International FranchisingBrochure

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The Wendy’s Company

Wendy’s is one of the world’s largest restaurant operating companies and distinguished by traditions of quality food and operational excellence. The Company, with approximately $9 billion in system-wide sales, owns or franchises more than 6,500 restaurants in 26 countries and territories. Wendy's International division, based in Atlanta, GA, oversees operations and the ongoing development of the Wendy's brand outside of the U.S. and Canada.

International Growth

New market expansion and continued development within existing markets will continue to be dominant drivers of Wendy’s global strategy over the years to come. Over the past three years, we have aggressively laid the groundwork for international expansion with new restaurant development announcements in Singapore, the Middle East and North Africa, the Russian Federation, the Eastern Caribbean, Argentina, the Philippines and Japan.

Introduction

Our great brand is distinguished by more than 40 years of great quality food and service. We have the potential for more than 8,000 restaurants outside of North America, so we’re incredibly excited about our international growth opportunities. And, with the help of new and existing franchisees, we look forward to significant global expansion.”

Darrell van LigtenPresident, International

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Our History

Wendy’s founder Dave Thomas

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Built on Quality

Since Dave Thomas opened the first Wendy’s restaurant in Columbus, Ohio in 1969, our brand has been associated with high-quality food made with the freshest ingredients and served the way the customer wants. Dave’s promise to not “cut corners” is the reason why our burgers are square. In fact, quality was so important to Dave that he even put the phrase “Quality is our Recipe” on our logo. Today, that passion for quality remains our number one priority at every Wendy’s restaurant around the world and continues to drive our success and differentiate us from our competitors within the Quick Service Restaurant (QSR) category.

Our commitment to quality and superior customer service has fueled growth and shaped the QSR industry. Wendy’s created the first Pick-Up Window, and was the first QSR to offer salads and a value menu -- not to mention the great advances we have made in restaurant operations, store designs, supply chain management, and new technology. This entrepreneurial spirit is an important part of our history and continues to be an intrinsic part of who we are at Wendy’s today.

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Our Industry

Wendy's is a restaurant operating company positioned in the Quick Service Restaurant (QSR) category. Like most industries, the restaurant industry has experienced both competitive and economic challenges over recent years. Regardless, the QSR category has continued to grow significantly -- especially in emerging markets. According to Euromonitor International, this trend of category growth is expected to continue, as shown in the information below.

Wendy’s operates primarily in the burger and chicken QSR segments, which combined represent nearly 40% of the total QSR market and continue to grow internationally. We believe that we are well-positioned and have the brand power and infrastructure necessary to capitalize on this growth and expand our international presence.

Source: 2011 Euromonitor International

$376

$440

$482

$549

$611

$678

2005 2007 2009 2011 2013 2015

Global QSR Sales (Historical - Forecast)in USD Billions

Chicken

Burger

Other

2010 Global QSR Sales by Type

North America vs. International Share of Global QSR Growth (2010 - 15 Forecast)

18%

82%

International

N. America

Worldwide Burger & Chicken QSR Sales (2010 - 15 Forecast)in USD Billions

Burger Chicken

$157 $164 $171 $179 $187 $196

$44$47

$50$54

$57$61

2010 2011 2012 2013 2014 2015

30%

9%61%

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A Growing Global Presence

There are more than 6,500 Wendy’s restaurants currently in operation in 26 countries and territories worldwide. Since January 2009, we have aggressively laid the groundwork for international expansion of Wendy’s with new restaurant development announcements in Singapore, the Middle East and North Africa, the Russian Federation, the Eastern Caribbean, Argentina, the Philippines and Japan. We are targeting expansion to over 8,000 Wendy’s restaurants outside of North America.

The Real Choice in Fast Food...Worldwide

Whether you visit Wendy’s in Dubai, Moscow, or the island of Puerto Rico, it is clear that Wendy’s stands apart from the competition by maintaining superior quality, freshness, and operational standards worldwide. Most importantly, our customers understand what’s Real about us -- it’s the Grade-A milk and real cocoa that goes into our original Frosty, the way we slow-simmer our savory chili for at least four hours before serving, and how we make each of our hot and juicy hamburgers to order and serve them from the grill to the bun. In 2010 and 2011, Wendy’s was recognized by Zagat Survey as the food quality leader in the US quick service restaurant industry, and also received their “Top Overall” designation. Internationally, the story is the same. For example, in New Zealand Wendy’s has been voted as having the best tasting hamburgers for over ten years in a row.

Wendy’s Around the World

Existing Operations

In Development

Our Franchising Philosophy

More Than Just Franchisees

We know that our brand’s success and reputation is directly tied to those of our franchisees. Our early franchisees played a vital role in moving the business forward, protecting the brand's reputation, and making a difference in the communities where we live and work. Today's franchisees are just as important. They are talented business people who are committed to the success of their locations and well-being of their employees, customers, and community. They are experienced restaurant operators with high operational standards, a commitment to training and development, and are good stewards of the brand. Most of all, they are passionate about food, the restaurant industry, and the Wendy’s brand. After all, they are responsible for carrying on the legacy that we have built over the past 40+ years, and are a critical part of securing its future.

As a franchisor and restaurant operator, we understand the significant level of capital investment and time that is required to support the successful operation of a network of restaurants. That’s why we will provide guidance throughout the planning process, in the development of your first restaurant, and in the on-going operation thereafter.

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What We Look ForOwning and operating a network of Wendy’s restaurants in a new market is both an exciting and challenging prospect. Each year Wendy‘s receives thousands of inquiries and applications for franchises, but only the most qualified are ultimately granted rights to develop Wendy’s restaurants. All current Wendy’s franchisees outside of North America are multi-unit developers, with most operating under licenses to develop the full market or territories in which they operate. We do not consider or grant rights for single-unit franchise development in any international market at this time.

Quali�cations

While specific requirements will vary from country to country, at a minimum, qualified franchise candidates will typically have:

• A passion for food and restaurant operations

• Comprehensive understanding of local culture, infrastructure, and how to do business in the market of interest

• Demonstrated business success with multi-unit restaurant, retail, or hospitality sector operations. Previous franchising experience is a plus.

• Sufficient liquid assets and capital to support the growth of a network of restaurants at a pace necessary to create a visible presence, support a sustained advertising program, and allow for economies of scale in the geographic area of interest. Capacity and willingness to develop whole territories is strongly preferred. • Access to and experience in developing real estate • Existing business infrastructure to leverage in the operation and management of your network of Wendy’s restaurants • Ability to commit to an aggressive store development schedule

“When Kopitiam Group opened its first restaurant in Singapore, the professional support we received from Wendy's in engineering, operations, marketing, supply chain, and quality assurance helped to ensure a smooth start for our business. Wendy’s support is especially important to us as a new operator in the Quick Service Restaurant industry. We are confident that Wendy's will be very successful in Singapore, and proud to be a member of the Wendy's family.”

Alden TanManaging Director, Kopitiam Group of CompaniesFranchisee - Wendy’s Singapore

Meeting these baseline requirements does not guarantee franchise approval.

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Areas of SupportMaintaining the high level of quality and service that our customers deserve begins with the training and support we provide our operators. From the initial development of your business plan to the on-going execution of those plans, we will be there to help guide you.

Operations A skilled management team is assigned to assist your organization in preparing and opening your first restaurant and monitoring its progress thereafter. Because consistent operations are vital to the success of our brands, these proven operators are responsible for ensuring every restaurant in the system meets our quality and service standards. They will also offer expertise in the development and updating of your development plans.

TrainingSuccessful operators are committed to ensuring training is a critical component of daily restaurant operations. Training will be provided for your head of operations who will be responsible for overseeing your network of stores. In preparation for your launch, comprehensive training will also be provided for store managers at a regional training location, typically over a 12 week period prior to your opening. In our comprehensive training program, you will benefit from our expertise in all areas of our business — from food safety processes and standards to guidance on facility maintenance, managing costs and growing sales.

MarketingOur marketing team will help you maximize the potential of our brand in your market. Before you open your first restaurant, our team will work with you to define a locally competitive menu and identify key market opportunities. As you prepare for your grand opening, we will assist you in generating sales forecasts and creating a marketing plan tailored to your market. You will also receive on-going support through existing marketing programs and infrastructure designed to provide on-demand access to an archive of marketing information and materials that are easily adaptable to the needs of your market.

TM

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EngineeringOnce a site is selected, our engineering team will provide you with guidance in developing site layouts and equipment plans. We have a variety of contemporary store designs for various retail formats available for you to leverage in the construction of your restaurants, and will help you adapt key design elements to meet local needs. On-going assistance is offered in the areas of remodeling plans, construction consultation, kitchen equipment purchasing, and utility efficiency management.

Supply Chain Our experienced team of supply chain professionals will assist you in identifying efficient and safe suppliers who can consistently deliver high quality products to your stores. You will benefit from negotiated purchasing contracts with regional suppliers and be given support in developing a distribution system for your network of stores. On-going support is provided to assist you in optimizing costs and identifying suitable local suppliers and sources for new ingredients as your menu evolves.

Quality AssuranceFrom food and paper products to distribution services, all Wendy’s suppliers must meet stringent quality, value, and safety standards. Our Quality Assurance team will work alongside Supply Chain to approve new suppliers, local product adaptations and provide on-going monitoring of selected suppliers.

TechnologyOur team will help you select restaurant technology equipment designed to efficiently run and manage your growing business -- providing tools to help manage labor costs, track food inventory, and analyze sales information by day part.

Areas of Support

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Owning a Wendy’s Franchise

In today’s global economy, barriers of the past are virtually non-existent and competition is fierce. Having the right business support can mean the difference between failing and soaring.

Smart business people understand the immeasurable value of collective strength, amassed brand equity, and having a proven blueprint for sustainable success. These are all key factors that have significantly impacted our personal success as a proud franchisee of the Wendy’s brand.

Owning and operating several of the busiest and most profitable restaurants in the Wendy’s system is a full-time job. We can always depend on the team of experienced industry professionals from Wendy’s International to support our efforts 100%. From ongoing employee training, to marketing, to evaluating business trends, it’s a two way street involving implementation, feedback and tweaking. Together, we live up to our commitment to build the Wendy’s brand, increase profitability and deliver great customer value every single day.

In business we believe the adage that “people” are your greatest asset. It was on the premise of, “great people working together toward a common goal to accomplish great things,” that the Wendy’s dream has evolved. We are proud to be a part of the Wendy’s legacy, and grateful for the exceptional support, innovative ideas and expertise that have helped develop and shape our business.”

- Christopher & Terry TsavoussisPresident / Vice President

Aetos Holdings LimitedWendy's Bahamas

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Pictured Above (left to right): Christopher Tsavoussis (President, Wendy’s Bahamas), Roland Smith (Board of Directors, The Wendy’s Company),

and Terry Tsavoussis (Vice President, Wendy’s Bahamas)

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“We have been associated with the Wendy’s brand as a franchisee for over thirty years. During this time, we have grown our business to 70+ restaurants with annual revenues in excess of $125 million dollars (US). It has been a relationship that we would not change in any respect.

The Wendy’s brand is one built around two key components: quality and great people. These two components are the perfect combination for a successful business platform.

Our customers have recognized Wendy’s as a quality product and we have been able to deliver superior service because of the support provided to us by the Wendy’s international team. This has yielded us extraordinary results for which I am grateful.

We are associated with other brands, but without doubt, none exceed Wendy's level of support. Because of this relationship, Wendy’s will continue to be our preferred and most profitable investment.”

Jorge Colón GerenaPresident and CEO, Wendco of Puerto Rico, Inc.Franchisee - Wendy's Puerto Rico

Owning a Franchise - My Experience

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Starting Your Journey

The first step on the road to potentially opening a Wendy’s restaurant starts here. For consideration, please visit our website at: www.aboutwendys.com/international/ and click “Franchising Application” to register with us. Our development team will review your information, and assuming you meet baseline criteria, contact you to further discuss the opportunity in your territory of interest.

Wendy’s restaurants are currently operating in 26 countries and territories through-out North America, Latin America, Asia Paci�c, Europe, and the Middle East. Visit us at: www.aboutwendys.com/international/ to learn more about owning and operating a Wendy’s restaurant