Neat-o-Burrito Final Presentation

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NUTENSILS Get the most out of your meal

Transcript of Neat-o-Burrito Final Presentation

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NUTENSILSGet the most out of your meal

Ciara Ripperger
so i kinda mushed this slide and the previous one with old info and cleaned up the previous slide... so now it incorporates our new ideas and can be explained pretty clearly keeping info about what prices are and for who pretty clear because i noticed that was one thing steve and other people in our class were confused about with several of the presentations
Ciara Ripperger
and we won't have so many confusing animations either
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TeamTyler Cohen

Ciara Ripperger

Hana Yagi

Kevin Stanley

Burrito BenefactorBusiness Strategy & Information Systems Executive

Burrito BeginnerFood & Beverage Industry Professional

Burrito BelieverArts & Design Director

Burrito BuilderMechanical Engineering and Prototyping Leader

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Idea Validation (n=94) eat burritos on-the-go

Consumers Surveyed

would to eat burritos on-the-go if it were easier84

10

select their favorite burrito chain due to food quality Burrito

Professionals Interviewed

Easy to AssembleTransportable burrito doesn’t

exist yet

Cheap

12%

70%

80%

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Market Size

4002854,00

0

Local Restaurants

in Boston area

Restaurants & Chains

in New England

Restaurants & Chains

in the Nation

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Industry and Competitive Analysis

$0.22

$0.04

$0.05

Cleaner Eating

Eat On-The-Go

$0.24

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13 ⅛’

15 ¾’

10 ⅛’

2 ½’

3’

Laser Cutter CAD

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Neat-o-ptions

Buy Neat-o from NUtensils

Charge customer $0.25

72%

Consumers Surveyedwould pay $0.25, or more, at

checkout for this solution.

Profitable Design Advertisements

Cost subsidizedby third party marketer

Neat-o becomes profit center for restaurant

Offer Neat-o for free alongside every burrito

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Bill of Material:

$0.10Ex Factory:

$0.18Landed Cost:

$0.20

OEM

Manufacturing and Distribution

Burrito Restaurants

Alternative Mfgs.

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$614,000$1.8 million

Breakeven Point

300 Qdoba Locations

15

1 2 3 4 5

40 69 104 155

Growth in Restaurants per Year

Financial Projections

Boloco as a ClientLocal Burrito Chains

Expand into East Coast

Hana Yagi
too many colours here i think
Hana Yagi
It would look better if the graph is at the top, but if this is the way the presentation flows then its ok.
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• New opportunities with Marketing, Branding and Differentiation.

Clean Convenient Transportable

● Neat-O-Burrito fixes a problem that all burrito lovers face.

● Sustainable and exciting growth potential.

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That’s a wrap!

Any Questions?

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AppendixDesignsManufacturingSurvey ResultsMarket and Industry InformationFinancialsTeam & Resources

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Designs

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Neat-o-Burrito: Initial SketchesCreative Design

Customizable Design

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Design Board

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Neat-o-Burrito: Ver. Octopus

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Neat-o-Burrito: Ver. Bag

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Neat-o-Burrito: Ver. Square

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Burrito Measurements & Ergonomics

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Advertisement Design Examples

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Manufacturing

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Manufacturing Process (Tooling)

Cardboard Folding Apparatus 1.

2.

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Manufacturing and Costs

$0.10 per unit

Bill of MaterialsFDA PaperFDA Printing InkFDA Paper GluePackagingTotal BOM

~$0.05~$0.01~$0.02

Ex-Factory CostsFactory LaborFactory OverheadFactory ProfitTotal Ex-Factory Cost

Costs~$0.04~$0.04~$0.01~$0.01

Landed CostShippingTotal Landed Cost

~$0.02

$0.18 per unit

$0.20 per unit

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Order RequirementsAd Design: Primary Color SchemeAd File Ratio: 2x3Ad Image File: PNG, TIF, JPGMinimum Order Unit: 20,000 units (2 weeks worth)Order Lead Time: 3-5 weeks

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Material Comparison

Paper Type Thickness Foldability Printability Cost

Bristol Varies from thin to medium thick

Average Very Good Good

Papeterie Medium Thick Good Good Poor

Index Thick Poor Good Very Good

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Survey Results

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Demographics

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Burritos

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Restaurants

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Cleanliness

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Transport

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Interest

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Interest

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Market and Industry Information

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Industry Research - Key Factors

Restaurant Industry

Chains invest to improve pick-up access, packaging, and menu development to increase sales.

Brand building drives customer loyalty.

Packaging Industry

Packaging is undifferentiated but bespoke designs cater to customers with unique interests.

Differentiation exists in terms of packaging material and end market.

(MarketLine and NetAdvantage Reports on the Fast Food and Packaging Industries)

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TAM in Boston-Solicitation ListBoston-area IndependentsAnna’s Taqueria (6)Baja Betty’sBeantown BurritoBoca Grande Restaurant (3)Burrito ElitoBurritos Pizzeria (3)El Pelon Taqueria (2)El TriunfoFelipe’s TaqueriaHerreras Mexican GrillHot Harry’s Fresh BurritosLogan Currito (2)Los Amigos (2)Mexicali Burrito CoPurple CactusViva Burrito

BolocoAtlantic WharfBerklee College of MusicBoston CommonCatering HeadquartersChildren’s Hospital Cleveland CircleCongress StreetCopley SquareFederal StreetHarvard SquareNortheastern University

ChipotleAlewife Brook ParkwayArsenal StreetBeacon StreetBoylston StreetBrattle SquareBrookline AveCambridge CenterCambridgeside PlaceCommonwealth AveElm StreetFellswayMassachusetts AveSummer StreetWashington Street

QdobaCambridgeCausewayCommonwealth 2FellswayHuntington

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Financials

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● Neat-O-Burrito fixes a problem that all burrito lovers face

● Our versatile design offers marketing opportunities to burrito chains

● We are priced with the currently existing solution, yet we offer more.

● Most customers are willing to pay over $0.25 extra for this solution!

● Our high margin of safety offers what other startups cannot: ○ Investor peace of

mind.

Why Invest in Nutensils?

Seeking a $35,000 investment to fully launch

Neat-O-BurritoThis capital will be paid back to the investor, + interest, by Q1

of Year 3!

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Financial Model

Increased Salary and other fixed cost over the years due to expansion and growth.

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Statement of Cashflows

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Team & Resources

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The Supporting TeamDesignersAlison Healy - Branding & PackagingEli Littlefield - Graphic Design & BrandingMolly O’Neill - Graphic Design AdvisorShahad Qari - Graphic Design & BrandingJill Rosenberg - Graphic Design & BrandingTeresa Sweeney - Packaging & Graphic DesignSamuel Zamkow - Industrial Design

Legal AdvisementBatool BankerLauren Maloney

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Resource Requirements

• Sales Team• Main Office• Broadline Distribution for Scale• Supporting Design Team• Legal Advisement