Integrating Social Media
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Chris Sietsema Mighty Interactive Social Media Integration
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Thoughts on integrating social media into the marketing mix, selecting the right people to manage your social media campaigns and defining roles pertaining to social within an organization. Presented to NAMP on 10/6/09.
Transcript of Integrating Social Media
Chris SietsemaMighty Interactive
Social Media Integration
Traditional Marketing Mix
Enter Social Media
Sample Marketing Mix
Attraction Conversion Retention
Search Engines
Relevant Web SitesEmail Marketing
Social MediaSocial Media
Social Media & Real Life Events
Social Media & Advertising
Social Media & Search Marketing
Blog
YouTube
Blog
Social Media & Media Relations
Social Media & Email Marketing
Choosing Your Organization’s “Face”
• Aging Core Demographic• More Emphasis on Digital
Content• Strong Customer Interest
in Photography, Events, & Arizona Outdoors
Choosing Your Organization’s “Face”
• Arizona Highways = Robert & Kelly
Resource Allocation
• Common Misconception: “Social Media is Inexpensive”
Source: practition^r
Resource Allocation
• Common Misconception: “Social Media is Inexpensive”
Source: eflon
The Right People
Passion
TimeKnowledgeLove
It.
Learn It.Leverage It.
Integrating Social Media
• Social Media and…
– Your Marketing / PR Staff
– Your Customer Service Team
– Your Web / Technology Team
– Your Senior Management Team
– Other Staff, Subject Matter Experts
Source: eflon
Integrating Social Media
Source: jordanfischer
Integrating Social Media
• Your Marketing / PR Staff
– Develop the Plan
– Coordinate Goals & Strategy
– Maintain Message Integrity
Source: chrisbb
Integrating Social Media
• Your Customer Service Team
– Answer Questions
– Solve Problems
– Provide Proactive Alerts
Source: SecondPrint
Integrating Social Media
• Your Web Technology Team
– Production (Tools & Apps)
• Contests, iPhone Apps, Games
– Reference Social Media Outposts
– Fulfill Social Media Promises
• Deeper, More Detailed InformationSource: surprise truck
Integrating Social Media
• Your Senior Management Team
– Give It Up
– Provide Content
– Be Present
Source: striatic
• Lack of Confidence• Lack of Content• Lack of Consistency
Enemies of Social Media Success
Source: bruce turner
One Hand Feeds The Other
• The Organization & Social Media
Social Media
Organization
- Behind the Scenes - Human Element - New Programs
Message Feedback - Promotion Results -
New Relationships -
Key Elements
• Relationships before revenue
• People will support that which they help to create
• This is not a game of follow the leader. – Rather, you are building the playground
