Integrating Social Media
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Transcript of Integrating Social Media
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Presented by Ginger Wilcox
twitter: @gingerwfacebook.com/smminstitute
integrating social media
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Definition:
social media are primarily internet and
mobile based tools for sharing and discussing
information among humans
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social
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dating
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Trust
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Hey baby, you know you
want to date me
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#1 reason consumers hire their real estate agent...
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Trust
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show homes
write offers
negotiate
tweet & blog too
????openhome
s
listingappts
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an integrated business plan detailing out your marketing
& prospectingboth online & offline
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•goals (financial & personal)
•target market (geographic, demographic, etc)
•tools used (online & offline)
•action plan
business plan
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keep what’s working
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use social media tools to enhance your offline presence
(not replace it)
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hub
Twitte
r
Linke
dIn
Flickr/
YouTube
Events & Open Houses
Zillow/
Trulia
Marketing
Newslette
r
Onlin
e
Ad
vertisin
g
Blo
g
Com
ments
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Linke
dIn
YouTube
Flickr
Trulia
Voices
Print Marketing
Newslette
r
Zillow Blog Comments
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•foundation of your web presence
•use it to
•demonstrate expertise
•build community
•capture & convert clients
Your hub
hub
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hub
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who you are
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where you are
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what you do
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what you are like
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what you know
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hub
Twitte
r
Linke
dIn
Flickr/
YouTube
Events & Open Houses
Zillow/
Trulia
Marketing
Newslette
r
Onlin
e
Ad
vertisin
g
Blo
g
Com
ments
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flowtown screenshot
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putting it into a plan
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Action plan:1.Set up social profiles2.Find friends!3.Add to my email4.Add to my business card5.Post a recommendation on LinkedIn6.Post a review on blog
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thank you!
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