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INTERNATIONAL COLLOQUIUM ON MEGA-EVENT SUSTAINABILITY Sandton Convention Centre, Johannesburg Wednesday 24 February 2010, 07:00 to 17:00

South African Ministry of Tourism

United Nations World Tourism Organisation School of Tourism and Hospitality, Faculty of Management, University of Johannesburg

Christel DeHaan Tourism and Travel Research Institute, Nottingham University, United Kingdom

Mega-events are critically positioned in the marketing, decision-making and strategy development of tourism destinations. The value of a mega-event is determined by the success of the event in its own right, in terms of what the event does for the hosting country or city and whether the host location is left better off than before the event.

Looking back at past events, it is clear that successful events strategies varied according to the set of circumstances influencing the host’s unique development goals. It becomes evident that the local organising committee of a mega-event and its supporting network are indeed challenged to realise a net benefit for the social, economic, natural and cultural dimensions of the host country.

The colloquium reviews the "what, why and how?”-issues embedded in hosting and managing mega-events. The ultimate aim is to answer what a developing country, like South Africa, should take into account to secure a great mega-vent legacy.

Participants will benefit from the experiences of international and South African organisers and researchers who have lived the conceptual and practical realities of mega-events.

ACCREDITATION, REGISTRATION AND EARLY MORNING REFRESHMENTS

07:00 to 08:30 Committee Rooms Level 4, Sandton Convention Centre

Session 1

IMPACT OF MEGA-EVENTS ON SUSTAINABLE TOURISM

Committee Room 4, Level 4, Sandton Convention Centre

08:30 Welcome Ms Anemi Malan, Acting Deputy-Director: Policy, Research & Evaluation, South African Department of Tourism

08:45 Introduction of the Colloquium Concept Session Chair: Professor Daneel van Lill

09:00 Tourism; Sport and Mega-Events - Contributing to the roadmap for recovery Leo Jago, Larry Dwyer, Geoffrey Lipman & Daneel van Lill

09:25 South Africa’s National Tourism Plan: Imperatives to manage tourism beyond 2010 Gillian Saunders

09:50 South Africa’s image amongst African fans and factors that will influence their participation during the 2010 FIFA World CupTM: The case of Cameroon Tembi Maloney Tichaawa & Kamilla Swart

10:15: Panel and participant discussion

10:30 – 11:00 Refreshment Break Committee Rooms Level 4, Sandton Convention Centre

Session 2A

LEGACY OF MEGA-EVENTS

Committee Room 4, Level 4, Sandton Convention Centre

11:00 Introducing the session Session Chair: Professor Ernie Heath

11:20 Small-scale sport tourism as a sustainable legacy of mega-events: A key

component of a successful national sport tourism strategy Heather Gibson, Kiki Kaplanidou & Brijesh Thapa

11:40 The potential contribution of the 2010 FIFA World CupTM to climate change: An exploratory study among tourism industry stakeholders in

the Tshwane Metropole of South Africa Ilana Otto & Ernie Heath

12:00 The contribution of cultural and heritage tourism within the context of

the 2010 FIFA World CupTM Tania Steyn & Ernie Heath

12:20 Trampled by the gold rush: Managing the downside of the 2010 FIFA

Session 2B

SOCIAL DIMENSIONS OF MEGA-EVENTS

Committee Room 2, Level 4, Sandton Convention Centre

11:00 Introducing the session Session Chair: Professor Douglas Turco

11:20 World Cup 2010, branding, bonding and bridging. Internal and external

perceptions of South Africa Norbert Kersting

11:40 Residents’ perceptions of the2010 FIFA World CupTM: A case study of a

suburb in Cape Town, South Africa Kamilla Swart, Urmilla Bob & Dion Chain

12:00 The FIFA World Cup's potential to induce civic pride and integration Bernd Süssmuth, Wolfgang Maennig & Malte Heyne

12:20 Mainstreaming children’s rights and child protection within mega-event

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World CupTM Jacqueline Asheeke

12:40 Identifying and putting measures in place to improve tourism from opportunities presented by hosting an international mega-event: A

provincial government approach Modjadji Alidia Seabi

discourse and practice Jennifer Seif & Kate Finlay

12:40 Mega-events sustainability: Youth development and social cohesion Mthobisi Mkhize

13:00 – 14:00 Lunch Break / Networking Opportunity, Committee Rooms Level 4, Sandton Convention Centre

Session 3A

MEGA-EVENT IMPACT ASSESSMENT

Committee Room 4, Level 4, Sandton Convention Centre

14:00 Introducing the session Session Chair: Professor Leo Jago

14:20 The comprehensive economic impact assessment of mega-events Robert Baade, Wolfgang Maennig & Virginia Tilley

14:40 Impact of mega-events on visitor arrivals Johan Fourie & Maria Santana-Gallego

15:00 Impact assessments as a critical ingredient of sustainable tourism

events: The case of KwaZulu-Natal, South Africa James Seymour & Wayne Tifflin

15:20 Unpacking the benefits of mega-events to small businesses Adrienne Harris

Session 3B

MEGA-EVENT CONSUMER BEHAVIOUR

Committee Room 2, Level 4, Sandton Convention Centre

14:00 Introducing the session Session Chair: Professor Kamilla Swart

14:20 International athletes as tourists: Consumer behaviours by participants

of the 2007 and 2009 World Universiade Games Douglas Michele Turco, Dimitra Papadimitriou & Serkan Berber

14:40 Host challenges in preparation for the 2010 Soccer World Cup Nerine Bresler & Andre Mynhardt

15:00 The sport tourism legacy of mega-events: From Beijing 2008 to South

Africa 2010 Bredon Knott, Kamilla Swart, Douglas Turco & Urmilla Bob

15:20 Panel and participant discussion

16:00 – 16:15 Refreshment Break Networking Opportunity Committee Rooms Level 4, Sandton Convention Centre

Session 4

SETTING THE TONE FOR THE INTERNATIONAL SUMMIT ON TOURISM, SPORT AND MEGA-EVENTS

Committee Room 4, Level 4, Sandton Convention Centre

16:15 Session Chair: Ms Bulelwa Seti, Acting Deputy-Director: Tourism Growth, Department of Tourism

16:20 The role of Mega-events in city development: What have we learned? Greg Clark

16:45 Closing Comments Session Chairs: Professors Ernie Heath, Douglas Turco, Leo Jago, Kamilla Swart, and Daneel van Lill

17:00 Closing

COLLOQUIUM SPEAKERS

Arranged in alphabetical order by first name

Ms Adrienne Harris, Director: Harvest Tourism; Director of Johannesburg Tourism Company; Founder Member Fair Trade in Tourism, Johannesburg, South Africa

Mr Andre Mynhardt, Head: Commercial Unit, School of Tourism and Hospitality, University of Johannesburg, Johannesburg, South Africa

Professor Bernd Süssmuth, Department of Economics, University of Bamberg, Germany

Mr Brendon Knott, Lecturer: Sport Management Department, Cape Peninsula University of Technology, Cape Town, South Africa

Professor Brijesh Thapa, Center for Tourism Research and Development, Department of Tourism, Recreation and Sport Management, University of Florida, USA

Professor Daneel van Lill, Director: School of Tourism and Hospitality, University of Johannesburg, South Africa

Mr Dion Chain, Master’s student: Centre for Tourism Research in Africa (CETRA), Cape Peninsula University of Technology (CPUT), Cape Town, South Africa

Professor Douglas Michele Turco, Executive Director: International Sport Tourism Research Co-Laboratory, Drexel University, Philadelphia, USA

Professor Ernie Heath, Head: Department of Tourism Management, University of Pretoria, South Africa

Ms Gillian Saunders, Principal Consultant Grant Thornton, Johannesburg, South Africa

Mr Greg Clark, Chairman of the OECD LEED Forum on Development Agencies and Investment Strategies

Professor Heather Gibson, Centre for Tourism Research and Development, Department of Tourism, Recreation and Sport Management, University of Florida, Florida, USA

Ms Ilana Otto, Masters student: Department of Tourism Management, University of Pretoria, South Africa

Ms Jacqueline Asheeke, Chairperson: Federation of Namibian Tourism Associations, Windhoek, Namibia

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Mr James Seymour, General Manager: Tourism KwaZulu-Natal Division for Information and Knowledge Management, Durban, South Africa

Ms Jennifer Seif, Executive Director: Fair Trade in Tourism South Africa (FTTSA), Johannesburg, South Africa

Mr Johan Fourie, Lecturer: Department of Economics, University of Stellenbosch, Stellenbosch, South Africa

Professor Kamilla Swart, Director: Centre for Tourism Research in Africa (CETRA), Cape Peninsula University of Technology (CPUT), Cape Town, South Africa

Ms Kate Finlay, Research Assistant at Fair Trade in Tourism South Africa (FTTSA), Johannesburg, South Africa

Professor Kiki Kaplanidou, Center for Tourism Research and Development, Department of Tourism, Recreation and Sport Management, University of Florida, USA

Professor Leo Jago, Acting Director, Christel DeHaan Tourism and Travel Research Institute, University of Nottingham, UK

Dr Malte Heine, Consultant: Economic Policy Department, Hamburg Chamber of Commerce, Hamburg, Germany

Ms Maria Santana-Gallego, Department of Economics, La Laguna University, Spain

Ms Modjadji Alidia Seabi, Specialist Researcher: Chief Directorate: Governance Monitoring, Pretoria, South Africa

Mr Mthobisi Mkhize, CEO: Umvithi Youth Development Consultants, Pietermaritzburg, South Africa

Dr Nerine Bresler, Academic Head: Tourism Management, School of Tourism and Hospitality, University of Johannesburg, Johannesburg, South Africa

Professor Norbert Kerstin, Department of Political Science, University of Stellenbosch, Stellenbosch, South Africa

Professor Robert Baade, President: International Association of Sports Economists; Albert Blake Dick Professor of Economics at Lake Forest College, Lake Forest, Illinois, USA

Mr Serkan Berber, Lecturer: Anadolu University, Turkey

Ms Tania Steyn, Masters student: Department of Tourism Management, University of Pretoria, South Africa

Ms Tembi Maloney Tichaawa, Master’s student: Centre for Tourism Research in Africa (CETRA), Cape Peninsula University of Technology (CPUT) , Cape Town, South Africa

Professor Urmilla Bob, Department of Geography, School of Environmental Science, University of KwaZulu-Natal

Professor Virginia Tilley, Chief Research Specialist and Coordinator: HSRC Tourism Unit, Democracy & Governance Programme of the Human Sciences Research Council of South Africa, Cape Town, South Africa

Mr Wayne Tifflin, Tourism Researcher: Tourism KwaZulu-Natal Division for Information and Knowledge Management, Durban, South Africa

Professor Wolfgang Maennig, Chair of Economic Policy and Professor: Department of Business and Economics, Hamburg University, Germany

UNWTO/South Africa International Summit on Tourism, Sport and Mega-events

-Winning together-

Johannesburg, 24–26 February 2010

AS AT 10 FEBRUARY 2010

WEDNESDAY 24 FEBRUARY 2010

08:30–18:00

PRE-SUMMIT RESEARCH COLLOQUIUM ON MEGA-EVENT SUSTAINABILITY – co-hosted by the School of Tourism and Hospitality, Faculty of Management, University of Johannesburg, and the Christel DeHaan Tourism and Travel Research Institute, Nottingham University

08:00–18:30 SUMMIT REGISTRATION

19:00–22:00

DINNER – “Africa and the world celebrate 2010”, in conjunction with Meetings Africa (South African Tourism)

Minister Marthinus van Schalkwyk to welcome guests

Goodwill message from Archbishop Desmond Tutu, Nobel laureate

Mr Danny Jordaan, CEO: 2010 FIFA World Cup™ Local Organising Committee, South Africa

Mr Jérôme Valcke, Secretary General of FIFA

Audiovisual presentation on the 2010 FIFA World Cup™

Entertainment by Gloria Bosman

THURSDAY 25 FEBRUARY 2010

08:30–09:30 REGISTRATION AND REFRESHMENTS

10:00–10:45

OFFICIAL OPENING Chair – Minister Marthinus van Schalkwyk Speakers:

Welcome address: Mr Marthinus van Schalkwyk, Minister of Tourism, South Africa

Opening remarks by Mr Taleb Rifai, Secretary General, United Nations World Tourism Organization (UNWTO)

Opening remarks by Mr Gert Oosthuizen, Deputy Minister of Sport and Recreation, South Africa

Keynote address: South African President Jacob Zuma

10:45–12:00

PLENARY 1 – THE IMPORTANCE OF MEGA-EVENTS IN RELATION TO THE MILLENNIUM DEVELOPMENT GOALS Moderator – Ms Anitha Soni, Chairperson: International Marketing Council

Prof Ian Goldin, Director: James Martin 21st Century School, University of Oxford

Ms Kumari Selja, Minister of Tourism, India

Mr Liu Kezhi, Director-General of Marketing and International

Cooperation, China National Tourism Administration

Mr Greg Clark, Chairman: Organisation for Economic Cooperation and

Development (OECD) Programme Chair of the Local Economic and

Employment Development (LEED) Forum on Development Agencies

and Investment Strategies

Mr George Dragnich, Executive Director: International Labour Organisation (ILO)

Mr Theodore Oben, Chief: Sport and the Environment Unit, United Nations Environment Programme (UNEP)

Plenary discussion

12:00–13:30

PLENARY 2 – THE ECONOMIC AND SOCIAL IMPACTS OF MEGA-EVENTS: INTERNATIONAL CASE STUDIES Moderator – Prof. Geoffrey Lipman, Special Advisor to the Secretary General of the United Nations World Tourism Organization (UNWTO)

Mr Jean-Claude Baumgarten, President and Chief Executive Officer (CEO): World Travel and Tourism Council

Mr Martin Ferguson, Minister for Resources, Energy and Tourism, Australia (tbc)

Mr. Carlos Silva, National Secretary of Tourism Policies, Brazil

Mr Charm Lee, President: Korea Tourism Organisation

Mr Rajiv Kapoor, Visa Inc.

Mr Geoff Buckley, Director, New Earth Tourism Pty Ltd and Sydney Urban Adventures

Prof Robert Baade, President: International Association of Sports Economists, Chicago

Plenary discussion

Lunch 13:30–15:00

Ministerial lunch chaired by Mr Taleb Rifai, Secretary General, UNWTO

Other delegates: Lunch and visit to Meetings Africa exhibition

15:00–17:00

PLENARY 3 – BEYOND ECONOMICS Moderator - Mr Márcio Favilla, Executive Director, United Nations World Tourism Organization (UNWTO)

Mr Jero Wacik, Minister of Culture and Tourism, Indonesia

Dr Dawie de Villiers, Chairperson, UNWTO Ethics Committee

Dr Sasithara Pichaichannarong, Permanent Secretary, Ministry of Tourism and Sport, Thailand

Prof Bernd Süssmuth, Department of Economics, University of Erlangen-Nuremberg

Prof Leo Jago, Nottingham University

Prof Geoffrey Lipman, Special Advisor to the Secretary General of the United Nations World Tourism Organization (UNWTO)

Prof Kamilla Swart, Centre for Tourism Research in Africa, Cape Peninsula University of Technology

Plenary discussion

FRIDAY 26 FEBRUARY 2010

08:30–10:30

PLENARY 4a – TOWARDS A FRAMEWORK THAT MAXIMISES THE BENEFITS OF HOSTING MEGA-EVENTS Moderator – Mr Jabu Mabuza, Chairperson of South African Tourism MEDIA, MARKETING AND NATION BRANDING

Mr Christopher Rodrigues, Chairman, VisitBritain

Ms Roshene Singh, Chief Marketing Officer, South African Tourism

Ms Anita Mendiratta, CNN TASK

Mr Gavin Tollman, Joint CEO: The Travel Corporation

Mr Andrew Pozniak, Google

Mr Frank McCosker, Managing Director Global Strategic Accounts, Microsoft Corporation

Plenary discussion

10:30–11:00

Tea/coffee

11:00–12:30

PLENARY 4b – TOWARDS A FRAMEWORK THAT MAXIMISES THE BENEFITS OF HOSTING MEGA-EVENTS Moderator – Mr Kim Norgaard, CNN BUSINESS, SPONSORSHIP, AIRLIFT AND REGIONAL INTEGRATION

Dr James Dawos Mamit, Deputy Minister of Tourism, Malaysia

Mr Chris Smyth, Acting CEO, South African Airways (SAA)

Mr David Sidenberg, Director, Sponsor Value Research Services and Head of Strategic Consulting and Rights Structuring, BMI Sport Info.

Prof Douglas Turco, Drexel University, Philadelphia

Mr Nico Bezuidenhout, CEO, Mango airlines

Mr Francis Mfune, Executive Director, Regional Tourism Organisation of Southern Africa (RETOSA)

Plenary discussion

12:30–13:00

CLOSING – BRINGING IT ALL TOGETHER AND CHARTING THE WAY FORWARD Chair – Mr Vivian Patrick Petersen, Director General, Department of Sport and Recreation South Africa

Summary of research colloquium: Prof Daneel van Lill

Ms Tokozile Xasa, Deputy-Minister of Tourism, South Africa

Mr Gert Oosthuizen, Deputy Minister of Sport and Recreation, South Africa

Mr Taleb Rifai, Secretary General, United Nations World Tourism Organization (UNWTO)

13:00–14:00 Lunch