Interim REPORT SEP–feb 2017/18 - MAG Interactive · SEP–feb 2017/18 Interim report sep-nov 2017...
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Interim REPORT SEP–feb 2017/18 Interim report sep-nov 2017 MAG INTERACTIVE AB (PUBL) MAG INTERACTIVE AB (publ) MAG Interactive is a leading developer and publisher of casual mobile games for a global audience. MAG Interactive reaches over 10 million active players every month and the game portfolio consists of ten successful games with over 200 million downloads, including successful titles Ruzzle, Quiz Duel and WordBrain, all of which have reached #1 spots on the App Store and Google Play. With offices located in Stockholm and Brighton, MAG Interactive’s games are distributed through virtual app stores allowing for global reach with minimum effort. MAG Interactive is listed on Nasdaq First North Premier with ticker MAGI. For more information visit www.maginteractive.com. 2017/18
Transcript of Interim REPORT SEP–feb 2017/18 - MAG Interactive · SEP–feb 2017/18 Interim report sep-nov 2017...
Interim REPORT SEP–feb 2017/18
Interim report sep-nov 2017 MAG INTERACTIVE AB (PUBL)
MAG INTERACTIVE AB (publ)
MAG Interactive is a leading developer and publisher of casual mobile games for a global audience. MAG Interactive reaches over 10 million active players every month and the game portfolio consists of ten successful games with over 200 million downloads, including successful titles Ruzzle, Quiz Duel and WordBrain, all of which have reached #1 spots on the App Store and Google Play. With offices located in Stockholm and Brighton, MAG Interactive’s games are distributed through virtual app stores allowing for global reach with minimum effort. MAG Interactive is listed on Nasdaq First North Premier with ticker MAGI. For more information visit www.maginteractive.com.
2017/18
MAGAudience
200M+ players 10 games in 6 years
2012 2013 2014 2015 2016 2017 2018
all games have over 1 million downloads and counting!
MAGGAMES
MAGStrategy
10 m players Portfolio management Optimization of games
cross promotion
10 games Bigger portfolio
Increased stability Ambition : 2-4 games per year
Infrastructure game analytics, LTV
predictions and segmentation
ANALYTICSportfolioOptimization
HighlightsStrong growth in DAU
Strong growth in Game contribution
Revenues down YoY - up qoq
Marketing spend slightly up Qoq
Word domination!
MAGDec-fEB
MAGSales
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
Dec-Feb 16/17 Dec-Feb 17/18 Dec-Feb 17/18 Adjusted for
Currency effects
58,938 (-12%)62,319 (-7%)
66 983
Net sales
MAGUsers
0
1
2
3
4
Dec-Feb 16/17 Dec-Feb 17/180
1
2
3
4
5
Dec-Feb 16/17 Dec-Feb 17/18
3.1 (+74%)
1.8
4.7
2.6
Million DAU
US cents ARPDAUDAU ARPDAU
Active users
MAGMarketing
0
10,000
20,000
30,000
Dec-Feb 16/17 Dec-Feb 17/18
KSEK
27,556 KSEK
19,721 KSEK (-30%)
MARKETING SPEND
MAGContribution
0
10,000
20,000
30,000
Dec-Feb 16/17 Dec-Feb 17/18
28,459 (+22%)KSEK
23,395
Game Contribution
Game Contribution = Net sales - Platform fees - Performance marketing
KSEK
-15,000
-10,000
-5,000
0
5,000
10,000
15,000
Adjusted EBITDA Dec-Feb 16/17
EBITDADec-Feb 17/18
IPO cost adjustment
Restructuring cost
adjustment
Adjusted EBITDA Dec-Feb 17/18
8,932
-12,407
+4,611
+9,406
2016/17
1,6102017/18
Adjusted ebitda Q2 dec-feb 17/18 (bridge)MAGBridge
Total IPO costs concluded at 15.8 MSEK
balance sheet main changes ytdMAGBalance sheet
TSEK Aug 2017 Feb 2018 Change % Comment
Goodwill 7,976 69,371 770% Feo Media AB
Other intangible 30,976 66,790 116% Feo media ab
Other non-current 5,798 8,606
Cash 40,561 230,430 468% Ipo issue
Other current 54,800 59,503
total asset 140,111 434,700
Owners equity 98,907 342,602 246%
Long term debt 14,652 54,199 270% Feo media 35 MSEK debt
Current liabilities 26,552 37,899
total liabilities & equity
140,111 434,700
Arpdau with room for improvement Massive DAU and great long term retention
X-promo tests look very promising
Potential forMAGQuiz duel
MAGGAME TV-SHOW
3 million daily viewers 5th season, 27 episodes
new show every monday and thursday plus ”quizduell-olymp” fridays at six
TV
Word DominationLaunch during April - June
HighlightsStrong growth in DAU
Potential in Quiz Duel is massive
Launch of Word Domination coming up
MAGGAMES
The end
