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INTERACTIVE MARKETING PACKAGE Fall 2010Interactive Marketing Package Why is The Benefit Bank...
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Fall 2010 Interactive Marketing Package INTERACTIVE MARKETING PACKAGE Why is The Benefit Bank Interactive Marketing Package just like a Best Friend?
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Transcript of INTERACTIVE MARKETING PACKAGE Fall 2010Interactive Marketing Package Why is The Benefit Bank...
Fall 2010 Interactive Marketing Package
INTERACTIVE MARKETING PACKAGE
Why
is The Benefit Bank
Interactive Marketing Package
just like a
Best Friend?
Fall 2010 Interactive Marketing Package
INTERACTIVE MARKETING PACKAGE
Because
It’s a
Dog…..
Fall 2010 Interactive Marketing Package
INTERACTIVE MARKETING PACKAGE
The Benefit Bank Interactive Marketing Package is Detailed, On Time and Good Business
Detailed
– the materials can be customized to reflect the contact information and guidelines are provided to make the details of how we talk about The Benefit Bank clear.
On Time
– the materials can be used when the time is right; Voter Registration, Student Aid, Tax filing etc. when clients are searching for specific solutions. The marketing practices regarding social networks is also “on time” for how marketing is currently being performed.
Good Business
– the Interactive Marketing Package allows affiliates and administrators to have access to materials and control their own marketing tactics, while maintaining brand identity and standards.
Fall 2010 Interactive Marketing Package
INTERACTIVE MARKETING PACKAGE
What’s in The Package?
Marketing Tools
• Web
•Social Networks
•Monthly Newsletter
•Outreach Materials
Reference and Learning Documents
• The Benefit Bank Style Guide
•How To Promote Your Site
•How To Host A Clinic
•PR Templates Benefits Center
•The Benefit Bank logos
•General Communications Policy
•Online Communications Policy
Fall 2010 Interactive Marketing Package
INTERACTIVE MARKETING PACKAGE
Web
www.thebenefitbank.com
State Affiliates contribute their logos and text to appear on state specific and news pages.
Fall 2010 Interactive Marketing Package
INTERACTIVE MARKETING PACKAGE
Monthly Newsletter
Fall 2010 Interactive Marketing Package
INTERACTIVE MARKETING PACKAGE
Articles - Service Updates – Testimonials - Tips - Links
Fall 2010 Interactive Marketing Package
INTERACTIVE MARKETING PACKAGE
Social Networks - Facebook
•Comment
•Like
•Share
•Join
•Create Pages
•Invite Others
•Link To
Fall 2010 Interactive Marketing Package
INTERACTIVE MARKETING PACKAGE
Social Networks - Twitter
Follow. Retweet. Archive. Link To. Invite Others.
Fall 2010 Interactive Marketing Package
INTERACTIVE MARKETING PACKAGE
Social Networks - LinkedIn
•Create Profiles
•Invite Others
•Link To
Fall 2010 Interactive Marketing Package
INTERACTIVE MARKETING PACKAGE
Sample of Current Outreach Materials - Student Aid
Fall 2010 Interactive Marketing Package
INTERACTIVE MARKETING PACKAGE
Sample of Current Outreach Materials - Medical Assistance
Fall 2010 Interactive Marketing Package
INTERACTIVE MARKETING PACKAGE
Sample of Current Outreach Materials - Food Assistance
Fall 2010 Interactive Marketing Package
INTERACTIVE MARKETING PACKAGE
Sample of Current Outreach Materials - Tax Filing
Customize the details
Fall 2010 Interactive Marketing Package
INTERACTIVE MARKETING PACKAGE
Sample of Current Outreach Materials - Voter Registration
Fall 2010 Interactive Marketing Package
INTERACTIVE MARKETING PACKAGE
Reference and Learning Documents
• The Benefit Bank Style Guide
• How To Promote Your Site
• How To Host A Clinic
• PR Templates Benefits Center
• The Benefit Bank logos
• General Communications Policy
• Online Communications Policy
1. Maintain standards
2. Share a common message
3. Promote brand awareness
4. Generate a presence
Fall 2010 Interactive Marketing Package
INTERACTIVE MARKETING PACKAGE
The Benefit Bank Style Guide
Fall 2010 Interactive Marketing Package
INTERACTIVE MARKETING PACKAGE
Promotion Guide
• Easy to read 2-page guide
Fall 2010 Interactive Marketing Package
INTERACTIVE MARKETING PACKAGE
Guide For providing Services (Clinics)
Fall 2010 Interactive Marketing Package
INTERACTIVE MARKETING PACKAGE
Templates
Fall 2010 Interactive Marketing Package
INTERACTIVE MARKETING PACKAGE
General Communications Policy
Fall 2010 Interactive Marketing Package
INTERACTIVE MARKETING PACKAGE
Policy for Communicating Online
Fall 2010 Interactive Marketing Package
INTERACTIVE MARKETING PACKAGE
For Further Information
www.thebenefitbank.com/Marketing_Center
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