Internal Communications Online and Offline with Shel Holtz
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Internal
Communications:
Shel Holtz
Shel Holtz
@shelholtz
Holtz Communication + Technology
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Why do companies invest
in Employee Communications?
To influence employee behavior
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Logistics
Attention
Relevance
Behavior
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Is the intranet
the be-all
and end-all
of employee
communication?
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We published it so it has been communicated.
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User factors weighing on IC
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User factors weighing on IC
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User factors weighing on IC
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What is an intranet?
The Internet inside
your organization
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How are your employees
using the Web?
• News (and other content) discovery
…from each other
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How are your employees
using the Web?
• News (and other content) discovery
…from each other
• Answer questions and solve problems
• Stay in touch with people who matter
• Research, transactions, and purchases
• Entertainment
• Local resources
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Where are your employees
using the Web?
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Communicating on Web Pages
• A content hub
• Research material
– Business literacy
– Company history
– Product / service information
• News archive
• Research material
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Communicating on Social Networks(accessible on any platform)
• The heart of online communication
• Employee-to-employee discovery
and engagement
• Collaboration
• Content sharing
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Communicating on Mobile
• Text messaging services
• Context
• Photo services
• Employee innovation
• Discrete apps
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Today’s top trend
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Can we make it easier
for employees to share?
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All this is integrated with…
(and digital signage, and…)
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The modern internal communicator
• Accountable for measurable results
• Original content
• Content curation
• Leader/manager support
• Facilitating employee-to-employee
communication