Danial Ricciardo Visual Identity Guidelines
-
Upload
planet-creative -
Category
Documents
-
view
229 -
download
2
description
Transcript of Danial Ricciardo Visual Identity Guidelines
[Page Title]
© Planet Creative retains all copyrights relating to the enclosed concepts, designs, and artwork and grants access to final artwork for use by the client and its related entities. © All Rights Reserved
Version 1.0 published 25 January 2012 by Planet Creative ([email protected])
Visual Identity Style Guide
The following guidelines have been prepared
to ensure that the Daniel Ricciardo Identity is
presented consistently in all applications.
When you reproduce the Daniel Ricciardo
Visual Identity, it’s essential that you use the
appropriate supplied digital format. A guide
to the digital formats supplied appears on
pages 10 and 11 of these guidelines.
The Daniel Ricciardo Visual Identity may not
be redrawn or altered in any way under any
circumstances.
© All Rights Reserved
© Planet Creative retains all copyrights relating to the enclosed concepts, designs, and artwork and grants access to final artwork for use by the client and its related entities.
Master Identity
The Daniel Ricciardo Identity comprises the Daniel Ricciardo Icon and Custom Wordmark. These elements should always appear together, as shown in these guidelines.
This is the preferred version of the Daniel Ricciardo Visual Identity. The CMYK tonal version is the preferred colourway and should be used on all applications. Where printing CMYK is not possible the 2 colour solid version may be used.
CMYK tonal version
2 Colour Solid version
Wordmark Icon
© All Rights Reserved
1 of 12Version 1.0 published 25 January 2012 by Planet Creative ([email protected])Visual Identity Style Guide
© Planet Creative retains all copyrights relating to the enclosed concepts, designs, and artwork and grants access to final artwork for use by the client and its related entities.
Alternate Versions
CMYK tonal versionCMYK tonal version
2 Colour Solid version2 Colour Solid version
Horizontal and Stacked Identities
The Horizontal and Stacked versions shown below, should only be used in circumstances where use of the preferred version is not possible.
© All Rights Reserved
3 of 12Version 1.0 published 25 January 2012 by Planet Creative ([email protected])Visual Identity Style Guide
© Planet Creative retains all copyrights relating to the enclosed concepts, designs, and artwork and grants access to final artwork for use by the client and its related entities.
Colour Usage
Daniel Ricciardo Visual Identity colours
The colours of the Daniel Ricciardo Visual Identity are PMS 2925C and PMS Black 6C.
Pantone® and CMYK colours apply in all print and reproduction circumstances and for coated and uncoated paper stocks.
The Daniel Ricciardo Visual Identity may not appear in any other colours other than those specified in these guidelines. PMS colour swatches must be attached to all artwork provided to suppliers, to act as a colour reference.
In all reproduction methods colours must always be matched as closely as possible to the PMS colour swatches specified.
Note: digital formats supplied include both PMS, CMYK, RGB and Web safe colour versions.
90% tint 70% tint 50% tint 30% tint 10% tint
PANTONE®
PMS 2925
CMYK RGB Web Safe
75 43 51
30 147 153
0 209 204
0 #3399cc
90% tint 70% tint 50% tint 30% tint 10% tint
CMYK RGB Web Safe
30 6 0
0 25 0
0 34 0
100 #000000
PANTONE®
Black 6C
4 of 12Version 1.0 published 25 January 2012 by Planet Creative ([email protected])Visual Identity Style Guide
© All Rights Reserved
© Planet Creative retains all copyrights relating to the enclosed concepts, designs, and artwork and grants access to final artwork for use by the client and its related entities.
Preferred Colour Usage
Daniel Ricciardo Visual Identity preferred colour usage
Maintaining the integrity of the Daniel Ricciardo Visual Identity is essential, therefore the colour information specified here must be strictly adhered to. The Ricciardo Master Identity can only appear in, and on, the colours specified below.
Master Identity CMYK tonal (preferred version for all applications) The CMYK tonal version must be used for all applications. If reproduction using CMYK is not possible the following colour specifications may be used.
CMYK tonal version Two colour version
Mono version
Two colour version on white
Mono version on whiteCMYK tonal version on white
© All Rights Reserved
5 of 12Version 1.0 published 25 January 2012 by Planet Creative ([email protected])Visual Identity Style Guide
© Planet Creative retains all copyrights relating to the enclosed concepts, designs, and artwork and grants access to final artwork for use by the client and its related entities.
Clearspace
The Daniel Ricciardo Visual Identity is most effective when surrounded by as much uninterrupted space as possible. The example to the right shows the basic formula for calculating the minimum clearspace and can be used to determine the clearspace for the brand at any size. Where possible, use more clearspace than the minimum.
The minimum clearspace is determined by the x height of the Ricciardo Custom Wordmark, as indicated to the right, for the Master Identity (preferred version) and Horizontal versions. The Stacked version x height is determined by the cap height indicated below.
x x
x
x
x Height
x
xxxx
x
xx
6 of 12Version 1.0 published 25 January 2012 by Planet Creative ([email protected])Visual Identity Style Guide
© All Rights Reserved
© Planet Creative retains all copyrights relating to the enclosed concepts, designs, and artwork and grants access to final artwork for use by the client and its related entities.
Minimum sizes
Tonal Identity minimum size
To avoid any possible reproduction problems, the Daniel Ricciardo Visual Identity may never be reproduced at a size where the Ricciardo wordmark is less than 45mm in width. Where there is any question of the quality of reproduction, the brand should be used at a size larger than the minimum size specified here.
Tonal Identity minimum size Solid Colour minimum size
Solid Identity minimum size
When the Daniel Ricciardo Visual Identity needs to be reproduced at a smaller size than indicated above, the solid version must be used.
To avoid any possible reproduction problems, the Ricciardo Solid wordmark may never be reproduced at a size where the custom workmark is less than 30mm in width. Where there is any question of the quality of reproduction, the Solid Brand Mark should be used at a size larger than the minimum size specified here.
x
45mm
45mm
45mm
30mm
30mm
30mm
© All Rights Reserved
7 of 12Version 1.0 published 25 January 2012 by Planet Creative ([email protected])Visual Identity Style Guide
© Planet Creative retains all copyrights relating to the enclosed concepts, designs, and artwork and grants access to final artwork for use by the client and its related entities.
Accompanying Imagery
Imagery Selection
Imagery that is selected to accompany the Daniel Ricciardo Identity must embody the Daniel Ricciardo brand personality of ‘speed, youth, energy, originality and fun’.
Examples of the styles of imagery, composition and colour contrast that is suitable can be seen on the left hand page.
Visual Identity Placement
When choosing imagery to accompany the Daniel Ricciardo Visual Identity, it is preferrable to choose imagery that allows for a combination of strong graphics with ‘clear’ space for positioning of the Daniel Ricciardo Visual Identity.
The Daniel Ricciardo Visual Identity must always be surrounded by clear space, for emphasis of the brand. An appropriate example is shown to the right.
(please note : All visuals in this style guide are solely for example purposes. All copyright of original photgraphy must be adhered to and all
x
Correct Usage Incorrect Usage
© All Rights Reserved
9 of 12Version 1.0 published 25 January 2012 by Planet Creative ([email protected])Visual Identity Style Guide
© Planet Creative retains all copyrights relating to the enclosed concepts, designs, and artwork and grants access to final artwork for use by the client and its related entities.
Digital FIles Supplied
Two colour version
PMS EPS pmsvector.eps/pdf
CMYK Small cmyksmall_2.tif/jpg
CMYK Large cmyklarge_2.tif/jpg
RGB Small rgbsmall_2.tif/jpg
RGB Large rgblarge_2.tif/jpg
Two colour version on white
PMS EPS pmsvector_w.eps/pdf
CMYK Small cmyksmall_w2.tif/jpg
CMYK Large cmyklarge_w2.tif/jpg
RGB Small rgbsmall_w2.tif/jpg
RGB Large rgblarge_w2.tif/jpg
Tonal Master Identity
CMYK Small cmyksmall.tif/jpg
CMYK Large cmyklarge.tif/jpg
RGB Small rgbsmall.tif/jpg
RGB Large rgblarge.tif/jpg
Tonal Master Identity on white
CMYK Small cmyksmall_w.tif/jpg
CMYK Large cmyklarge_w.tif/jpg
RGB Small rgbsmall_w.tif/jpg
RGB Large rgblarge_w.tif/jpg
Mono version
Mono EPS cmykvector_m.eps/pdf
Mono version on white
Mono EPS cmykvector_mw.eps/pdf
Versions of the Identity have been supplied in EPS, TIF, JPG and PDF file formats. The TIF and JPG files have been supplied at 72dpi and 300dpi.
10 of 12Version 1.0 published 25 January 2012 by Planet Creative ([email protected])Visual Identity Style Guide
© All Rights Reserved
© Planet Creative retains all copyrights relating to the enclosed concepts, designs, and artwork and grants access to final artwork for use by the client and its related entities.
Digital FIles Supplied
x
Alternative two colour version
PMS EPS pmsvector_alt1_2.eps/pdf
CMYK Small cmyksmall_alt1_2.tif/jpg
CMYK Large cmyklarge_alt1_2.tif/jpg
RGB Small rgbsmall_alt1_2.tif/jpg
RGB Large rgblarge_alt1_2.tif/jpg
Alternative two colour version on white
PMS EPS pmsvector_alt1_2w.eps/pdf
CMYK Small cmyksmall_alt1_2w.tif/jpg
CMYK Large cmyklarge_alt1_2w.tif/jpg
RGB Small rgbsmall_alt1_2w.tif/jpg
RGB Large rgblarge_alt1_2w.tif/jpg
Tonal Alternative stacked
CMYK Small cmyksmall_alt1.tif/jpg
CMYK Large cmyklarge_alt1.tif/jpg
RGB Small rgbsmall_alt1.tif/jpg
RGB Large rgblarge_alt1l.tif/jpg
Tonal Alternative stacked on white
CMYK Small cmyksmall_alt1w.tif/jpg
CMYK Large cmyklarge_alt1w.tif/jpg
RGB Small rgbsmall_alt1w.tif/jpg
RGB Large rgblarge_alt1w.tif/jpg
Alternative mono version
PMS EPS pmsvector_alt2_2.eps/pdf
CMYK Small cmyksmall_alt2_2.tif/jpg
CMYK Large cmyklarge_alt2_2.tif/jpg
RGB Small rgbsmall_alt2_2.tif/jpg
RGB Large rgblarge_alt2_2.tif/jpg
Alternative mono version on white
PMS EPS pmsvector_alt2_2w.eps/pdf
CMYK Small cmyksmall_alt2_2w.tif/jpg
CMYK Large cmyklarge_alt2_2w.tif/jpg
RGB Small rgbsmall_alt2_2w.tif/jpg
RGB Large rgblarge_alt2_2w.tif/jpg
Tonal Alternative Horizontal
CMYK Small cmyksmall_alt2.tif/jpg
CMYK Large cmyklarge_alt2.tif/jpg
RGB Small rgbsmall_alt2.tif/jpg
RGB Large rgblarge_alt2.tif/jpg
Tonal Alternative Horizontal on white
CMYK Small cmyksmall_alt2w.tif/jpg
CMYK Large cmyklarge_alt2w.tif/jpg
RGB Small rgbsmall_alt2w.tif/jpg
RGB Large rgblarge_alt2w.tif/jpg
Versions of the Identity have been supplied in EPS, TIF, JPG and PDF file formats. The TIF and JPG files have been supplied at 72dpi and 300dpi.
© All Rights Reserved
11 of 12Version 1.0 published 25 January 2012 by Planet Creative ([email protected])Visual Identity Style Guide
When you reproduce the Daniel Ricciardo
Visual Identity, it’s essential that you use the
appropriate supplied digital format. A guide
to the digital formats supplied appears on
pages 10 and 11 of these guidelines.
The Daniel Ricciardo Visual Identity may not
be redrawn or altered in any way under any
circumstances.Visual Identity Style Guide