Integrating Marketing and Education
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Transcript of Integrating Marketing and Education
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eXtension: Integrating Marketing and Education
Anne Mims Adrian, PhDeXtension - Auburn University
www.slideshare.net/aafromaa
twitter.com/aafromaa
Southern Region PLN Conference #PLN11
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eXtension
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e-Extension
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eXtension
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Extension
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Extension Master Gardner Bloghttp://blogs.extension.org/mastergardener/
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Blog comments from a how-to article
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Interested, interesting, not trying be “so important”
Facebook Post
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Let’s talk poop--waste management
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Livestock Poultry Environmental Learning Center
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Livestock Poultry Environmental Learning Center
Wikipedia
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Livestock Poultry Environmental Learning Center
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#ManureMonday reach is: 12-15,000 people with 26-34,000 impressions
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Webinars
Livestock Poultry Environmental Learning Center
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52 webinars, 6,317 participants, in 4 years
50% of producers implemented one or more new practices to protect air or water quality.
In 2010, an estimated average of $800 value was given for the information provided through webinars and transferred to producers.
Livestock Poultry Environmental Learning Center
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YouTube Horsequest
1 million + views2,024 subscribers
Ages of viewers55 - 65 19%45 - 54 43%35 – 44 15%Female 61%Male 39%
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Horsequest e-newsletters
4,550 subscribers75% made a change that improved horse health
30% made a change that saved an estimated average of $1,000
Possible economic impact is nearly $1.37 million.
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YouTube
eOrganic 491,937 Views629 subscribers
Bee Health 166,318 views589 subscribers
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Ask an Expert
They believeeXtension answers
are trusted and unbiased.
56% of Ask an Expert users are NEW to Cooperative Extension.
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New eXtension’s efforts
Google AdwordsNon profit status with Google
Received $10,000 worth of Google Adwords
Facebook AdsStarting with blueberries
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eXtension’s Strategic Roadmap
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CoPs and customers engage in active
learning and dialogue.
Learning Networks
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Process of network learning, adding
context to content by categorizing,
sense-making,
comment
and/or
remixing.
Curation
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How can we tap our networks to supplement and enhance our own content? How can we gain the trust that fosters future collaboration and information sharing?
Three Lessons Higher Ed Web Communicators Can Learn from NPR's Andy Carvin - http://bit.ly/nTBQlT
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References and Resources
eXtension: Cooperative Extension’s 21st Century Network http://create.extension.org/sites/default/files/eXtension_summary_0.pdf
2011 - 2014 eXtension Strategic Roadmaphttp://create.extension.org/sites/default/files/FINAL%202011-2014%20Strategic%20Roadmap%206-3-2011_3.pdf
Three Lessons Higher Ed Web Communicators Can Learn from NPR's Andy Carvin - http://bit.ly/nTBQlT
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Photo Credits
http://www.flickr.com/photos/manure/4931648783/
http://www.flickr.com/photos/manure/4931648783/
http://www.flickr.com/photos/aafromaa/4476928956/
http://www.flickr.com/photos/officialgdc/4944532949/in/photostream/
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eXtension: Integrating Marketing and Education
Anne Mims Adrian, [email protected]
www.slideshare.net/aafromaa
twitter.com/aafromaa
Southern Region PLN Conference #PLN11