Neat-o-Burrito Final Presentation
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Transcript of Neat-o-Burrito Final Presentation
NUTENSILSGet the most out of your meal
© 2015 Nutensils All rights reserved.
TeamTyler Cohen
Ciara Ripperger
Hana Yagi
Kevin Stanley
Burrito BenefactorBusiness Strategy & Information Systems Executive
Burrito BeginnerFood & Beverage Industry Professional
Burrito BelieverArts & Design Director
Burrito BuilderMechanical Engineering and Prototyping Leader
© 2015 Nutensils All rights reserved.
Idea Validation (n=94) eat burritos on-the-go
Consumers Surveyed
would to eat burritos on-the-go if it were easier84
10
select their favorite burrito chain due to food quality Burrito
Professionals Interviewed
Easy to AssembleTransportable burrito doesn’t
exist yet
Cheap
12%
70%
80%
© 2015 Nutensils All rights reserved.
Market Size
4002854,00
0
Local Restaurants
in Boston area
Restaurants & Chains
in New England
Restaurants & Chains
in the Nation
© 2015 Nutensils All rights reserved.
Industry and Competitive Analysis
$0.22
$0.04
$0.05
Cleaner Eating
Eat On-The-Go
$0.24
© 2015 NUtensils All rights reserved.
13 ⅛’
15 ¾’
10 ⅛’
2 ½’
3’
Laser Cutter CAD
© 2015 NUtensils All rights reserved.
Neat-o-ptions
Buy Neat-o from NUtensils
Charge customer $0.25
72%
Consumers Surveyedwould pay $0.25, or more, at
checkout for this solution.
Profitable Design Advertisements
Cost subsidizedby third party marketer
Neat-o becomes profit center for restaurant
Offer Neat-o for free alongside every burrito
© 2015 NUtensils All rights reserved.
Bill of Material:
$0.10Ex Factory:
$0.18Landed Cost:
$0.20
OEM
Manufacturing and Distribution
Burrito Restaurants
Alternative Mfgs.
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$614,000$1.8 million
Breakeven Point
300 Qdoba Locations
15
1 2 3 4 5
40 69 104 155
Growth in Restaurants per Year
Financial Projections
Boloco as a ClientLocal Burrito Chains
Expand into East Coast
© 2015 NUtensils All rights reserved.
• New opportunities with Marketing, Branding and Differentiation.
Clean Convenient Transportable
● Neat-O-Burrito fixes a problem that all burrito lovers face.
● Sustainable and exciting growth potential.
© 2015 NUtensils All rights reserved.
That’s a wrap!
Any Questions?
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AppendixDesignsManufacturingSurvey ResultsMarket and Industry InformationFinancialsTeam & Resources
© 2015 NUtensils All rights reserved.
Designs
© 2015 NUtensils All rights reserved.
Neat-o-Burrito: Initial SketchesCreative Design
Customizable Design
© 2015 NUtensils All rights reserved.
Design Board
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Neat-o-Burrito: Ver. Octopus
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Neat-o-Burrito: Ver. Bag
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Neat-o-Burrito: Ver. Square
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Burrito Measurements & Ergonomics
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Advertisement Design Examples
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Manufacturing
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Manufacturing Process (Tooling)
Cardboard Folding Apparatus 1.
2.
© 2015 NUtensils All rights reserved.
Manufacturing and Costs
$0.10 per unit
Bill of MaterialsFDA PaperFDA Printing InkFDA Paper GluePackagingTotal BOM
~$0.05~$0.01~$0.02
Ex-Factory CostsFactory LaborFactory OverheadFactory ProfitTotal Ex-Factory Cost
Costs~$0.04~$0.04~$0.01~$0.01
Landed CostShippingTotal Landed Cost
~$0.02
$0.18 per unit
$0.20 per unit
© 2015 NUtensils All rights reserved.
Order RequirementsAd Design: Primary Color SchemeAd File Ratio: 2x3Ad Image File: PNG, TIF, JPGMinimum Order Unit: 20,000 units (2 weeks worth)Order Lead Time: 3-5 weeks
© 2015 NUtensils All rights reserved.
Material Comparison
Paper Type Thickness Foldability Printability Cost
Bristol Varies from thin to medium thick
Average Very Good Good
Papeterie Medium Thick Good Good Poor
Index Thick Poor Good Very Good
© 2015 NUtensils All rights reserved.
Survey Results
© 2015 Nutensils All rights reserved.
Demographics
© 2015 Nutensils All rights reserved.
Burritos
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Restaurants
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Cleanliness
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Transport
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Interest
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Interest
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Market and Industry Information
© 2015 NUtensils All rights reserved.
Industry Research - Key Factors
Restaurant Industry
Chains invest to improve pick-up access, packaging, and menu development to increase sales.
Brand building drives customer loyalty.
Packaging Industry
Packaging is undifferentiated but bespoke designs cater to customers with unique interests.
Differentiation exists in terms of packaging material and end market.
(MarketLine and NetAdvantage Reports on the Fast Food and Packaging Industries)
© 2015 NUtensils All rights reserved.
TAM in Boston-Solicitation ListBoston-area IndependentsAnna’s Taqueria (6)Baja Betty’sBeantown BurritoBoca Grande Restaurant (3)Burrito ElitoBurritos Pizzeria (3)El Pelon Taqueria (2)El TriunfoFelipe’s TaqueriaHerreras Mexican GrillHot Harry’s Fresh BurritosLogan Currito (2)Los Amigos (2)Mexicali Burrito CoPurple CactusViva Burrito
BolocoAtlantic WharfBerklee College of MusicBoston CommonCatering HeadquartersChildren’s Hospital Cleveland CircleCongress StreetCopley SquareFederal StreetHarvard SquareNortheastern University
ChipotleAlewife Brook ParkwayArsenal StreetBeacon StreetBoylston StreetBrattle SquareBrookline AveCambridge CenterCambridgeside PlaceCommonwealth AveElm StreetFellswayMassachusetts AveSummer StreetWashington Street
QdobaCambridgeCausewayCommonwealth 2FellswayHuntington
© 2015 NUtensils All rights reserved.
Financials
© 2015 NUtensils All rights reserved.
● Neat-O-Burrito fixes a problem that all burrito lovers face
● Our versatile design offers marketing opportunities to burrito chains
● We are priced with the currently existing solution, yet we offer more.
● Most customers are willing to pay over $0.25 extra for this solution!
● Our high margin of safety offers what other startups cannot: ○ Investor peace of
mind.
Why Invest in Nutensils?
Seeking a $35,000 investment to fully launch
Neat-O-BurritoThis capital will be paid back to the investor, + interest, by Q1
of Year 3!
© 2015 NUtensils All rights reserved.
Financial Model
Increased Salary and other fixed cost over the years due to expansion and growth.
© 2015 NUtensils All rights reserved.
Statement of Cashflows
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Team & Resources
© 2015 NUtensils All rights reserved.
The Supporting TeamDesignersAlison Healy - Branding & PackagingEli Littlefield - Graphic Design & BrandingMolly O’Neill - Graphic Design AdvisorShahad Qari - Graphic Design & BrandingJill Rosenberg - Graphic Design & BrandingTeresa Sweeney - Packaging & Graphic DesignSamuel Zamkow - Industrial Design
Legal AdvisementBatool BankerLauren Maloney
© 2015 NUtensils All rights reserved.
Resource Requirements
• Sales Team• Main Office• Broadline Distribution for Scale• Supporting Design Team• Legal Advisement