International Alliance Jewelry Exchange

Two Minute Presentation Series

How Retail Jewelers Can Succeed in the21st Century.

As retail jewelers entered the twenty-first century, they faced heavy competition from mass merchants, such as online vendors, home shopping channels, mail-order firms, and discounters.

Many other retail jewelers were forced to close in recent years because of the down-turn in the economy.

Those that still stand now face the the growing complex trends in technology. Those who do not take advantage of technology could face a dismal future.

Those that utilize technology will be able to compete.

Those who unite will increase their power of using technology exponentially.

The IAJE is the International Alliance Jewelry Exchange, a unique fraternity of reputable jewelry merchants that unite to bring the power of technology to their business by sharing the development, marketing and research expenses. That enables each member to stay on top of mobile, social media and other emerging marketing trends. With one single purpose: to bring more customers to their business.

Just one example is the importance of mobile technology, as the growth in mobile may be the fastest trend in the history of civilization. It is a fact, if you are not mobile friendly in your business you risk losing a major percentage of your potential current and future business.

If your customers do not have an excellent mobile experience, the research shows they will leave your online location in 6 to 8 seconds to search a competitor who is mobile friendly.

This is so important that the IAJE offers our members one of the best and proven mobile experiences. We design and build a unique mobile app for each of our members and we also provide a QR code (quick response code) to be used in all advertising.

Because this is so important to the ability of our members to compete using technology, each member receives a unique mobile app for their business and it is free to each member.

That is just one important example of how membership dollars are working on behalf of our members. As you may know, building a mobile app can easily cost thousands of dollars.

Because we are able to amortize development costs among all of our members, we are able to bring this powerful technology to each dealer at no cost. This is the simple philosophy of the IAJE, sharing research and development costs while keeping on top of technology trends relevant to the jewelry industry so all member dealers benefit equally.

Now your business CAN take advantage of technology and step instantly into the 21st century’s most powerful marketing opportunities with mobile, social media and the power of global marketing with your low cost membership in the IAJE International Alliance Jewelry Exchange.

It is imperative that our members are part of the growth in M-Commerce and E-Commerce, as over four billion Internet users seek information via smartphones and the web each day.

The Internet has completely changed the way that customers look for what they want. It has changed where they search and buy. Consequently, those businesses that wish to remain profitable must change their marketing methods to respond to this transformation in buying habits.

You will be on top of the complex trends in Social Media Channels (Facebook, Twitter, Pinterest, Instagram, etc.) and Internet Marketing, SEO, Analytics, Blogging Optimization, Social Content Creation, Reputation Marketing and Social Engagement with guidance in Customer Relationship Marketing, valuable contests and global marketing to drive customers to your business.

Instantly, your will join the most powerful jewelry marketing team in the world ensuring you are utilizing 21st Century technology to grow your business.

Our services are affordable yet highly effective, allowing even a small merchant the opportunity to compete equally with the larger name brands, all made possible by the undisputed leader in tech marketing for the jewelry industry.

The International Alliance Jewelry Exchange is proud of the standard of excellence our Executive Account Managers bring to the IAJE. Collectively, they have more than 100 years of service with the finest brands in the jewelry industry, and the other half of our Executive Account Managers are experts in technology, marketing, sales and world class customer service to the business community. Together, they bring a unique balance that ensures our fraternity of member dealers will always receive the highest quality of service, unequalled by any business organization.

Dealers can display the coveted seal of the IAJE at the entrance of their business and in advertising to reinforce that they are trusted dealers in the global marketplace. This assures the growing number of international jewelry buyers and online shoppers that you are an authorized IAJE dealer.

On your website you can have a direct link from the IAJE website to your website. Link exchange is one of the most powerful ways to increase your presence on search engines.

     The IAJE is an invitation-only membership group comprised of some of the very best jewelers, designers and visionaries in our business. We encourage members to work together as a fraternity to enhance the business for all members. However, we must limit our membership in order to provide the most effective service to our dealers and buyers. If we grow too large, we dilute our focus on service and quality.      We believe you would be unwise to pass on this membership opportunity. The IAJE does not open its membership enrollment very often because it is important to our current members that they have some exclusivity in their given markets. Therefore only a select few from each area are offered membership.

There is a revolution going on and it’s happening on a global scale. Buyers are migrating to digital channels (mobile, social, email, web), and this has profound implications for your business. Either you join the revolution, or it will pass you by.       The Internet, smart phones and other technologies have changed the way we must do business. This is a quandary for those who do not have the expertise to be on top of this fast changing marketing environment.

Today you need to take advantage of mobile, marketing analytics, email, search optimization, blogging, Facebook etc. because they are the most valuable opportunities to find new customers and they are effective and inexpensive compared to traditional marketing.

 To highlight a few of the many benefits of membership: First, member dealers are listed in the exclusive worldwide database maintained by the IAJE. This directs new customers to your business and they feel secure knowing that you are an authorized IAJE dealer.   Second, you can display items in the IAJE’s global jewelry superstore and auctions reaching buyers worldwide. This exposure can potentially increase your business bottom line by thousands of dollars.   Third, with membership your business is assured the benefits of marketing and promotional resources of the IAJE, such as your mobile app. This could easily cost thousands but is free with membership. You will find no greater value for your business.