1

Internal Communicators Leadership Forum Jan. 28-29, 2016

2

Focus on employee experience

Prepare + assess + analyze Benchmarking + research + workshops + focus

groups + surveys + change readiness assessment Multi-year roadmap Plan (project, communication) Design + build + branding Launch + post-launch User experience testing

3

Focus on communication Communication plan Continued education, training

and communication

4

Focus on engagement Begin adoption + engagement

efforts early Project introduction and updates,

ambassador program, naming contest

Three-month pilot Naming contest Sneak peek (soft launch) Creativity

5

Focus on measurement

Metrics + lessons learned Launch garnered project team

Ragan PR Daily’s 2015 Best Website Launch

6

Key takeaways

Take adequate time for planning Lessons learned are not just for project end Empowering users works

Grid Gurus, naming contest, soft launch, trainings COMMUNICATE often and early Take time for fun and recognition + appreciation Measure Don’t reinvent the wheel, but also recognize

where your culture doesn’t fit what others have done

7

Questions

Twitter: @nicjoy Email: ncarlson@tristategt.org