Podcasting Shel Holtz, ABC. What is podcasting? Audio file Show format Time-shifted:...

PodcastingPodcastingShel Holtz, ABCShel Holtz, ABC

What is podcasting?

Audio file“Show” formatTime-shifted:

Subscription-enabled through RSSDetachableAccompanied by “show notes”

Audio file“Show” formatTime-shifted:

Subscription-enabled through RSSDetachableAccompanied by “show notes”

Some background Introduced in August 2004Enabled by two elements:

RSS enclosures (Dave Winer)Podcatching software (Adam Curry)

Initially one podcast:“Daily Source Code” with Adam Curry

Today: 8,000 podcasts, 6 million listenersMainstream media is podcasting July 2005:

Apple adds podcast support to iTunes

Introduced in August 2004Enabled by two elements:

RSS enclosures (Dave Winer)Podcatching software (Adam Curry)

Initially one podcast:“Daily Source Code” with Adam Curry

Today: 8,000 podcasts, 6 million listenersMainstream media is podcasting July 2005:

Apple adds podcast support to iTunes

What makes podcasts desirable?

Listen while doing something elseTime-shifted content

(Think TiVo for audio content)Narrowcasted audiences (the long tail)Detached from the computerAlternative contentUnregulated content

Listen while doing something elseTime-shifted content

(Think TiVo for audio content)Narrowcasted audiences (the long tail)Detached from the computerAlternative contentUnregulated content

About FIRStarted 01/03/05Mondays and ThursdaysListener-drivenFocuses on “the intersection” of

PR/communications and online technology

Finding and subscribingto podcasts

Finding and subscribingto podcasts

Producing Podcasts

Producing Podcasts

What businesses are podcasting?The Walt Disney

CompanyGeneral MotorsPurinaVirgin AtlanticOracle

The Walt Disney Company

General MotorsPurinaVirgin AtlanticOracle

TV Guide Jupiter ResearchMacromediaBMC Software iPressRoom

TV Guide Jupiter ResearchMacromediaBMC Software iPressRoom

The technology bit

The bare minimumA USB microphone (about $9)Recording / editing software (free)

Audacity (Mac and Windows)http://audacity.sourcefourge.net

The bare minimumA USB microphone (about $9)Recording / editing software (free)

Audacity (Mac and Windows)http://audacity.sourcefourge.net

The technology bitModerate setup: My rig

Mixer (Mackie) -- $300Condenser microphone (Audio Technica) -- $300Microphone stand -- $35Pop screen -- $25Condenser – (PreSonus) $100Backup recording device (iRiver) -- $149Commercial recording / editing software

DSP Quattro -- $149

Moderate setup: My rigMixer (Mackie) -- $300Condenser microphone (Audio Technica) -- $300Microphone stand -- $35Pop screen -- $25Condenser – (PreSonus) $100Backup recording device (iRiver) -- $149Commercial recording / editing software

DSP Quattro -- $149

ID3 tagsA tagging format for MP3 filesMetadata includes:

TitleArtistAlbumTrack

View them in playersPC (iTunes, etc.)Digital devices (iPod, etc.)

A tagging format for MP3 filesMetadata includes:

TitleArtistAlbumTrack

View them in playersPC (iTunes, etc.)Digital devices (iPod, etc.)

Upload the fileFTPAutomated processes

LibSyn (Liberated Syndication)

Update your RSS feed

Automatic if you use a blogSimple software to use if you don’t

Automatic if you use a blogSimple software to use if you don’t

Link to your feed

Market your podcast

Get listedDrive traffic to the podcast siteProduce promos

Get listedDrive traffic to the podcast siteProduce promos

Co-hosts and interviewsUse Skype (http://www.skype.com)Free, high-quality Voice over InternetSupports conference callsRecording requirement:

Complex “Virtual Audio Cables” setup, orHotRecorder (http://www.hotrecorder.com), orUse a mixer

Use Skype (http://www.skype.com)Free, high-quality Voice over InternetSupports conference callsRecording requirement:

Complex “Virtual Audio Cables” setup, orHotRecorder (http://www.hotrecorder.com), orUse a mixer

BusinessPodcasting

BusinessPodcasting

The communications roleStrategize the podcast

AudienceGoal(s)Focus

Find a host or hostsDevelop a formatDraft agendasCoaching

Strategize the podcastAudienceGoal(s)Focus

Find a host or hostsDevelop a formatDraft agendasCoaching

Potential uses

Corporate news updatesProduct-focused contentCustomer-focused content

Corporate news updatesProduct-focused contentCustomer-focused content

Podcasts on intranets

Corporate news updatesContent for the sales staffSpeeches and meetingsMarketplace updatesFeature material (interviews, analysis)

Corporate news updatesContent for the sales staffSpeeches and meetingsMarketplace updatesFeature material (interviews, analysis)

Podcasting Shel Holtz, ABC. What is podcasting? Audio file Show format Time-shifted:...

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