Integrating Social Media With Traditional Media

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Integrating Social Media With Traditional Media Parker Mason

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Transcript of Integrating Social Media With Traditional Media

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Integrating Social Media With Traditional Media

Parker Mason

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About Parker Mason

• Product Support Manager, CNW Group

• BlogCampaigning.com

• @ParkerNow on Twitter

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About the Presentation

• Not a very formal presentation.

• You don’t have to take notes

• I’m going to make you raise your hands

• Ask questions! Tweet!

• Also: time at the end for questions

• This is the last slide with bullet points.

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“Integrating Social Media With Traditional Media”

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Not a great title.

(my fault)

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Social media and traditional media are integrating just fine

without us.

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The lines are blurring between social media and traditional media.

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Stop freaking out about social media.

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It’s just media.

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Stories have comments.

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Easily-shareable content.

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Engaged Reporters.

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New Title.

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“Everything I Need To Know About Social Media I Learned

From The Globe and Mail”

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1. Make it easy for people to get the information they want in the

format they prefer.

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How does this apply to you, the communicator?

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Make it easy for anyone to access your information.

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Multiple channels

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Multiple formats

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2. Embrace multimedia

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Not limited by column inches.

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Not limited by print schedules or news cast times.

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So what can you do?

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Add multimedia to your news.

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Offer different formats.

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Offer different photo sizes and qualities

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Print quality and web quality

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Same with video.

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Enable embedding.

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Offer downloadable versions.

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“What if someone does something with it and re-posts it

on the internets!?!?”

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Your biggest problem is obscurity, not satire.

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3. Easy URLs

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If you want people to access your information…

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…make it easy for them.

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Boston.com/bigpicture

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http://ParkerMason.ca/files/October09/presentations/

CanadianInst.ppt

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ParkerMason.ca/globe

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People are more likely to click on friendly URLs like that.

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Also! search engines look for keywords in the URL

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(also: if its an electronic version of the link, always use http:// )

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(and those URL shorteners can be a smart idea)

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4. Keyword-rich, easy to understand headlines

*Actually BBC, not Globe and Mail

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Study by Jakob Nielsen

“usability expert”

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An average of 5 words and 34 characters

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Great for search

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No jargon.

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5. Do It Live.

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Everyone is busy.

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People don’t have time to go to every single event.

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Let them join virtually.

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Do an online press conference

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Give updates as they become available.

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Make your spokespeople available to answer questions

online.

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But!

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It’s not all about technology.

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6. Be Part Of The Community

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“Linking to people and reading comments makes journalists

stronger”

-Mathew Ingram, Globe and Mail Communities Editor

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Why?

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It teaches them about their audience.

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“Put the social in social media.”

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Who is your audience?

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The best way to understand your audience is to join them.

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The best way to join is to participate.

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7. Keep It Fresh

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Why do you read the newspaper?

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New information everyday.

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Try New Things

Last Lesson:

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Forget case studies.

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Stop thinking about “best practices”

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Go out and do something interesting.