07 Maio de 2012 Diogo Terroso IxD

Interaction Design as path to tech innovation7 ways for entrepreneurial minds to innovateby Diogo Terroso

If Apple made iOS in 1986

Quarta-feira, 16 de Maio de 12

07 Maio de 2012 Diogo Terroso IxD

INTERACTION DESIGN

“Our brains and our behavior are driven by feedback loops.” - Thomas Goetz

Quarta-feira, 16 de Maio de 12

07 Maio de 2012 Diogo Terroso IxD

1. you don’t want to cure cancer but rather scratch an itchDon’t look for general broad ideas but rather focus on niche marketsDevelop empathy and social sensibility to understand “pain”Look for the unfamiliar and under the radarHack and transfer ideas from one discipline to anotherLook at your own itch

“In a world obsessed with innovation, it is easy to fall in love with ideas.” - Scott Belsky, CEO and Founder of Behance, in Making Ideas Happen.

Needs, Wants, Demands & Desires – What are the di!erences?Understanding these basic human impulses is not always simple.Curate your innovation.

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Needs

Wants

Desires

Demands

Needs are the basic requirements. Needs can be secret needs too! Needs become Wants when they are they are directed to specific objects that may satisfy the need. Wants are unlimited, when resources are limited.

Demands are Wants backed by the ability to pay. Demands are expectations and unstated Needs. Desires are the cherry on top. Satisfying desires creates delight, is what makes you come back for more and creates loyalty.

References: Philip Kotler and Kevin Lane Keller. Marketing Management.

Feasibility Viability

Desirability & Usability

How does design thinking intersect with business considerations?

Technology Risk

Can we make it?

Will it work?

Is it possible?

Does it address a major pain point?

Does it render the status quo unacceptable?

Does it trigger a new need?

There are always a lot of good ideas, but what makes a good idea valuable?Curate your innovation.

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Buisness Risk

Adoption Risk

Is the risk worth the reward?

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How profitable could the solution be?

How big a problem are you addressing?

See also:www.cloo-app.comwww.airbnb.comwww.pinterest.com

Quarta-feira, 16 de Maio de 12

07 Maio de 2012 Diogo Terroso IxD

2. UX starts from the first sketch in the napkinStartup teams are often one-dimensional in their skill setsBiz plans are overrated, think more like a UX designerIntroduce design methodologies in your process right from the startCreate a lo-fi wireframe with flow, iterate fast to prototypesGet your customers involved early on

“I have not failed, I’ve just found 10.000 ways that won’t work” - Thomas Edison

See also:www.uistencils.comwww.solidifyapp.comwww.axure.com

Quarta-feira, 16 de Maio de 12

07 Maio de 2012 Diogo Terroso IxD

3. Build on half of your idea and then remove halfFind the core of your ideaWhat is the pain - what is your hypothesis to fix itWe like to add to improve things, don’t.Delete the superfluous features

“Simplicity is about subtracting the obvious, and adding the meaningful.” - John Maeda, The Laws of Simplicity, MIT Press 2006

See also:37signals.comwww.instagr.am/bu.mp

Quarta-feira, 16 de Maio de 12

07 Maio de 2012 Diogo Terroso IxD

4. Exposure design early onDon’t hide because it is a sketchFocus on learning from the end-user not from your partnerPut systems in place to measure data as you goTeams make design decisions slowly, let you audience do it for youParticipation and sharing

See also:www.dribble.comwww.conceptfeedback.comwww.forrst.com

“Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.” Steve Jobs

Quarta-feira, 16 de Maio de 12

07 Maio de 2012 Diogo Terroso IxD

5. Story-tell your product!Build the narrative of interaction from the user perspectiveUse metaphors and build upon memoryUnderstand dramatic peaks and introduce itCreate persona and user scenariosOpen the stream and test it

See also:Youtube:googlechromeYoutube:dollarshaveclubwww.digitalbelonging-eorg.eventbrite.com

“To connect with people at the deepest level, you need stories", Steve Denning, The Leader's Guide to Storytelling, Jossey-Bass, 2005

Quarta-feira, 16 de Maio de 12

07 Maio de 2012 Diogo Terroso IxD

6. Understand snap judgement

Why do people click away within seconds of entering a landing page?Our knowledge goes a long away, instinct builds on past experienceWhen data is just too much to handleDecisions are progress, a bad small decision is betterPlay with gamification

“A fire-fighter suddenly senses he has to get out of a blazing building.” - Malcolm Gladwell, Blink, The Power of Thinking without Thinking. Penguin Books, 2005

See also:www.fivesecondtest.comFacebook:cowclickerwww.zynga.com

Quarta-feira, 16 de Maio de 12

07 Maio de 2012 Diogo Terroso IxD

7. Build adaptation and context-awareness

Adaptive user interfaces (AUI)Products that grow and shrinkWhy algorithms should be generativeHow GPS and Cloud changed everything

“We seem determined to give human qualities to objects and content to treat each other as things.”, Sherry Turkle, Alone Together: Why We Expect More from Technology and Less from Each Other

See also:adaptly.comwww.divide.com/www.zaarly.com

Quarta-feira, 16 de Maio de 12

07 Maio de 2012 Diogo Terroso IxD

Diogo Terroso

d.terroso@nearinteraction.comTechMeetupsLX May 8, 2012

Entrepreneur, Creative Technologist and IxD Innovator Founder and CEO of NearInteraction

Quarta-feira, 16 de Maio de 12