1. Costas Mantziaris / Mindworks Integrating Online & Offline

2. E-COMMERCE IS THE FUTURE! 3. E-COMMERCE IS THE FUTURE! ... OR MAYBE NOT? 4. THIS IS GREECE 5. AND THINGS ARENT MUCH BETTER ABROAD GR UK US 6. WHY WONT MOST CONSUMERS BUY ONLINE? 7. IS IT STILL HARD AND WE (PROBABLY) DONT WANT TO LISTEN 8. WELCOME TO THE BRICKS & CLICKS ERA 9. CONSUMER THE MISSING PIECE 10. LETS IMAGINE THIS... 11. ADVERTISER RUNS A TV CAMPAIGN 12. ALONG WITH MANY OTHER (DIGITAL) MEDIA 13. SOME CONSUMERS GO TO THE WEBSITE Probably from a mobile device 14. SOME WILL BOUNCE 15. SOME WILL BOUNCE SOME WILL STICK AROUND 16. SOME MAY BUY ONLINE 17. SOME MAY BUY ONLINE BUT MOST PROBABLY WONT 18. SOME MAY RETURN LATER ON 19. SOME MAY VISIT A STORE 20. BUT CERTAINLY, MOST WILL BUY SOMETHING OFFLINE 21. WHERE IS THE ROI? 22. HOW CAN WE TRACK PERFORMANCE IN A MULTI-CONNECTED WORLD 23. WARNING: EXPERIMENTAL MATERIAL 24. IT ALL STARTS WITH UNIVERSAL 25. Step 1: Track every source available + apply cost data 26. 14:20 NoiseFloor(1) 14:25 14:30 14:35 14:40 i.e.broadcast onMEGAat14:23 Accordingtobroadcas@ngschedule ... 00:45 00:50 00:55 ... ImpactofTVadver0sement 49visitswithoutconversion() and6withimmediateconversion() and1withensuingconversion() Peakthreshold Step 2: Try to understand how TV impacts online trafc to the website & conversions 27. Step 3: Understand how visitors behave in your stores 28. Step 4: Upload your CRM Data directly into your Universal Analytics 29. Step 5: Now segment & enjoy precision targeting. Understand the true Customer Lifetime Value 30. BE AWSOME! 31. BUT NEVER FORGET... 32. Not everything that can be counted counts, and not everything that counts can be counted - Albert Einstein 33. Gary Vaynerchuk - What is the ROI of your mother? 34. Thank You! Costas Mantziaris / Mindworks