Intangible-intensive profile of a company: the key to outperforming

Angel BarajasElena Shakina

Research question

• Do companies have certain intangible-intensive profile?

• If they do, how this profile influence the outperforming and investment attentiveness?

Hypothesis

• By following the strategy in a certain intangible-intensive profile company is likely to outperform

Steps of the research

Identification of the coordinates in intangible intensity (paper by Molodchik, Shakina,

Barajas, 2014)

6 components of intangibles

Identification of the profiles in the coordinates of intangibles

3-5 profiles

Estimation of the relation between the company profile and its outperforming

For the whole distribution of the companies

For those companies that create value

Econometric strategyPCA for each of the element of IC (intangibles): Human Capital (HC), Relational Capital (RC), Structural Capital (SC)

2 PCA in HC: management capability (MC), human resource capability (HRC)

2PCA in RC: customer loyalty (CL), networking capability (NWC)

2 PCA in SC: business process capability (BPC), innovative capability (InnC)

K-mean clustering 3 clusters with almost equal number of cases (2500-3300)

ANOVA Estimate the difference between clusters according to each criterion

Regression EVA=f(MC, HRC, CL, NWC, BPC, InnC, MC*CP, HRC*CP, CL*CP, NWC*CP, BPC*CP, MC*IP, HRC*IP, CL*IP, NWC*IP, BPC*IP, CP, IP, ind, year)MVA=g(MC, HRC, CL, NWC, BPC, InnC, MC*CP, HRC*CP, CL*CP, NWC*CP, BPC*CP, MC*IP, HRC*IP, CL*IP, NWC*IP, BPC*IP, CP, IP, ind, year)

ih_MC

ih_HRC

ir_CL

ir_NWC

is_BPC

is_InnC

-2

0

2

ih_MC

ih_HRC

ir_CL

ir_NWC

is_BPC

is_InnC

-2

0

2

Innovative profileih_MC

ih_HRC

ir_CL

ir_NWC

is_BPC

is_InnC

-2

0

2

Conservative profileih_MC

ih_HRC

ir_CL

ir_NWC

is_BPC

is_InnC

-1

-0.5

0

Low profile

ih_MC

ih_HRC

ir_CL

ir_NWC

is_BPC

is_InnC

-2

0

2

ih_MC

ih_HRC

ir_CL

ir_NWC

is_BPC

is_InnC

-2

0

2

Innovative profileih_MC

ih_HRC

ir_CL

ir_NWC

is_BPC

is_InnC

-2

0

2

Conservative profileih_MC

ih_HRC

ir_CL

ir_NWC

is_BPC

is_InnC

-1

-0.5

0

Low profile

ih_MC

ih_HRC

ir_CL

ir_NWC

is_BPC

is_InnC

-2

0

2

ih_MC

ih_HRC

ir_CL

ir_NWC

is_BPC

is_InnC

-2

0

2

Innovative profileih_MC

ih_HRC

ir_CL

ir_NWC

is_BPC

is_InnC

-2

0

2

Conservative profileih_MC

ih_HRC

ir_CL

ir_NWC

is_BPC

is_InnC

-1

-0.5

0

Low profile

ih_MC

ih_HRC

ir_CL

ir_NWC

is_BPC

is_InnC

-2

0

2

ih_MC

ih_HRC

ir_CL

ir_NWC

is_BPC

is_InnC

-2

0

2

Innovative profileih_MC

ih_HRC

ir_CL

ir_NWC

is_BPC

is_InnC

-2

0

2

Conservative profileih_MC

ih_HRC

ir_CL

ir_NWC

is_BPC

is_InnC

-1

-0.5

0

Low profile

ih_MC

ih_HRC

ir_CL

ir_NWC

is_BPC

is_InnC

-2

0

2

ih_MC

ih_HRC

ir_CL

ir_NWC

is_BPC

is_InnC

-2

0

2

Innovative profileih_MC

ih_HRC

ir_CL

ir_NWC

is_BPC

is_InnC

-2

0

2

Conservative profileih_MC

ih_HRC

ir_CL

ir_NWC

is_BPC

is_InnC

-1

-0.5

0

Low profile

ih_MC

ih_HRC

ir_CL

ir_NWC

is_BPC

is_InnC

-2

0

2

ih_MC

ih_HRC

ir_CL

ir_NWC

is_BPC

is_InnC

-2

0

2

Innovative profileih_MC

ih_HRC

ir_CL

ir_NWC

is_BPC

is_InnC

-2

0

2

Conservative profileih_MC

ih_HRC

ir_CL

ir_NWC

is_BPC

is_InnC

-1

-0.5

0

Low profile

ih_MC

ih_HRC

ir_CL

ir_NWC

is_BPC

is_InnC

-2

0

2

ih_MC

ih_HRC

ir_CL

ir_NWC

is_BPC

is_InnC

-2

0

2

Innovative profileih_MC

ih_HRC

ir_CL

ir_NWC

is_BPC

is_InnC

-2

0

2

Conservative profileih_MC

ih_HRC

ir_CL

ir_NWC

is_BPC

is_InnC

-1

-0.5

0

Low profile