Interim REPORT SEP–MAY 2017/18 - MAG Interactive · SEP–MAY 2017/18 Interim report sep-MAY 2017...
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Interim REPORT SEP–MAY 2017/18 Interim report sep-MAY 2017 MAG INTERACTIVE AB (PUBL) MAG INTERACTIVE AB (publ) MAG Interactive is a leading developer and publisher of casual mobile games for a global audience. MAG Interactive reaches over 10 million active players every month and the game portfolio consists of ten successful games with over 200 million downloads, including successful titles Ruzzle, Quiz Duel and WordBrain, all of which have reached #1 spots on the App Store and Google Play. With offices located in Stockholm and Brighton, MAG Interactive’s games are distributed through virtual app stores allowing for global reach with minimum effort. MAG Interactive is listed on Nasdaq First North Premier with ticker MAGI. For more information visit www.maginteractive.com. 2017/18
Transcript of Interim REPORT SEP–MAY 2017/18 - MAG Interactive · SEP–MAY 2017/18 Interim report sep-MAY 2017...
Interim REPORT SEP–MAY 2017/18
Interim report sep-MAY 2017 MAG INTERACTIVE AB (PUBL)
MAG INTERACTIVE AB (publ)
MAG Interactive is a leading developer and publisher of casual mobile games for a global audience. MAG Interactive reaches over 10 million active players every month and the game portfolio consists of ten successful games with over 200 million downloads, including successful titles Ruzzle, Quiz Duel and WordBrain, all of which have reached #1 spots on the App Store and Google Play. With offices located in Stockholm and Brighton, MAG Interactive’s games are distributed through virtual app stores allowing for global reach with minimum effort. MAG Interactive is listed on Nasdaq First North Premier with ticker MAGI. For more information visit www.maginteractive.com.
2017/18
MAGAudience
200M+ players 12 games in 6 years
2012 2013 2014 2015 2016 2017 2018
all games have over 1 million downloads and counting!
MAGGAMES
MAGStrategy
10 m players Portfolio management Optimization of games
cross promotion
12 games Bigger portfolio
Increased stability Ambition : 2-4 games per year
Infrastructure game analytics, LTV
predictions and segmentation
portfolioOptimization ANALYTICS
HighlightsEbitda up 10%
Two new game launches
marketing and revenues up in June
6 million new players
MAGMar-MAY (+june)
Word DominationLaunched on May 31 - strong platform support
WORD DOMINATION
APPSTORE FEATURE X3
Global hit with tremendous
growth - 5M first month
MAGGAMES
Google PlayDo
wnl
oad
RANK
S
(300)
(150)
1
Jun 06 June 10 Jun 16
FR Casual DE Casual GB Casual US Casual
PAINT HITMAGGAMES
Hyper casualSelf explanatory mechanics Fewer lifetime player days
Faster to peak revenues Quick ROI time
MAGGAMES
MAGPROCESS OVERVIEW GOOD TIMES FACTORY
CREATIVE PHASE
IDEA
PRODUCTION
ALPHA
PRE PRODUCTION
PROTOTYPEGAME PITCH
CORE GAMEPLAY
ART & DESIGN
EARLY ALPHA
SOFT LAUNCH
ANALYTIC PHASERELEASE OF PAINT HIT
RELEASE OF WORD DOMINATION
MAGUsers
0
1
2
3
March-May 17 March-May 180
1
2
3
4
5
6
March-May 17 March-May 18
2.9 (+60%)
1.8 M
$5.2 c
2.3
MillionDAU
US cents ARPDAUDAU ARPDAU
Active users
MAGSales
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
March-May 17 March-May 18 March-May 18Adjusted for
Currency effects
51.2MSEK (-32%) 51.8 MSEK (-31%)
75.1 MSEK
Net sales
MAGContribution
0
10,000
20,000
30,000
40,000
March-May 17 March-May 18
31.1 MSEK (+46%)
KSEK
21.2 MSEK
Game Contribution
Game Contribution = Net sales - Platform fees - Performance marketing
KSEK
0
5,000
10,000
15,000
EBITDAMarch-May 17
Change inContribution
Change inPersonel
costs
Change inCapitalised
work
Change inserver costs
Change inOther
EBITDAMarch-May 18
4.9 MSEK
-5.7
-3.4-0.6
2017 5.42018
ebitda Q3 10% up - bridge to 2017MAGBridge
+0.3
+9.9
Global hits with tremendous potential
6 million new players
MAGGAMES
The end
