Facit Homes Interactive Campaign

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description

This is description of an interactive campaign for Facit Homes.

Transcript of Facit Homes Interactive Campaign

Page 1: Facit Homes Interactive Campaign
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Facit Homes are energy efficient homes that are easy to assemble. They are built from pieces that are put together like a toy, making the construction process fast and environmentally friendly. Because Facit

Homes drill their buidlings to the ground instead of using cement, these homes prevent permanent damage the environment. These are more than

just cute homes, they are a bigger part of a solution.

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AugmentedRealityWe want to spread the awareness of this housing opportunity to people who want to live eco-friendly and modern. To do this, we’ve developed an interactive campaign involving the use of augmented reality. Users can scan a QR code to uncover a visual structure of a Facit Home through their screen.

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Print and InteractiveCampaignThese QR codes will be placed on an environmental texture, giving the illusion that the home is sitting on a natural foundation. These print ads will appear in magazines such as Time, Southern Living, and Real Simple to spread awareness about these eco-friendly homes.

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Aidingin MankindFacit Homes aims to make an impact in the world by quickly making eco-friendly homes in a time of havoc. After every disaster comes a time when you must pick up the pieces. Facit Homes makes rebuilding lives easier than ever. Natural disasters are already stressful enough, why stress on rebuilding your home?

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EnvisioningHopeTo spread this awareness, we expanded our augmented reality campaign by placing QR Codes outside of locations where disaster has struck. Now, refugees and the general public can physically see what a Facit Home would look like in place of a destroyed home.

Facit Homes aim to make light of any situation. By using augmented reality mixed with real life events, we aim to show that not all is lost, and that rebuilding your home isn’t as hard as you may have thought.