardee’s® restaurants. For more information about CKE Restaurants, please visit www.ckr.com.


About International Meal Company Holdings, S.A.International Meal Company Holdings, S.A. (IMC) is the largest retail food concessionaire in Latin America. It operates over 200 casual dining and fast food restaurants in Brazil, México, Puerto Rico, Dominican Republic and Panamá. The Company was founded in 2006 and recently made an IPO in the Brazil stock market. It operates locations in highway plazas, airports and shopping centers, and employs over 8,000 people in the countries where it does business. For more information, visit www.internationalmealcompany.com.

CKE Restaurants, Inc. today announced the opening of the first Carl’s Jr. restaurant in Panama, located at the Tocumen Panama International Airport in Panama City. The restaurant is operated by International Meal Company Caribbean and Central America, a wholly owned subsidiary of International Meal Corporation S.A., the largest retail food concessionaire and multi-brand casual dining chain in Brazil with operations in Mexico, Puerto Rico, Dominican Republic, and Panama.

With the opening in Panama, CKE now licenses Carl’s Jr. and Hardee’s restaurants in 20 countries. “We are very excited to have International Meal Company Caribbean and Central America as a part of the CKE team. Latin America is a critical component of our international expansion goals and the premium hamburgers offered at Carl’s Jr. will be a perfect fit in these markets,” said Andrew F. Puzder, CEO of CKE Restaurants. “We currently have a very strongpresence in Mexico and are well positioned for further expansion in Latin America.”

“The opening in Panama is also a milestone, marking the 20th country in which we operate,” added Puzder. “Our founder, Carl Karcher, started with one hot dog cart on a street corner in Los Angeles. Now, 70 years later, we’re operating restaurants in 20 countries. That sort of success is a testament to his legacy.”

“It is a great honor to bring Carl’s Jr. to the Panama market,” added Jose Algarin, CEO of International Meal Company Caribbean and Central America. “The premium products at Carl’s Jr. and their excellent service standards will deliver an ultimate dining experience to traveling consumers at the Tocumen Airport.”

Currently, CKE franchises 365 international restaurants between both its Carl’s Jr. and Hardee’s brands. In addition to Panama City, Carl’s Jr. restaurants operate at the LA/Ontario International Airport in California, and the following airports in Mexico: General Mariano Escobedo International Airport, Monterrey; General Abelardo L. Rodríguez International Airport, Tijuana; Benito Juárez International Airport, Mexico City; Gustavo Diaz Ordaz International Airport, Puerto Vallarta; General Rafael Buelna International Airport, Mazatlan. CKE will open additional restaurants at John Wayne Airport in Orange County, Calif., and Los Angeles International Airport later this year. CKE continues to explore expansion opportunities in captured-audience locations, such as airports, as it expands to meet its strategic development plan to double its international presence within the next five years.

Panama Marks 20th Country for CKE’s International Expansion

“we have aggressive growth plans for turkey and hope to make Carl’s Jr. the destination of ChoiCe for turkish Consumers.”




About FET Restoran Isletmeleri A.S.FET Resotran Isletmeleri, A.S. is a food service company with the development rights to open 25 Carl’s Jr. restaurants in Turkey over the next six years.

Andrew F. Puzder, CEO of CKE Restaurants, Inc., today announced the opening of the first Carl’s Jr. restaurant in Istanbul, Turkey. The restaurant, located in the popular Cevahir Shopping Mall in central Istanbul, marks the first of at least 25 Carl’s Jr. locations to be opened in Turkey over the next six years. The restaurants will be operated by FET Restoran Isletmeleri A.S.

The entry of Carl’s Jr. into Turkey is part of a strategic plan by CKE Restaurants to accelerate franchise development in international markets and grow the system as a whole. The 25 restaurant development deal is part of a greater development plan that CKE has for the region.

”We are very pleased to welcome FET Restoran Isletmeleri A.S., as a member of the Carl’s Jr. franchise family. The strength of our brand matched with the strong management depth and expertise of FET Restoran Isletmeleri A.S. in the QSR sector will secure a bright future for Carl’s Jr. in the Turkish market,” said Puzder. “We believe the Turkish market has tremendous potential for our brand given the strength of its economy, the youthful population base and an appreciation for premium-quality burgers. It is also a gateway for European expansion.”

“We are very excited to launch Carl’s Jr. in Turkey with our great partner CKE Restaurants. We are determined to make Carl’s Jr. the leading QSR brand in Turkey by providing premium, high-quality menu items, premium facilities, and exceptional customer service,” said Mr. Nurhan Azizoglu, General Manager of FET Restoran Isletmeleri A.S. “We have aggressive growth plans for Turkey and hope to make Carl’s Jr. the destination of choice for Turkish consumers.”

Currently, CKE franchises 363 international restaurants between both its Carl’s Jr. and Hardee’s brands. The companyhas strategic development plans to double its International presence within the next five years.

CARL’S JR. OPENS FIRST RESTAURANTIN ISTANBUL, TURKEY

Tuesday, April 12, 2011 12:45 pm EDT

“we are pleased to announCe the opening of our first restaurant in China and the initiation of our franChise relationship with star food f&b management Company ltd.”



Restaurants and the BreadTalk Group to roll out Carl’s Jr. as the leading premium hamburger brand in the territories of Beijing and Shanghai. Our very successful launch of the Carl’s Jr. brand in Singapore and Malaysia over the past three years has proven theattractiveness of the brand’s product offering and premium brand positioning to consumers between the ages of 18 and 35years in these rising Asian countries.”


About BreadTalk Group LimitedFounded as an F&B operator in Singapore in 2000 and listed on the SGX in 2003, BreadTalk has rapidly expanded to become a distinctive household brand owner that has established its mark on the world stage with its bakery, restaurant and food atrium footprints. Its brand portfolio comprises BreadTalk, Toast Box, Food Republic, Din Tai Fung, Carl’s Jr. and Ramen Play. The Group has a network of owned bakery outlets in Singapore, PRC, Malaysia, Hong Kong and Thailand as well as franchised bakery outlets across Asia and the Middle East. It also owns and operates the world-renowned Din Tai Fung restaurants in Singapore, as well as award-winning Food Republic food atria in Singapore, PRC, Hong Kong and Malaysia.

Aspac F&B International Pte. Ltd.Aspac F&B International Pte. Ltd. is a subsidiary of Fong Tat Group Pte. Ltd. The Fong Tat group, headquartered in Singapore, is a diversified group with core interests in auto parts distribution, property development and food and beverage ventures in the region. It currently holds the Master License rights to develop Carl’s Jr. restaurants in the territories of Singapore and Malaysia via Aspac F&B Pte. Ltd.

CKE Restaurants, Inc. (NYSE:CKR) today announced the opening of its first Carl’s Jr. restaurant in Shanghai, China. This marks the first of more than 100 Carl’s Jr. units planned in the municipalities of Beijing, Shanghai and Tianjin, and the provinces of Zhejiang and Jiangsu over the next eight years. In China, Carl’s Jr. is operated by Star Food F&B Management Co. Ltd., a joint venture between SGX-listed BreadTalk Group Limited, a leading lifestyle food and beveragegroup, and Aspac F&B International Pte Ltd, the current Carl’s Jr. franchisee in Singapore and Malaysia.

CKE Restaurants’ entry into the People’s Republic of China is part of a strategic plan to accelerate franchise development in international markets and grow the system as a whole. The new restaurant opening in Shanghai is part of the first phase in the company’s expansion efforts in China where it sees potential for more than 1,000 restaurants over time. Currently, CKE licenses 332 international restaurants between both its Carl’s Jr. and Hardee’s brands, and plans to double its international presence to more than 665 restaurants within the next five years.

“We are pleased to announce the opening of our first restaurant in China and the initiation of our franchise relationship with Star Food F&B Management Company Ltd.,” said E. Michael Murphy, president of CKE Restaurants, Inc., who attended the opening. “This is a very exciting development for our company since China represents a tremendous growth opportunity. Consumers in China have yet to experience the kind of premium-quality burgers that Carl’s Jr. has to offer, and our strong success in other Asian countries proves that the market is ready for them. The strength of our brand matched with Aspac’s operating experience with Carl’s Jr. in Singapore and Malaysia, along with the BreadTalk Group’s local market knowledgegives us confidence that we have a bright future in the market.”

According to Mr. George Quek, Chairman of BreadTalk Group Limited, “The average consumer in China’s first-tier cities, having been exposed to a varied offering of Western fast food, is now primed for more discerning menu items such as premium burgers. In this regard, BreadTalk Group is pleased to partner with CKE Restaurants and Aspac F&B in introducing a premium quality U.S. hamburger chain, Carl’s Jr., into Beijing and Shanghai. We are confident that the Carl’s Jr. brand will find ready acceptance in the market.”

Mason Tan, CEO of Star Food F&B, added, “In the last five years, we have seen a meteoric rise in the demand for overseas premier brands due to irreversible rising consumerism and economic growth. After studying the market, conducting our due diligence and finding the right partner, we are very excited to join with CKE

CKE Restaurants on Pace to Double International Presence in Next Five Years

CARL’S JR. OPENS FIRST RESTAURANTIN SHANGHAI, CHINA

Thursday, September 3, 2009 8:13 am EDT

“we are very exCited to launCh Carl’s Jr. in vietnam with our great partner Cke restaurants.”




About Mesa Group Inc.MESA was founded in 1991 as a distribution company in Vietnam, and has since expanded into food and beverage, media, and real estate development. MESA has over 1,500 employees with offices throughout Vietnam, and is ranked in the top 100 private and public companies. MESA has the largest distribution infrastructure and operations in the country, ahigh growth food and beverage business, a well-known and high quality media operation, and a large and attractive real estate development portfolio. For more information about MESA, please visit www.mesa.vn.

CKE Restaurants, Inc. (NYSE: CKR) opened its first Carl’s Jr. restaurant in Ho Chi Minh City, Vietnam this week. This marks the first of at least 25 Carl’s Jr. units to be opened in Vietnam over the next six years and is the first major Western quick-service hamburger chain to open in the market. The restaurants in Vietnam will be operated by Mesa Asia Pacific Trading Services Company Limited, whose parent is a successful holding company specializing in consumer goods distribution, restaurant operations, media and real estate development.

The first of 25 Carl’s Jr. restaurants planned for Vietnam opened this week in Ho Chi Minh City, Vietnam.

CKE’s entry into the Vietnam market is part of a strategic plan to accelerate franchise development in international markets and grow our system as a whole. The 25 restaurant development deal is part of a greater development plan that CKE Restaurants has for Asia. In addition to existing operations in China, Singapore, Malaysia, American Samoa and Vietnam, CKE plans to enter Indonesia later this year after recently signing a commitment agreement with PT Fortune Foods Limited to open 25 Carl’s Jr. restaurants in Jakarta, Indonesia. CKE continues to expand its presence in the region and is actively seeking new franchisees.

”We are very pleased to welcome Mesa Group Inc. as a part of the CKE team. The strength of our brand matched with Mesa’s expertise and knowledge of the Vietnamese market gives us confidence that we will have a bright future in the market,” said Andrew F. Puzder, CEO of CKE Restaurants, Inc. “The growth in the Vietnamese consumer market is truly remarkable and we wanted to take this opportunity along with the Mesa Group to employee a ‘first-mover’ strategy in our segment. In this regard, we are happy to introduce real, American-style charbroiled burgers to the market.”

“We are very excited to launch Carl’s Jr. in Vietnam with our great partner CKE Restaurants. We are determined to make Carl’s Jr. the leading QSR brand in Vietnam by providing premium, high-quality menu items, premium facilities, and exceptional customer service,” said Ms. Luu Tuyet Mai, CEO of Mesa Group. “We have aggressive growth plans for Vietnam, and plan to bring Carl’s Jr. to major cities over the next few years. We hope to make Carl’s Jr. the destination ofchoice for hungry Vietnamese consumers.”

Currently, CKE franchises 342 international restaurants between both its Carl’s Jr. and Hardee’s brands. The company has strategic development plans to double its International presence within the next five years.

CARL’S JR. OPENS FIRST RESTAURANT INHO CHI MINH CITY, VIETNAM

Tuesday, June 1, 2010 8:11 am EDT

PUBLIC RELATIONS ASSETSPR Assets & Franchise Information Links

GLOBAL PR ASSETSwww.ckefranchise.com/assetsThis link includes TV advertising photos, international restaurant exterior and interior photos and logo images for Carl’s Jr. and Green Burrito.

CKE RESTAURANTS CORPORATE WEBSITEwww.ckerestaurants.comThis link includes corporate information regarding CKE Restaurants, Inc., the Carl’s Jr. and Green Burrito brands, investor tools and a Career section for discovering employment opportunities at CKE. Look for the archive of recent press releases in the Pressroom section.

CARL’S JR. CONSUMER WEBSITEwww.carlsjr.comThis link includes consumer information regarding the Carl’s Jr. and Green Burrito retail brands. The site contains Menu & Nutrition info, a Carl’s Jr. Locator, video content, games and coupons.

CARL’S JR. FRANCHISE DEVELOPMENT SITEwww.ckefranchise.com/carlsjr This link includes information regarding the Carl’s Jr. franchise opportunity. The site contains everything a prospective franchisee would need to know regarding financial requirements, fees, development area guidelines and real estate considerations. There’s even a pre-qualification page for potential franchisees.

CARL’S JR. SOCIAL MEDIAFacebookwww.facebook.com/carlsjr

Twitterwww.twitter.com/carlsjr

YouTubewww.youtube.com/carlsjr

LEADERSHIP & CONTACTS

NED LYERLY, CFEEVP International314.259.6413 [email protected]

MIKE WOIDASVP International314.259.6343 [email protected]

ANDREW F. PUZDER,CHIEF EXECUTIVE OFFICER - CKE Restaurants, Inc.

Andrew F. Puzder is CEO of CKE Restaurants, Inc. He earned a Juris Doctorate in 1978 from Washington University School of Law in St. Louis.

While practicing law in St. Louis, Puzder met Carl Karcher, the founder of Carl’s Jr., who asked Puzder to move to California as his personal attorney. In 1997, Puzder was named Executive VP and General Counsel for CKE and has served as President and CEO of CKE since September 2000.

He is a member of the California, Nevada and Missouri bar associations.

E. MICHAEL MURPHY,PRESIDENT AND CHIEF LEGAL OFFICER

E. Michael Murphy was appointed President and Chief Legal Officer of CKE Restaurants, Inc. in January 2009. He previously served as Chief Administrative Officer from 2006; and was named executive vice president, general counsel and Secretary of the Company in July 2000. He still serves as Secretary of the Company.

In his current position, Murphy leads the legal, human resources, payroll and information technology departments, as well as oversees all franchising and international endeavors for both the Carl’s Jr. and Hardee’s brands.

NED LYERLY,EVP International

Ned Lyerly was named Executive Vice Presidentof International in June, 2012. Ned, whopreviously served CKE in the capacity of EVP ofGlobal Franchise Development, is responsiblefor expanding the company’s internationalpresence, which has grown to more than 15% of the company’s system wide unit count. With a presence in 28 international markets, international is particularly important as thecompany accelerates franchise growth in Mexico,The Middle East, Russia, China, Asia, Canada, Central and South America.

Ned is a 28-year industry veteran who has served in a number of capacities including finance, franchise operations, and franchise development.

our Winning team

®

CATHY KELLNER-DIAZVP International [email protected]

CHRIS CORTEZSprokkit Agency - Account Director213.626.2076 x152 [email protected]

international media kit · from Scratch Biscuits™ and the Loaded Breakfast Burrito. Carl’s Jr....

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