INTERBOOT 2014 | Exhibitors' information

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53rd INTERNATIONAL WATER SPORTS EXHIBITION

20 - 28 SEPTEMBER 2014

EXHIBITORS’ INFORMATION

Captivating exhibition experiencepromising location

unique feelinghonest cooperationbest preconditions

for joining in!

INTERBOOTPURE PLEASURE

357 060 01_rzAusstellerunterlagen_V3.indd 1 09.12.13 11:05

82,3 %

17,7 %

75 %50 %25 %5 %

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Water sports athletes

Non-water sports athletes

| The INTERBOOT highly appeals to watersports enthusiasts. The visitors are not just “curious“, but have a real interest.

Ivo Herzog, CEO, Herzog Marinecenter AG:“We have had positive results at the INTERBOOT 2013. We were able to make a lot of interesting contacts, which have resulted in some business. We are satisfied and are looking to the future with optimism. We will be back at the INTERBOOT next year.“

Gerhard Schöchl, CEO, Sunbeam Yachts Schöchl Yachtbau GmbH:“The INTERBOOT has always been a good show. The visitors are in a positive mood. The organization of the show is very good and the team exudes warmth. Our business success here has been positive in two respects - first because the sales themselves have been satisfactory and second because they have been evenly distributed among our customers from Austria, Switzerland and Germany. You can see that the entire region here in the south is in a positive mood.“ Gregor Zurfluh, CEO, Fallenbach Werft AG, (Dufour/Seascape):“So far, we are pleased with how this year’s show went. Although it felt like less was happening during the week, the right customers were here. They were interested and ready to buy. We already sold our largest boat, the Dufour 500, during the show. I consider that a good sign, especially for boats in our size class. We have been coming to the INTERBOOT for over 30 years and for us it is the most important show for our Swiss customers.“


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Captivating Exhibition Experience

The INTERBOOT wants to win people over to watersports.

Every year new, creative and innovative concepts make it a

captivating exhibition experience. The first computer-aided

watersports information desk is an example from the past.

The successful Liquid Quarter Mile, first conducted in 2006,

which focuses on the power of motorboats or the world-class

wakeboard-event Cash for Tricks are others.

Among others, the INTERBOOT fair owes its attractiveness to its

multi-faceted supporting programme. With the INTERBOOT SPORTS

GROUP we organise about 500 events annually which appeal to

both passionate water sports enthusiasts and new groups of po-

tential customers. We invite you to look, cheer along and join

in. The fun and excitement of watersports transmit the spark to

the visitors as well as to the media: So, with expert guidance,

the journalists get active themselves, in the water, on the water

and underwater, on the INTERBOOT Media day. Experience values

which benefit you as an exhibitor.

Outside the exhibition time we are on tour with the

INTERBOOT, as ambassadors of watersports on-site in our target

countries. All year round the well-established INTERBOOT Card

offers exclusive benefits and events for its growing community

of watersports enthusiasts.


58.844 Euro

31.666 Euro

22.508 Euro

22.115 Euro

21.295 Euro

40.000 Euro20.000 Euro

20.621 Euro

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CHFL

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Bavaria

Baden-Wuerttemberg

Austria

Liechtenstein

Switzerland

All of Germany

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| Munich

| Innsbruck

| Salzburg

| Frankfurt

| Strasbourg

| Zurich

| Geneva

| Genoa

| Milan

| Hamburg

| Berlin

| The visitors from the catchment area of the INTERBOOT fair are well-funded.Purchasing Power 2013 per Inhabitant, Source: www.gfk.com/de


Promising Location

At the INTERBOOT at the Lake of Constance we present your pro-

ducts and services amidst one of the most popular watersports areas

of Europe. The fact that you are in the centre of markets with a

high purchasing power, makes the location even more attractive.

Its direct catchment area includes the countries Liechtenstein, Swit-

zerland, Austria, as well as Southern Germany. About 14.3 million

people with an above-average available income, compared to the

rest of Europe, live here. The INTERBOOT compels through visitors

who are interested in watersports and also have the financial possi-

bilities to invest in their passion.

The majority of international visitors comes from Switzerland

which has the highest concentration of boats in relation to the

number of inhabitants, by the way, with 100,000 licensed sports

boats. The fact that so many watersports enthusiasts from neigh-

bour countries visit the INTERBOOT, is not least due to the close

cooperation of the INTERBOOT with the Swiss Boat Builders Associa-

tion (SBV).

David Clavadetscher, Managing Director of the Swiss Boatbuilders Association:“Fundamentally, the Swiss exhibitors at the INTERBOOT are very satisfied. As in the past, we have continued to notice how many well-qualified Swiss visitors we have here at the show. Interested buyers tend to visit during the week. The expo’s supporting program with the Trade Fair Lake and the INTERBOOT Harbor are a delight for exhibitors and visitors alike. With its efforts to encourage the next generation, ‘Cash for Tricks’ and the INTERBOOT youth camp, the INTERBOOT has set the right course.“ Peter Grimm, Member of the management and co-owner, Brunnert-Grimm AG:“The INTERBOOT is always at the right time of the year, first because the customers take the positive feelings of summer with them and because it gives us enough time to deliver the boats that are ordered right on schedule for the start of the 2014 season. In 2013, like every year, we saw strong interest from the public with a high proportion of trade visitors who weren’t just interested in looking but were very inquisitive, which is why we are expecting some business to come out of the show once it’s over. I estimate that there were more Swiss at the show this year than last year. For our company, the INTERBOOT remains the most important event outside of our shipyard. We feel very comfortable here in Friedrichshafen and interested members of the public as well as existing customers enjoy coming to visit us here at the show.“


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INTERBOOT harbour

Fair grounds

| The INTERBOOT 2013, with its fair and harbour combination, was well-visited.

Patric Polch, CEO, Boote Polch KG:“We are satisfied with the show. The visitors were interested and there were a lot of Swiss guests at our stand. We also noticed that a lot of sail boaters visited the motorboat halls, which is great for us, because our products are also well-loved by sail boaters who want to switch over to motor boating. Our experience here at the INTERBOOT has been one of a very professional and warm expo team - from the parking attendant to the head of the expo.“


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Unique Feeling

The comfort of the Friedrichshafen fair, the architecture, the

modern infrastructure, as well as the dedicated and personal

service militate in favour of the INTERBOOT. Among others, the in-

ternational watersports exhibition owes its inimitable atmosphere

to its location within the scenic region of the Lake of Constance.

But for us, the Lake of Constance is more than just a nice scenery.

The INTERBOOT harbour at the lake is an integral part of the fair

concept – as a 535 square kilometres big watersports test area of a

class of its own.

With more than 100 berths, the INTERBOOT harbour offers

numerous exhibitors the possibility to present their products not

only in the exhibition halls, but also in their natural element,

the water. Here you can demonstrate novelties and product bene-

fits under real conditions or invite interested people to an ample

trial trip. Spectacular sports and show events in the harbour area

and along the whole Friedrichshafen lake front provide for a high

media coverage and a high volume of visitors. Experiencing top-

class watersports that closely is a unique feeling!

Goran Pitesa, Sales Director, Bavaria Yachtbau GmbH:“All in all, we are satisfied with the response at both stands - in the motorboat and in the sailboat areas. Our expectations were met from the dealer as well as the visitor side. The market here in the south is picking up again slightly. The cooperation with Messe Friedrichshafen is excellent. The INTERBOOT radiates a good atmosphere.“

Ed Houben, Sales Engineer, Linssen Yachts:“This year we are very satisfied with the visitor numbers and also with the quality of the guests. Sales are certain to result from this show, I’m sure of that. We are also very pleased with the exhibition hall planning at the INTERBOOT. Every visitor gets his money’s worth here. Friedrichshafen is a very high-quality show for us.“


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Organiser Messe Friedrichshafen GmbH

Neue Messe 1 88046 Friedrichshafen

T +49 | 0 | 7541 | 708 | 0F +49 | 0 | 7541 | 708 | 110 www.interboot.com

Tourist-Information Friedrichshafen

Bahnhofsplatz 2 88045 Friedrichshafen

T +49 | 0 | 7541 | 3001 | 0F +49 | 0 | 7541 | 72588 tourist-info@ friedrichshafen.de www.friedrichshafen.info

Airport Friedrichshafen

www.fly-away.de

Honest Cooperation

At the Friedrichshafen exhibition you will get service and find contact people you

can rely on. Our experienced project team personally cares for the exhibitors‘ needs and

counts on an honest cooperation. Professionality hand in hand with humanity. With our

efforts we want to make your INTERBOOT fair presence a stressless success. We invite you to

be an exhibitor at the 53rd INTERBOOT!

Dirk KreidenweißShow DirectorT +49|0|7541|708|401F +49|0|7541|708|[email protected]

53rd INTERNATIONAL WATER SPORTS EXHIBITION For joining in! 20 - 28 SEPTEMBER 2014

Marc MaischEvents & ProgrammesT +49|0|7541|708|419F +49|0|7541|708|[email protected]

Tanja KöslingProject CoordinatorT +49|0|7541|708|457F +49|0|7541|708|[email protected]

Stefanie StraubProject CoordinatorT +49|0|7541|708|402F +49|0|7541|708|[email protected]


INTERBOOT 2014 | Exhibitors' information

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