Integrated marketing communication

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INTEGRATED MARKETING COMMUNICATION All forms of COMMUNICATIONS Carefully LINKED together

Transcript of Integrated marketing communication

Page 1: Integrated marketing communication

INTEGRATED

MARKETING COMMUNICATION

All forms of COMMUNICATIONS

Carefully LINKED together

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Integrated

Marketing Communication

Is a planning process whichassures that Customer receivesRelevant & Consistent contact ofa Brand

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COORDINATING MEDIA

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Coordination Across and within media type

COORDINATING MEDIA

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Combine personal/nonpersonal channels to achieve maximum impact

COORDINATING MEDIA

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IMPLEMENTING IMC

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IMC Can Build Brand EquityCreate Greater Sales Impact

IMPLEMENTING IMC

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Produce Stronger Message Consistency

IMPLEMENTING IMC

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Increase The Ability To Reach The Right CustomerAt Right Place & Time

IMPLEMENTING IMC

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Integrated Marketing Communication. What is Marketing.

Integrated Marketing Communication. What is Marketing.

Integrated Marketing Communication Mix

Integrated Marketing Communication Mix

The Relationship between Integrated Marketing ... · The Relationship between Integrated Marketing Communication, ... THE RELATIONSHIP BETWEEN INTEGRATED MARKETING COMMUNICATION,

The Relationship between Integrated Marketing ... · The Relationship between Integrated Marketing Communication, ... THE RELATIONSHIP BETWEEN INTEGRATED MARKETING COMMUNICATION,

Managing Brand Equity in an Integrated Marketing ... · Integrated Marketing Communication (IMC) Integrated marketing communication (IMC) is the process of integrating various communication

Managing Brand Equity in an Integrated Marketing ... · Integrated Marketing Communication (IMC) Integrated marketing communication (IMC) is the process of integrating various communication

Nutella Integrated Marketing Communication

Nutella Integrated Marketing Communication

Integrated marketing-communication

Integrated marketing-communication

integrated marketing communication belch

integrated marketing communication belch

Integrated marketing communication

Integrated marketing communication

Integrated service marketing communication

Integrated service marketing communication

ITC Integrated Marketing Communication

ITC Integrated Marketing Communication

Amul -Integrated Marketing Communication

Amul -Integrated Marketing Communication

Integrated marketing Communication TANISHQ

Integrated marketing Communication TANISHQ

Aircel Integrated Marketing Communication

Aircel Integrated Marketing Communication

integrated marketing communication

integrated marketing communication

pulsar: Integrated marketing communication

pulsar: Integrated marketing communication

52685121 Integrated Marketing Communication

52685121 Integrated Marketing Communication

Integrated Marketing Communication........

Integrated Marketing Communication........

IMC-Integrated Marketing Communication

IMC-Integrated Marketing Communication

INTEGRATED MARKETING COMMUNICATION DALAM UPAYA … fileintegrated marketing communication. dalam upaya peningkatan brand awarness (studi kasus . pada integrated marketing . communication.

INTEGRATED MARKETING COMMUNICATION DALAM UPAYA … fileintegrated marketing communication. dalam upaya peningkatan brand awarness (studi kasus . pada integrated marketing . communication.

Communication Marketing Mix & IMC (Integrated Marketing Communication)

Communication Marketing Mix & IMC (Integrated Marketing Communication)