Interactive Design Campaign Sydney

12/2/11 Sydney H. Lenz 1

Interactive design campaign

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•  sydney h. lenz.: Design Lead, I’m very interested in fine art and using my hands to create. I’m hoping to go into photography or something to do with fine art, as well as a degree in business

•  bryce d. hickson: Project Lead,

I’m interested in video game design and markeGng. I’ve also taken interest in animaGon and industrial design. I plan on going to KU.

Introductions.

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client explanation.

•  Miss Karchin, the teacher of InteracGve Design, is our client.

•  She came to us with the goal of geMng more students to want to enroll in this class.

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overview.

•  objectives: Promote InteracGve Design through an updated website, new logo, and personal invitaGons to students to join the class.

•  target audience: Our Target Audiences are students (Freshman-‐

Seniors), Parents of those students, and teachers in the Blue Valley School District.

•  message: Join CAPS InteracGve Design next semester for a chance to expand your knowledge of design, work with real businesses, and get a first hand look at local companies in the industry. •  rationale: Our overall goal is to promote InteracGve Design in a way that

our target audience gets the most realisGc feel for what the class is about and to see if this class is where they want to be.

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deliverables.

•  Our deliverables consist of a new website, a Facebook group, a Twi\er, and a new logo for InteracGve Design.

•  We also created a personalized invitaGon and le\er from Ms. Karchin to send out to students who show an interest in graphic design. Web design or video game design to suggest this CAPS program.

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•  InteracGve Design had it’s website, the standard CAPS provided brochure, and li\le promoGon to the public.

what was .

previous logo. new logo.

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previous website.


•  h\p://bvcapsinteracGvedesign.weebly.com/

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•  h\p://www.bvcaps.org/

research.

•  It has a sleek, professional look while keeping it appealing to high school kids with color, videos and a layout that draws you in

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•  h\p://vandelaydesign.com/blog/galleries/25-‐incredibly-‐arGsGc-‐websites/

•  h\p://webdesignerwall.com/trends/30-‐

arGsGc-‐flash-‐sites

research.

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brainstorming for a new logo .

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final logo design.

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•  h\p://www.wix.com/misskarchin/capsinteracGvedesign

final webite design.

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•  Simple, white background with enough sod color to show creaGvity

website home page.

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•  Oct. 7th-‐ Discuss individuals tasks and parts on the project-‐ DONE •  Oct. 14th-‐ Have sketches and ideas for logo and designs-‐ DONE •  Oct. 14th-‐ Learn how to use Wix.com-‐ DONE •  Oct. 14th-‐ Sketch up website plan-‐ DONE •  Oct. 21st-‐ Have presentable logo-‐ DONE •  Oct. 21st-‐ Start on website-‐ DONE •  Nov. 4th-‐ Have website built structure built-‐ DONE •  Nov. 18th-‐ Have informaGon on website-‐ IN PROGRESS

Undetermined Date-‐ We will start creaGng a video for InteracGve Design once we have the website and logo finalized. This will start the spring semester of 2012.

timeline.

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This campaign is designed to promote our class, so we would like a lot of

involvement with everyone. If anyone ever has any ideas feel free to share them,

or leave comments on the CAPS InteracGve Design Facebook page!

questions or comments?

thank you for your time.

Interactive Design Campaign Sydney

Design

Transcript of Interactive Design Campaign Sydney