IMC of Parle G

By: Shivam Prakash Chaurasia PGDM(14-16)

Integrated Marketing Communications involve coordinating the various promotional elements and other marketing activities that communicate with the firm’s customers. The basic tools used to accomplish an organization's communication objectives are referred to as the promotional mix. The promotional mix has traditionally involves. It ensures that all forms of communications and messages are carefully linked together.

IMC

IMC of Parle G

• Digital Campaign

• Twitter campaign• Targeting New

Generation

Parle G• Parle-G or Parle Glucose is a brand of biscuits manufactured

by Parle Products in India. As of 2011, it is the largest selling brand of biscuits in the world according to Nielsen.

• Parle Products was established as by confectionery in the Vile Parle suburb of Mumbai, in 1929. It began manufacturing biscuits in 1939. In 1947, when India became independent, the company launched an ad campaign, showcasing its Gluco brand of biscuits as an Indian alternative to the British biscuits.

• Parle-G biscuits were earlier called 'Parle Gluco' Biscuits until the 1980s.

• In 2013, Parle-G became India's first domestic FMCG brand to cross the ₹ 5,000 crore  in retail sales.

Segmentation

• People looking to have Biscuits

anytime.

Targeting

• All age group lower, middle and

upper.

Positioning

• For children who are genius in every

field.

STP

Main CSR Activity by Parle G• Eye Checking Camps

• Health care camps

• www.thefuturegenius.com

Build Relation

ship

Engage in

Online Activity

Reach out

Parent & Children

Communication Objectives

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