Internal communication and HR

Oli HowardInterim Head of Strategy

CIPD

The Industrial Revolution

• Large factory units replace small family workshops.

• Urbanisation and the development of slums.

• Men as unskilled workers in new trades.

• Women and children in textile mills and factories.

• Disease, accidents, poor conditions, lack of education and loss of self-respect.

An idea emerges:workshould be better

“Social work is based on certain obligations and responsibilities on the part of the employer: the work done should be fit for human beings and should in no way degrade them, that it should be carried out under such conditions and with such precautions as to secure the well-being of the workers and that the wages paid should be a just reward for the labour and time spent performing it, in no case falling below what was necessary to keep the worker ‘in frugal comfort’.”

David Crichton, Rowntrees, 1909

Communication makes work better

• “If we want our employing enterprise to succeed and survive, we shall actively desire our employee to have information that will justify them in putting their best into the enterprise.”

• Alexander Heron, 1942

Internal communication’s critical shared responsibilities

Internal

communication

HR

-

The

employee

experience

PR /

Corporate

comms

-

The body of

communication

Internal communication’s critical shared responsibilities

Internal

communication

HR

-

The

employee

experience

PR /

Corporate

comms

-

The body of

communication

Shared

goals

Different

skills

Shared

goals

Similar skills

The CIPD’s new

Profession Map

Internal communication

in the CIPD Map

• How to use social media to access professional communities, build internal communities, and the connections with an organisation’s communication strategy

• Encourage transparency in decision-making and communication where possible

• How to design communication plans which positively impact the worker experience

• How to assess the impact of strategic communications on the worker experience

The IoICProfession Map

People practice in the IoIC Map

• Understand the culture and factors which influence people at work

• Identify drivers for employee engagement and motivation

• Coach leaders/line managers to be effective communicators

• Facilitate collaboration & alignment between employees and leadership

Getting along better

Recognise shared goals

Respect differing

skills

Pool knowledge

Thank you!

Twitter: howard_oli