IC2012IDENTITY GUIDELINESsimple & clear

AIESEC International Congress 2012Moscow | Russia

IDENTITY GUIDELINESThis is a simple guide to how the IC2012 is represented visually. Beneath you will find information about logo, colors, fonts, key visual elements and how to use them.

And keep in mind Details the Devil

OUR LOGO

The common version of the logo, uniting all of the events and platforms is represented in 3 forms: horizontal or short. Short logo as well is used to refer to multi- platform nature of IC.

Make sure:- the logo is not stretched, overlaped with text, used in good resolution- use the 2nd version for the other platforms, if needed add the descriptor as in the original version - The common version of the logo, uniting all of the events and platforms is repre- sented in 3 forms: horizontal or short. Short logo as well is used to refer to multi- platform nature of IC.

our logo represents the complex 3 platform IC2012 concept and needs to be treated nicely with considering following specifics

OUR TYPEFACEwe use Open Sans font family for all the documents and messages related to IC2012 and we use other fonts for special occasion messages and head-ings, mainly for decoration purposes

Aa Aa AA AaThe standart text typeface is Open Sans Light, slightly grey (25% grey or R78 G79 B81) Size 11Tracking -25 Leading 12

All subheadings are prefer- rably match the heading color and standartly logo-blue Open Sans RegularSize 14Tracking -25Leading 14

All the headings for the of- ficial use must be written in capital, using one of 3 official logo colors Open Sans Bold Size 36Tracking -25

Other fonts are acceptable for decorative purposes as well as highlighting the outmost. Use the Pacifico font as a preferrable one

OUR COLORSThere are 3 main colors that stand for 3 platforms of the IC2012 in Russia and are mainly used for headings and infor- mational blocks.

Blue (stands for AIESEC International Congress)R0 G172 B237Light blues is 70% opacity

The variation of thvese colors and shades can be used either when referred to any of 3 platforms or for general IC2012 documentation as headlines, headings, colontitles, and other elements. As well you can use shade variation for contrast: Light Blue (R65 G93 B242) Light Yellow (R255 G220 B78) or Light Scarlet (R242 G78 B129).

Yellow(stands for Global Youth Voice Conference)R255 G205 B0Light yellow is 70% opacity

Scarlet(stands for AIESEC Alumni Interna-tional Meeting)R236 G19 B90Light scarlet is 70% opacity

IC DESIGN ELEMENTSThe key to the brand perception of IC2012 in Russia is the identity which accompanies every visual material and reached by attention to the details

Use the basic element - polyhedron from the logo at the top or bottom of the document, page or picture. Do not overlay it with other pattern, watch out for text to be at least 2 cm above or below. You don’t have to use the whole logo - you can just use the element to refer to the IC

Natural geometry of the logo can be as well used as an element of design, saving if not the shape, but the facets princip.

The examples above are taken from internal promo, partner’s posts & official “100 Days Till Congress booklet”

The examples above is the official IC booklet & twitter page design

TEMPLATESTo stick to the brand you can always rely on the pre-designed templates, which demonstrate the above descrided

The color of the invitation and design element used is determind by the event

Bold | CAPITAL Bold | CAPITAL

Official letter example Web invitattion Proposal & Standart presentattion

Blue for AIESEC International Congress

Bottom colontitle

With the design element used - no logo required

Open Sans Condenced Light

Baskerville Typeface

subheading in bold

EVENTS: GVAs IC being a complex occasion, with different events (internal as much as external), some of them bear identics corresponding, but individual

The original IC logo shape, bearing GV identity colors

Ethnic mandala Neucha Regular typeface

Open Sans font family Design elements

Аа

Aa

Фестиваль культурМеждународный конгресс AIESEC

AIESEC International Congress 2012

Global Village

ФЕСТИВАЛЬк у л ь т у р

EVENTS: SYMPOSIUMAs IC being a complex occasion, with different events (internal as much as external), some of them bear identics corresponding, but individual

Симпозиум

Симпозиум

в рамках 64го Международного конгресса AIESEC

в рамках 64го Международного конгресса AIESEC

МИР ПОСЛЕ 2020

МИР ПОСЛЕ 2020

Symposium

64th AIESEC International Congress | Moscow, Russia

WOrld AFTER 2020