Internal Environment Analysis of Mahindra &Mahindra And

8/11/2019 Internal Environment Analysis of Mahindra &Mahindra And

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Is a realistic assessment of the firms internal

resources and capabilities.

Provides means to identify

- the strengths to build on and

- the weaknesses to overcome

while formulating strategies.

Helpful for the internal working of anorganization.


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STRENGTHS:

One of the strongest brands in Indian automobile market

Provides employment to over 110,000employees

Excellent branding and advertising

Low after-sales service cost Sturdy SUVs for Indian roads and off-road terrains

WEAKNESS :

High dependence of the Automobile Industry on the ruralsector, which in turn, is dependent on monsoons. (Badmonsoon has an adverse impact on the demand for tractors)

Partnership with Renault (Failure to live up to theInternational Quality Standards through their brand Logan)


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Keep outside interests from conflicting with your job

Keep confidential information

Generally avoid gifts

Personal appearance of employees

Drug and alcohol policy

Respect Individual dignity


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Supports a culture of collaboration and meritocracy.

Belief that people give their best at work when there is

work/life balance.

Hires the right kind of people from multi-cultural and

diverse backgrounds


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Aims to attract diverse work force on the basis ofgender & ethnicity

Sources of Recruitment:

Internal:

SAHYOG - Employee Referral Scheme

External:

Campus recruitments


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Management Trainee Program - Eklavya

Internships :

Internships for Engineering and Management

students for a period of 8-12 weeks from April to July

(Summer Interns) and December to March (WinterInterns).

Consultants :For managerial level hiring, the company may

collaborate with recruitment consultants.


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VISION

The leader in Indian automobile industry, creating customerdelight and shareholders wealth, and eventually become

a pride of India.

MISSION

To create exceptional automotive value for our customers by

harmoniously blending safety, quality & efficiency.


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STRENGTHS :

Huge and well spread distribution network and effective after-sales

service

Ability to design products with distinct features

Well established brand image

55% market share in India

Technological advancement from Japan through Suzuki

WEAKNESS :

Negative attitude of employees towards Maruti

High import duties & tariffs to be paid on exports from Japan Limited financial capacity compared to foreign entrants.

Frequent strikes due to HR problem & stoppage of production

Long waiting time to get delivery of new cars, especially newly launched

car models.


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OPPORTUNITIES :

First company to roll out suitably designed cars before

2008 as per Governments proposal of new ethanol(renewable) mixed fuel

Market open, as other companies lack economies of scale

Increased purchasing power of Indian middle class

category

THREATS:

Competition from second hand cars and TATA Nano New technology-driven players & manufacturers in the

market

Threats from Chinese manufacturers


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Follows an equal opportunity work culture

Encourages oneness (Senior Managers & their teams sit

together in an open, wall-free environment)

Mix of generations and nationalities

Strives to provide a secure and fearless workingenvironment to its employees


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Internal Environment Analysis of Mahindra &Mahindra And

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