Interface Design Mmde11

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    Layout and composition

    12 sept e11

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    The capacity for perception depends on theamount, the kind and the availability of past

    experiences.... We see familiar things moreclearly than we see objects about which wehave no stock of memories. Aldous Huxley

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    If you ask why something works and you pushback far enough, eventually everything seemsto be based on contrast: the ability to

    distinguish one thing from another.Composition, sequencing, even legibility allrely on devices that affect the contrastbetween things. Chris Pulman, The Education of a GraphicDesigner

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    The primary purposes of graphic design are to:

    Create a clear visual hierarchy of contrast, soyou can see at a glance what is important and

    what is peripheral

    Define functional regions of the page

    Group page elements that are related, so thatyou can see structure in the content

    http://webstyleguide.com/wsg3/7-page-design/3-visual-design.html

    http://webstyleguide.com/wsg3/7-page-design/3-visual-design.htmlhttp://webstyleguide.com/wsg3/7-page-design/3-visual-design.htmlhttp://webstyleguide.com/wsg3/7-page-design/3-visual-design.htmlhttp://webstyleguide.com/wsg3/7-page-design/3-visual-design.htmlhttp://webstyleguide.com/wsg3/7-page-design/3-visual-design.htmlhttp://webstyleguide.com/wsg3/7-page-design/3-visual-design.htmlhttp://webstyleguide.com/wsg3/7-page-design/3-visual-design.htmlhttp://webstyleguide.com/wsg3/7-page-design/3-visual-design.htmlhttp://webstyleguide.com/wsg3/7-page-design/3-visual-design.htmlhttp://webstyleguide.com/wsg3/7-page-design/3-visual-design.html
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    Composition

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    Composition balance - symmetrical

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    Composition symmetrical

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    Composition approximate symmetry

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    Composition approximate symmetry

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    Composition Asymmetrical

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    Composition Asymmetrical

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    Composition golden section

    a+b is to a as a is to b

    http://en.wikipedia.org/wiki/Golden_ratio

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    Composition golden section

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    Composition rule of thirds

    Basically, the Rule of Thirds is asimplified version of the Golden ratioand as such poses a compositionalrule of thumb. Dividing a compositioninto thirds is an easy way to applydivine proportion without getting outyour calculator.

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    Composition rule of thirds

    . Although the design uses a number of vibrantcolours, it is not noisy and seems to be bothsimple and clear. The navigation options areclearly visible and the structure of the siteseems to be easy to scan.

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    Composition rule of thirds

    Rule of Thirds in use: two out of fourintersections of the lines (pink blocks) containexactly the information which the company

    wants its visitors to see.

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    The Gestalt Principles The Gestalt effect refers to the form-forming capability of our senses,

    particularly with respect to the visual recognition of figures and whole formsinstead of just a collection of simple lines and curves.

    http://en.wikipedia.org/wiki/Gestalt_psychology

    The whole is different from the sum of the parts = ?

    http://en.wikipedia.org/wiki/Gestalt_psychologyhttp://en.wikipedia.org/wiki/Gestalt_psychology
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    The Gestalt Principles Figure/ground phenomenon

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    Prgnanz The fundamental principle of gestalt perception is the law of prgnanz (Germanfor pithiness ) which says that we tend to order our experience in a manner that is

    regular, orderly, symmetric, and simple.

    A stimulus will be organized into as good afigure as possible. Here, good means

    regular, orderly, symmetric,and simple

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    The Gestalt laws basic rules of graphics

    law of prgnanz

    The figure-ground phenomenon,

    The law of proximity

    The law of similarity

    The law of closure

    The law of continuity

    The law of symmetry

    the law of common fate

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    The Gestalt Principles

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    Past Experience:

    past experience and context have an effect of how we interpretand group elements.

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    Edgar Rubin, a Danish psychologist, was thefirst to systematically investigate the figure-

    ground phenomenon. The phenomenoncaptures the idea that in perceiving a visualfield, some objects take a prominent role (thefigures) while others recede into thebackground (the ground). The visual field isthus divided into these two basic parts

    The Gestalt Principles Figure/ground phenomenon

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    In this example above, we must make a figureground relationship decision in order to

    perceive affordance . Both of theseobjects are submit buttons, but the one on theleft looks as if it could be just another part of the page structure or background shading. Thebutton on the right graphically invites us andaffords pushing/clicking. Shading andhighlights have made clear what part of this isfigure and what part is ground.

    The Gestalt Principles Figure/ground phenomenon

    http://www.andyrutledge.com/gestalt-principles-1-figure-ground-relationship.php

    http://www.andyrutledge.com/gestalt-principles-1-figure-ground-relationship.phphttp://www.andyrutledge.com/gestalt-principles-1-figure-ground-relationship.phphttp://www.andyrutledge.com/gestalt-principles-1-figure-ground-relationship.phphttp://www.andyrutledge.com/gestalt-principles-1-figure-ground-relationship.phphttp://www.andyrutledge.com/gestalt-principles-1-figure-ground-relationship.phphttp://www.andyrutledge.com/gestalt-principles-1-figure-ground-relationship.phphttp://www.andyrutledge.com/gestalt-principles-1-figure-ground-relationship.phphttp://www.andyrutledge.com/gestalt-principles-1-figure-ground-relationship.phphttp://www.andyrutledge.com/gestalt-principles-1-figure-ground-relationship.phphttp://www.andyrutledge.com/gestalt-principles-1-figure-ground-relationship.phphttp://www.andyrutledge.com/gestalt-principles-1-figure-ground-relationship.phphttp://www.andyrutledge.com/gestalt-principles-1-figure-ground-relationship.php
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    The Gestalt Principles The law of proximity

    Some belong together more than others.

    The distance between the objects showwhether they belong together or not.

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    The Gestalt Principles The law of (en)closure

    Some objects are enclosed( by lines and boxes ), others are not.Objects in the same box seem as if they belong together.

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    Closure occurs when an object is incomplete ora space is not completely enclosed . If enoughof the shape is indicated, people percieve thewhole by filling in the missing infomation.

    The Gestalt Principles The law of closure

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    The Gestalt Principles The law of closure

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    The Gestalt Principles The law of closure

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    Gestalt laws The law of similarity

    Some objects look more alike than others

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    21 3 4

    Similarity means that elements will be associated when they sharevisual characteristics such as shape, color, texture.

    the objects in the illustrations will seem more and more differentfrom each other, but you still see them as part of a group.

    Gestalt laws The law of similarity

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    Gestalt laws The law of similarity

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    Gestalt laws The law of similarity

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    W hat i sclo se together,b elo ngsto ge ther

    Ob j e ct S wH i TS iM i LaR ITy, BE L ONG S T O G ETH eR.

    The Gestalt Principles similarity/proximity

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    When similarity occurs, an object can beemphasized if it is dissimilar to the others. Thisis called anomaly .

    G l l

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    Gestalt laws The law of similarity

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    The Gestalt Principles Continuation

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    The Gestalt Principles- Continuation

    Elements placed on astraight line or a smoothcurve are percieved as agroup and interpreted as aas being more togetherthan elements not on theline or curve.

    Universal principals of design,

    Liddel, pub Rockport P 98

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    The idea of "common fate" is

    simple: We perceive items orobjects moving (or appearing tomove) in the same direction asrelated to each other, more sothan elements that are stationaryor appear to be moving in

    different directions. Those relateditems are sharing a "commonfate."

    Common fate

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    Alignment

    the adjustment of an object in relation withother objects, or a static orientation of someobject or set of objects in relation to others.

    Alignment

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    Alignment

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    http://www.big.dk/

    http://www.big.dk/http://www.big.dk/
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    Contrasts Visual contrasts are established by

    changing the perceptual qualities of thevisual variables

    These changes are perceived immediately

    and effortlessly

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    the contrasts

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    the contrasts

    The objects that are most in focus, seem closer, they will be read ordealt with first.

    contrasts

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    contrasts

    The contrasts - colour

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    The contrasts colour

    the contrasts contrast opponent colours

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    the contrasts contrast opponent colours

    the contrasts

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    the contrasts

    The contrasts

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    The contrasts

    the contrasts

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    the contrasts

    The contrasts - size

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    The contrasts size

    The contrast in size is the contrast between big/small.Basic contrast between the objects form and size.

    The contrasts - size

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    The contrasts size

    1234567 9

    The contrasts - size

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    The contrasts size

    Contrasts - texture

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    Texture is what gives a design the feeling of a surface. It is the tactile sense of the elements in thedesign. In Web design, texture is visual, but it provides the illusion of physical texture. Some

    common textures are:

    rough smooth hard soft

    http://designm.ag/inspiration/textured-websites/

    Contrasts texture

    The contrasts form

    http://designm.ag/inspiration/textured-websites/http://designm.ag/inspiration/textured-websites/http://designm.ag/inspiration/textured-websites/http://designm.ag/inspiration/textured-websites/
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    The contrasts - form

    Contrast in form is the contrast betweenround square - trianglehard softtight loose

    Basic contrasts between the forms of the objects

    The contrasts - form

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    The contrasts - form

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    The 5 contrasts - strength

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    g

    Weak

    The 5 contrasts - strength

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    http://www.createbikes.com/

    The contrasts - strength

    http://www.createbikes.com/http://www.createbikes.com/
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    http://www.banksy.co.uk

    http://www.banksy.co.uk/http://www.banksy.co.uk/
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    On the next slide there id a google search result Interesting inmany respects not only from a design perspective.

    The search is julian assange should

    Make a group of 3 4 people who you have spoken to least, andexamine the Google results page from the point of view of gestalt laws, contrasts and anything else that you can think of.

    We will use the break + 15 minutes then I will call you back andwe can compare results.

    Remember to have a break as well.

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    http://www.lingscars.com/

    http://www.lingscars.com/http://www.lingscars.com/
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    What happens when you land at thebottom of a site?

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    In web sites paths are the consistent, predictablenavigational links that appear the same waythroughout the web site.

    Paths can be purely in the users mind, as in yourhabitual navigation through a favourite newspapersite.

    Paths can also be explicit site navigation elementssuch as breadcrumb trails that show you where you are

    in relation to the overall site Figure 4.2 Twoexamples of breadcrumb trails in site headers.

    webstyleguide

    http://en.wikipedia.org/wiki/Breadcrumb_(navigation)http://en.wikipedia.org/wiki/Breadcrumb_(navigation)
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    The trunk test1 take a page at random and print it

    2 hold it at arms length (so you cant see it closely)

    3 Quickly find and circle the trunk test items

    Site ID Local navigation

    Page name sections + subsections

    You are here Search

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    The trunk test (Dont make me think, Steve Krug)

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    Sections and SubsectionsGlobal navigation To assist users with navigation, place linksthat point to other sections and subsectionswithin the site. This helps users find all theinformation within a site, especially in thecase they get lost.

    Local Navigation Within sections of a site, there are usuallysubsections, or a list of other pages that arerelated to the section. Navigation should be

    provided to those pages on main sectionpages to enable users to easily find thosepages. This is similar to Sections and Subsections above.

    The trunk test (Dont make me think, Steve Krug)

    Search

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    You Are HereIndicators There are many types of indicators that designersuse. Some designers use

    reverse text when menubars are present. Somedesigners use tabs. Otherdesigners use acombination of thosefeatures.

    Search Every page should contain the ability to search the site. In the case that users do notfind what they are looking for, they can operate the search feature to aid them ontheir quest.

    See alsohttp:// www.ikea.com/dk/da/catalog/categories/departments/bedroom/10681/

    http://www.ikea.com/dk/da/catalog/categories/departments/bedroom/10681/http://www.ikea.com/dk/da/catalog/categories/departments/bedroom/10681/http://www.ikea.com/dk/da/catalog/categories/departments/bedroom/10681/http://www.ikea.com/dk/da/catalog/categories/departments/bedroom/10681/http://www.ikea.com/dk/da/catalog/categories/departments/bedroom/10681/http://www.ikea.com/dk/da/catalog/categories/departments/bedroom/10681/http://www.ikea.com/dk/da/catalog/categories/departments/bedroom/10681/http://www.ikea.com/dk/da/catalog/categories/departments/bedroom/10681/http://www.ikea.com/dk/da/catalog/categories/departments/bedroom/10681/http://www.ikea.com/dk/da/catalog/categories/departments/bedroom/10681/
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    Dont design in front of the computer

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    Dont design in front of the computer

    Choose structure

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    Choose structure

    Choose structure

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    Choose structure

    Choose structure

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    Choose structure

    Choose structure

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    Choose structure

    Design catagories groups chunks

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    Design catagories, groups, chunks

    Choose classification schemes

    http://www.slideshare.net/webdirections/donna-maurer-information-architecture-a-how-tohttp://www.slideshare.net/share/blogspot/4836http://www.slideshare.net/webdirections/donna-maurer-information-architecture-a-how-tohttp://www.slideshare.net/share/facebook/4836/Check%20out%20this%20SlideShare%20presentation%20:%20Donna%20Maurer%20-%20Information%20architecture:%20a%20%22...http://www.slideshare.net/share/tweet/4836/Check%20out%20this%20SlideShare%20presentation%20:%20Donna%20Maurer%20-%20Information%20architecture:%20a%20%22...http://www.google.com/url?ct=abg&q=https://www.google.com/adsense/support/bin/request.py?contact=abg_afc&url=http://www.slideshare.net/webdirections/donna-maurer-information-architecture-a-how-to&hl=en&client=ca-pub-5203428669823392&adU=www.netrepublic.dk&adT=Web+Design+Til+Lavpris&adU=www.designschool.com&adT=Design+Skole+i+Spanien&adU=www.ironspeed.com&adT=Free+C%23+code+generator&gl=DK&usg=AFQjCNFmmOSLvT7N_559cxl8qegXO3aAuQhttp://googleads.g.doubleclick.net/aclk?sa=l&ai=BC3xjW7qdTaycLZCj8APdpMnBAY2o49AB_dysjBjAjbcBwPVBEAMYAyDhlrQJKAM4AFCMl-WMBWDRmbmC0AegAcetrv8DsgESd3d3LnNsaWRlc2hhcmUubmV0ugEKMzAweDI1MF9hc8gBAdoBVmh0dHA6Ly93d3cuc2xpZGVzaGFyZS5uZXQvd2ViZGlyZWN0aW9ucy9kb25uYS1tYXVyZXItaW5mb3JtYXRpb24tYXJjaGl0ZWN0dXJlLWEtaG93LXRvgAIB4AIA6gIRc2xpZGV2aWV3X3JpZ2h0XzGQA8gGmAOsAqgDAcgDF-gDiAPoA8EH6AP9A-gDtAX1AyAAMMTgBAE&num=3&sig=AGiWqtwEqfMTOObw6DIzwMgoi1XDkDbiNg&client=ca-pub-5203428669823392&adurl=http://www.ironspeed.com/googlecloud.aspx&nm=5http://googleads.g.doubleclick.net/aclk?sa=l&ai=BRcfmW7qdTaycLZCj8APdpMnBAZnOhPAB0casmRfAjbcBsJ8aEAIYAiDhlrQJKAM4AFD22ZuP-f____8BYNGZuYLQB6ABrbmT7gOyARJ3d3cuc2xpZGVzaGFyZS5uZXS6AQozMDB4MjUwX2FzyAEB2gFWaHR0cDovL3d3dy5zbGlkZXNoYXJlLm5ldC93ZWJkaXJlY3Rpb25zL2Rvbm5hLW1hdXJlci1pbmZvcm1hdGlvbi1hcmNoaXRlY3R1cmUtYS1ob3ctdG-AAgGpAj0pvpo29bc-4AIA6gIRc2xpZGV2aWV3X3JpZ2h0XzGQA8gGmAOsAqgDAcgDF-gDiAPoA8EH6AP9A-gDtAX1AyAAMMTgBAE&num=2&sig=AGiWqtzo5CDzX3mN0XiavDLeLYUvd18HVQ&client=ca-pub-5203428669823392&adurl=http://www.designschool.com&nm=2http://googleads.g.doubleclick.net/aclk?sa=L&ai=Bgk-gW7qdTaycLZCj8APdpMnBAfXotYkCvfjq6iLAjbcB0IHVARABGAEg4Za0CSgDOABQ7NqE8QZg0Zm5gtAHsgESd3d3LnNsaWRlc2hhcmUubmV0ugEKMzAweDI1MF9hc8gBAdoBVmh0dHA6Ly93d3cuc2xpZGVzaGFyZS5uZXQvd2ViZGlyZWN0aW9ucy9kb25uYS1tYXVyZXItaW5mb3JtYXRpb24tYXJjaGl0ZWN0dXJlLWEtaG93LXRvqQI6iHRuDrSJPuACAOoCEXNsaWRldmlld19yaWdodF8xkAPIBpgDrAKoAwHIAxfoA4gD6APBB-gD_QPoA7QF9QMgADDE4AQB&num=1&sig=AGiWqtx1AWgvYj_tctJn1sEqyKyA6FEFlw&client=ca-pub-5203428669823392&adurl=http://www.netrepublic.dk/index.html
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    Web Directions SouthInformation architecture: Ahow -to

    Choose classification schemes Date Alphabetical Geography Task

    Audience Topic

    formal, existing ones- dewey,

    informal, developedfor the purpose

    Date is a natural organisationscheme for anything thathappened, or will happen at apoint in time. It works best

    when people are looking atthe site frequently. If this isnot the case, alternateorganisation schemes will benecessary so people can

    easily find relevant historicalcontent.

    Choose classification schemes

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    Web Directions SouthInformation architecture: Ahow -to

    Choose classification schemes Date Alphabetical Geography Task

    Audience Topic

    formal, existing ones -dewey,

    informal, developed forthe purpose

    An alphabetical scheme suits contentarranged by name (such as author orartist), where the name is clear and itis likely people will look for thecontent by the name.

    Few sites use alphabetical as theprimary organisation scheme. A-Zindexes, as supplemental navigation,provide a terrific alternate method

    for finding content as long as theindex uses labels that are sensible forsite readers.

    Choose classification schemes

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    Web Directions SouthInformation architecture: Ahow -to

    Choose classification schemes Date Alphabetical Geography Task

    Audience Topic

    formal, existing ones -dewey, LOC, commodity

    informal, developed forthe purpose

    A geographical organisationscheme is perfect foranything relating to physical

    geography, particularlytravel sites. Some sites stillmake you choose yourcountry before letting youin, but this practice is lesscommon than it once was.

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    Choose classification schemes

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    Choose classification schemes Date Alphabetical Geography Task

    Audience Topic

    formal, existing ones- dewey,

    informal, developedfor the purpose.

    Audience-based schemes are also aninteresting challenge. In order forthem to work, people must be ableto clearly associate with one of theaudiences. People are often temptedto implement role-based systems forintranets - these often fail as it isdifficult to determine what your roleactually is.

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    Card SortingA brief introduction

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    What if things dont fit?

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    What if things don t fit ?

    Other methods of sorting may not be so easyto understand

    Folk taxonomies (social knowledge) Contextual Others?

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    The trunk test (Steve Krug)

    You imagine you have been locked in the boot

    of a car driven around for a while and let out.

    How do you find out where you are?

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    In his book The Image of the City (1960), Kevin Lynch coined the term wayfinding to describe his concept ofenvironmental legibility.

    Orientation: Where am I am right now?

    Route decisions: Can I find the way to where I want to go?

    Mental mapping: Are my experiences consistent andunderstandable enough to know where Ive been and topredict where I should go next?

    Closure: Can I recognize that I have arrived in the rightplace?

    http://www.amazon.com/exec/obidos/tg/detail/-/0262620014/webstyleguidehttp://en.wikipedia.org/wiki/Kevin_A._Lynchhttp://en.wikipedia.org/wiki/Kevin_A._Lynchhttp://www.amazon.com/exec/obidos/tg/detail/-/0262620014/webstyleguide
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    h

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    Steve Krug

    What site is this?

    What page am I on?

    What are the major sections ofthe site?

    What are my options at thislevel?

    Where am I in the scheme ofthings?

    How do I search?

    Kevin Lynch

    Orientation: Where am I am

    right now?

    Route decisions: Can I find theway to where I want to go?

    Mental mapping: Are myexperiences consistent andunderstandable enough to knowwhere Ive been and to predictwhere I should go next?

    Closure: Can I recognize that Ihave arrived in the rightplace?

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    (Krug, 2006)

    What happens when you land at thebottom of a site?

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    In web sites paths are the consistent predictable

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    In web sites paths are the consistent, predictablenavigational links that appear the same waythroughout the web site.

    Paths can be purely in the users mind, as in yourhabitual navigation through a favourite newspapersite.

    Paths can also be explicit site navigation elementssuch as breadcrumb trails that show you where you arein relation to the overall site Figure 4.2 Twoexamples of breadcrumb trails in site headers.

    webstyleguide

    http://en.wikipedia.org/wiki/Breadcrumb_(navigation)http://en.wikipedia.org/wiki/Breadcrumb_(navigation)
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    Sections and Subsections

    The trunk test (Dont make me think, Steve Krug)

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    Sections and SubsectionsGlobal navigation To assist users with navigation, place links

    that point to other sections and subsectionswithin the site. This helps users find all theinformation within a site, especially in thecase they get lost.

    Local Navigation Within sections of a site, there are usuallysubsections, or a list of other pages that arerelated to the section. Navigation should beprovided to those pages on main sectionpages to enable users to easily find thosepages. This is similar to Sections and Subsections above.

    The trunk test (Dont make me think, Steve Krug)

    Search Every page should contain the ability to search the site In the case that users do not

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    You Are HereIndicators There are many types of indicators that designersuse. Some designers usereverse text when menubars are present. Somedesigners use tabs. Otherdesigners use acombination of thosefeatures.

    Every page should contain the ability to search the site. In the case that users do notfind what they are looking for, they can operate the search feature to aid them ontheir quest.

    See alsohttp:// www.ikea.com/dk/da/catalog/categories/departments/bedroom/10681/

    http://www.ikea.com/dk/da/catalog/categories/departments/bedroom/10681/http://www.ikea.com/dk/da/catalog/categories/departments/bedroom/10681/http://www.ikea.com/dk/da/catalog/categories/departments/bedroom/10681/http://www.ikea.com/dk/da/catalog/categories/departments/bedroom/10681/http://www.ikea.com/dk/da/catalog/categories/departments/bedroom/10681/http://www.ikea.com/dk/da/catalog/categories/departments/bedroom/10681/http://www.ikea.com/dk/da/catalog/categories/departments/bedroom/10681/http://www.ikea.com/dk/da/catalog/categories/departments/bedroom/10681/http://www.ikea.com/dk/da/catalog/categories/departments/bedroom/10681/http://www.ikea.com/dk/da/catalog/categories/departments/bedroom/10681/
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    Designing information structure

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    Dont design in front of the computer

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    g p

    http://www.slideshare.net/webdirections/donna-maurer-information-architecture-a-how-tohttp://www.slideshare.net/share/blogspot/4836http://www.slideshare.net/webdirections/donna-maurer-information-architecture-a-how-tohttp://www.slideshare.net/share/facebook/4836/Check%20out%20this%20SlideShare%20presentation%20:%20Donna%20Maurer%20-%20Information%20architecture:%20a%20%22...http://www.slideshare.net/share/tweet/4836/Check%20out%20this%20SlideShare%20presentation%20:%20Donna%20Maurer%20-%20Information%20architecture:%20a%20%22...http://www.google.com/url?ct=abg&q=https://www.google.com/adsense/support/bin/request.py?contact=abg_afc&url=http://www.slideshare.net/webdirections/donna-maurer-information-architecture-a-how-to&hl=en&client=ca-pub-5203428669823392&adU=www.netrepublic.dk&adT=Web+Design+Til+Lavpris&adU=www.designschool.com&adT=Design+Skole+i+Spanien&adU=www.ironspeed.com&adT=Free+C%23+code+generator&gl=DK&usg=AFQjCNFmmOSLvT7N_559cxl8qegXO3aAuQhttp://googleads.g.doubleclick.net/aclk?sa=l&ai=BC3xjW7qdTaycLZCj8APdpMnBAY2o49AB_dysjBjAjbcBwPVBEAMYAyDhlrQJKAM4AFCMl-WMBWDRmbmC0AegAcetrv8DsgESd3d3LnNsaWRlc2hhcmUubmV0ugEKMzAweDI1MF9hc8gBAdoBVmh0dHA6Ly93d3cuc2xpZGVzaGFyZS5uZXQvd2ViZGlyZWN0aW9ucy9kb25uYS1tYXVyZXItaW5mb3JtYXRpb24tYXJjaGl0ZWN0dXJlLWEtaG93LXRvgAIB4AIA6gIRc2xpZGV2aWV3X3JpZ2h0XzGQA8gGmAOsAqgDAcgDF-gDiAPoA8EH6AP9A-gDtAX1AyAAMMTgBAE&num=3&sig=AGiWqtwEqfMTOObw6DIzwMgoi1XDkDbiNg&client=ca-pub-5203428669823392&adurl=http://www.ironspeed.com/googlecloud.aspx&nm=5http://googleads.g.doubleclick.net/aclk?sa=l&ai=BRcfmW7qdTaycLZCj8APdpMnBAZnOhPAB0casmRfAjbcBsJ8aEAIYAiDhlrQJKAM4AFD22ZuP-f____8BYNGZuYLQB6ABrbmT7gOyARJ3d3cuc2xpZGVzaGFyZS5uZXS6AQozMDB4MjUwX2FzyAEB2gFWaHR0cDovL3d3dy5zbGlkZXNoYXJlLm5ldC93ZWJkaXJlY3Rpb25zL2Rvbm5hLW1hdXJlci1pbmZvcm1hdGlvbi1hcmNoaXRlY3R1cmUtYS1ob3ctdG-AAgGpAj0pvpo29bc-4AIA6gIRc2xpZGV2aWV3X3JpZ2h0XzGQA8gGmAOsAqgDAcgDF-gDiAPoA8EH6AP9A-gDtAX1AyAAMMTgBAE&num=2&sig=AGiWqtzo5CDzX3mN0XiavDLeLYUvd18HVQ&client=ca-pub-5203428669823392&adurl=http://www.designschool.com&nm=2http://googleads.g.doubleclick.net/aclk?sa=L&ai=Bgk-gW7qdTaycLZCj8APdpMnBAfXotYkCvfjq6iLAjbcB0IHVARABGAEg4Za0CSgDOABQ7NqE8QZg0Zm5gtAHsgESd3d3LnNsaWRlc2hhcmUubmV0ugEKMzAweDI1MF9hc8gBAdoBVmh0dHA6Ly93d3cuc2xpZGVzaGFyZS5uZXQvd2ViZGlyZWN0aW9ucy9kb25uYS1tYXVyZXItaW5mb3JtYXRpb24tYXJjaGl0ZWN0dXJlLWEtaG93LXRvqQI6iHRuDrSJPuACAOoCEXNsaWRldmlld19yaWdodF8xkAPIBpgDrAKoAwHIAxfoA4gD6APBB-gD_QPoA7QF9QMgADDE4AQB&num=1&sig=AGiWqtx1AWgvYj_tctJn1sEqyKyA6FEFlw&client=ca-pub-5203428669823392&adurl=http://www.netrepublic.dk/index.htmlhttp://www.slideshare.net/webdirections/donna-maurer-information-architecture-a-how-tohttp://www.slideshare.net/webdirections/donna-maurer-information-architecture-a-how-tohttp://www.slideshare.net/webdirectionshttp://www.slideshare.net/webdirections/donna-maurer-information-architecture-a-how-tohttp://www.slideshare.net/webdirections/donna-maurer-information-architecture-a-how-tohttp://www.slideshare.net/webdirections/donna-maurer-information-architecture-a-how-tohttp://www.slideshare.net/webdirections/donna-maurer-information-architecture-a-how-tohttp://www.slideshare.net/webdirections/donna-maurer-information-architecture-a-how-tohttp://www.google.com/url?ct=abg&q=https://www.google.com/adsense/support/bin/request.py?contact=abg_afc&url=http://www.slideshare.net/webdirections/donna-maurer-information-architecture-a-how-to&hl=en&client=ca-pub-5203428669823392&adU=www.lynda.com/learn/Adobe&adT=ImageAd&gl=DK&usg=AFQjCNEZLMRmEMYjcd81R1IT0CKQonOKPg
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    Choose structure

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    Choose structure

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    Facets are often derived by analysis of the text of an item using entityextraction techniques or from pre-existing fields in the database such as author, descriptor,language, and format. This approach permits existing web-pages, product descriptions orarticles to have this extra metadata extracted and presented as a navigation facet.

    Choose structure

    http://en.wikipedia.org/wiki/Entity_extractionhttp://en.wikipedia.org/wiki/Entity_extractionhttp://en.wikipedia.org/wiki/Entity_extractionhttp://en.wikipedia.org/wiki/Entity_extraction
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    Choose classification schemes

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    Web Directions SouthInformation architecture: Ahow -to

    Date Alphabetical Geography Task Audience Topic

    formal, existing ones- dewey,

    informal, developedfor the purpose

    Date is a natural organisationscheme for anything thathappened, or will happen at apoint in time. It works best

    when people are looking atthe site frequently. If this isnot the case, alternateorganisation schemes will benecessary so people caneasily find relevant historicalcontent.

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    Choose classification schemes

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    Web Directions SouthInformation architecture: Ahow -to

    Date Alphabetical Geography Task Audience Tag-based Topic

    formal, existing ones- dewey,

    informal, developedfor the purposal

    Task-based schemes are aninteresting challenge. Inorder for them to work, the

    tasks must be clear andunambiguous.

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    C d S ti g

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    Card SortingA brief introduction

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    What if things dont fit?

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    Other methods of sorting may not be so easyto understand

    Folk taxonomies (social knowledge)

    Contextual Others?

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    What is Card Sorting?

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    Start with a stack of cards(one item per card)

    Users sort cards intogroups that makesense to them

    A technique for exploring users mental models

    How do you do it?

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    Card sorting is a simple technique in usability design where agroup of subject experts or "users", however inexperiencedwith design, are guided to generate a category tree orfolksonomy. It is a useful approach for designing workflows,menu structure, or web site navigation paths. Card sorting hasa characteristically low-tech approach. The concepts are firstidentified and written onto simple index cards or Post-itnotes. The user group then arranges these to represent thegroups or structures they are familiar with.

    http://en.wikipedia.org/wiki/Card_sorting

    http://en.wikipedia.org/wiki/Card_sortinghttp://en.wikipedia.org/wiki/Card_sorting
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    What are the drawbacks?

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    Not goal driven, shows understanding ratherthan needs.

    Can be big differences between users so the

    users thoughts and thoughts could be moreuseful

    Doesn't take the user situation into account.

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    Closed Card Sorting

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    The person organizes cards into pre-namedcategories

    When to do it: When you are trying to evaluate an existing

    information architecture, or confirm a proposed

    Information architecture.

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    After the sorting is done

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    1. Record the results Spreadsheet Draw a picture/take a photograph of the

    categories (see proximity and organization of the

    piles)2. Analyze the results

    Look for patterns Cluster analysis

    3. Incorporate results into design

    Navigation examples

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    is a term to describe user interfaces (especially in

    websites) in which it is inordinately difficult forusers to discern the destinations of navigationalhyperlinks or, in severe cases, even to determine wherethe hyperlinks are. The typical form of MMN isrepresented by menus composed of unrevealing icons thatare replaced with explicative text only when the mousecursor hovers over them.

    (Architects are particularly bad in this respect)

    Navigation examples www.visitdenmark.com

    Mystry meat - http://www.torchia.com/

    http://www.visitdenmark.com/http://www.torchia.com/http://www.torchia.com/http://www.visitdenmark.com/
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    http://songza.fm /

    Navigation examples www.visitdenmark.com

    http://songza.fm/http://songza.fm/http://www.visitdenmark.com/http://www.visitdenmark.com/http://songza.fm/http://songza.fm/
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    Radial context

    menu aka.pie menu

    Especially useful withstylus input.

    Navigation examples www.visitdenmark.com

    http://songza.fm/http://www.visitdenmark.com/http://www.visitdenmark.com/http://www.dontclick.it/
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    http://www.dontclick.it/

    http://www.dontclick.it/http://www.dontclick.it/http://www.dontclick.it/
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    Points of interest?

    Hotspots?

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    One might argue that theblackened breast serves as a

    green light of sorts: a signalto subsequent travelers thatprior others who have trodon these steps havetransgressed ;

    http://www.popmatters.com/pm/post/breasts-and-public-behavior/

    Navigation in real life m

    http://www.popmatters.com/pm/post/breasts-and-public-behavior/http://www.popmatters.com/pm/post/breasts-and-public-behavior/http://www.popmatters.com/pm/post/breasts-and-public-behavior/http://www.popmatters.com/pm/post/breasts-and-public-behavior/http://www.popmatters.com/pm/post/breasts-and-public-behavior/http://www.popmatters.com/pm/post/breasts-and-public-behavior/http://www.popmatters.com/pm/post/breasts-and-public-behavior/http://www.popmatters.com/pm/post/breasts-and-public-behavior/http://www.popmatters.com/pm/post/breasts-and-public-behavior/http://www.popmatters.com/pm/post/breasts-and-public-behavior/http://www.popmatters.com/pm/post/breasts-and-public-behavior/http://www.popmatters.com/pm/post/breasts-and-public-behavior/http://www.visitdenmark.com/
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    Navigation in real life m

    http://www.visitdenmark.com/
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    Layar reality browser (maybe wecan hold a website in ourhands?)

    using search data driven

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    navigation superimposed ontorealtime camera image using gps.

    Social network people identifier;

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    Using the data to drive navigation

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    http://mapumental.channel4.com

    http://mapumental channel4 com/T/tKzLSHEHP5snHPsCT

    Using the data to drive navigation

    http://mapumental.channel4.com/http://mapumental.channel4.com/T/tKzLSHEHP5snHPsCThttp://mapumental.channel4.com/T/tKzLSHEHP5snHPsCThttp://mapumental.channel4.com/http://mapumental.channel4.com/http://www.gapminder.org/
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    http://www.gapminder.org/

    University of Hamburg researchers found that the Web is moving from a statichypertext information system to dynamic interactive services with rapidinteractivity between man and machine. The authors recommend that webd l t i f t l di g b g t k ith th d f

    http://www.gapminder.org/http://www.gapminder.org/http://www.gapminder.org/
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    developers create concise, fast loading web pages to keep pace with the speed of web navigation.

    The Hamburg researchers found an F-shaped pattern of clicking activity similar toresults found in eye tracking studies. There appears to be a strong link between oureye and hand movements over the surface of web pages.

    (Weinreich et al. 2006)

    http://www.websiteoptimization.com/speed/tweak/clickstream

    http://www.bedstpaanettet.dk especiallycheck out the section

    http://www.websiteoptimization.com/speed/tweak/clickstream/http://www.websiteoptimization.com/speed/tweak/clickstream/http://www.bedstpaanettet.dk/http://www.bedstpaanettet.dk/
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    check out the section

    http://www.ucc.ie/hfrg/emmus/methods/cardsort.html

    http://www.useit.com/papers/sun/cardsort.html

    http://patternry.com/

    http://www.webmonkey.com/2010/02/Information_Architecture_Tutorial/

    http://www.ucc.ie/hfrg/emmus/methods/cardsort.htmlhttp://www.ucc.ie/hfrg/emmus/methods/cardsort.htmlhttp://www.useit.com/papers/sun/cardsort.htmlhttp://www.useit.com/papers/sun/cardsort.htmlhttp://patternry.com/http://www.webmonkey.com/2010/02/Information_Architecture_Tutorial/http://www.webmonkey.com/2010/02/Information_Architecture_Tutorial/http://www.webmonkey.com/2010/02/Information_Architecture_Tutorial/http://www.webmonkey.com/2010/02/Information_Architecture_Tutorial/http://www.webmonkey.com/2010/02/Information_Architecture_Tutorial/http://patternry.com/http://patternry.com/http://www.useit.com/papers/sun/cardsort.htmlhttp://www.useit.com/papers/sun/cardsort.htmlhttp://www.useit.com/papers/sun/cardsort.htmlhttp://www.ucc.ie/hfrg/emmus/methods/cardsort.htmlhttp://www.ucc.ie/hfrg/emmus/methods/cardsort.html
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    References and links

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    http://www.designconsolidated.com.au/graphic-design-principles/presentation.htm

    http://www.ucc.ie/hfrg/emmus/methods/cardsort.html

    http://www.useit.com/papers/sun/cardsort.html

    http://patternry.com/

    http://www.webmonkey.com/2010/02/Information_Architecture_Tutorial/

    http://www.designconsolidated.com.au/graphic-design-principles/presentation.htmhttp://www.designconsolidated.com.au/graphic-design-principles/presentation.htmhttp://www.ucc.ie/hfrg/emmus/methods/cardsort.htmlhttp://www.ucc.ie/hfrg/emmus/methods/cardsort.htmlhttp://www.useit.com/papers/sun/cardsort.htmlhttp://www.useit.com/papers/sun/cardsort.htmlhttp://patternry.com/http://www.webmonkey.com/2010/02/Information_Architecture_Tutorial/http://www.webmonkey.com/2010/02/Information_Architecture_Tutorial/http://www.webmonkey.com/2010/02/Information_Architecture_Tutorial/http://www.webmonkey.com/2010/02/Information_Architecture_Tutorial/http://www.webmonkey.com/2010/02/Information_Architecture_Tutorial/http://patternry.com/http://patternry.com/http://www.useit.com/papers/sun/cardsort.htmlhttp://www.useit.com/papers/sun/cardsort.htmlhttp://www.useit.com/papers/sun/cardsort.htmlhttp://www.ucc.ie/hfrg/emmus/methods/cardsort.htmlhttp://www.ucc.ie/hfrg/emmus/methods/cardsort.htmlhttp://www.designconsolidated.com.au/graphic-design-principles/presentation.htmhttp://www.designconsolidated.com.au/graphic-design-principles/presentation.htmhttp://www.designconsolidated.com.au/graphic-design-principles/presentation.htmhttp://www.designconsolidated.com.au/graphic-design-principles/presentation.htmhttp://www.designconsolidated.com.au/graphic-design-principles/presentation.htmhttp://www.designconsolidated.com.au/graphic-design-principles/presentation.htm