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    INTERNSHIP REPORT

    Submitted in partial fulfillment of the requirements for the award of the

    Degree of Bachelor of Commerce (Hons) of Christ University during the year

    2012-13.

    By,

    J. SREEJITH

    Under the guidance of

    Mr. GIRISH

    Department of Commerce

    Christ UniversityBangalore- 560029

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    CERTIFICATE

    This is to certify that the internship on STAR HEALTH AND ALLIED INSURANCE CO.

    LTD.Submitted to Christ University in the partial fulfillment of B.Com (Hons) Course by J.

    J.SREEJITH under my guidance and supervision. This has not formed a basis for the award of

    any other degree of Christ University or any other Universities.

    PLACE: BANGALORE

    DATE:

    HOD GUIDE

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    DECLARATION

    I, J. SREEJITH hereby declare that this internship report is a record of work carried out by me

    at STAR HEALTH AND ALLIED IN SURANCE CO. LTD under the guidance ofMR.

    GIRISH in partial fulfillment of the requirement of the award of the Bachelor of Commerce

    (Hons) in Christ University. I also declare that this has not formed a basis for the award of any

    degree of Christ University or any other Universities.

    Place: BANGALORE J. SREEJITH

    Date:

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    ACKNOWLEDGEMENT

    It is a matter of great satisfaction and pleasure to present this report on Working Capital

    Management of STAR HEALTH AND ALLIED INSURANCE COMPANY LIMITED,

    Bangalore I take this opportunity to owe my thanks to all those involved in my training.

    This project report could not have been completed without the guidance of our projectguide Mr GIRISH. Their timely help & encouragement helped me to complete this project

    successfully.

    I thank Mr. Sunil Haleyur (SR. SALES MANAGER) for giving me opportunity to work

    at STAR HEALTH AND ALLIED` INSURANCE COMPANY LIMITED, as a TRAINEE.

    I express my gratitude towards staff ofSTAR HEALTH AND ALLIED INSURANCECO. LTD, who have helped me directly or indirectly in completing the training.

    ACKNOWLEDGEMENT

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    CONTENT

    TOPIC PAGE NO.

    1. CHAPTER 1:- INTRODUCTION

    Profile of the organization

    Mission

    Objectives & strategies of the organization

    Organization design & structure

    Policies & procedures followed

    Products

    Competitors

    2. CHAPTER 2:-Functional areas Of the Company

    3. CHAPTER 3 :- SWOT Analysis of the organizationKey result areas of the organisation

    4. CHAPTER 4 :- Organizational performance Sales development

    System of accounting followed

    Significant factors for success

    Financial highlights

    Performance appraisal system

    5. CHAPTER 5 :- Conclusion

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    CHAPTER 1: INTRODUCTION

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    STAR HEALTH AND ALLIED INSURANCE CO. LTD

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    Introduction to insurance:

    Insurance is a form of risk management primarily used the hedge against the risk of acontingent, uncertain loss. Insurance is defined as the equitable transfer of risk of a loss, form

    one entity to another, in exchange for payment. An insurer is a company selling the insurance;

    the insured, or policy holder, is the person or entity buying the insurance policy. The amount to

    be for certain amount of insurance coverage is called the premium.

    Types of insurance:-

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    Inroduction to Health Insurance:

    An English proverb says that health is weath. It is not meaningless saying as it defines

    a very impoartant fact of life. Your health is the most precious wealth that God has given you. Itis your own property and you are the sole owner of it. Therfore, it is your responsibilty to look

    afetr it properly. However, it is also true the life is full of meaningfull of uncertainties and you

    never know what will happen in the next few hours. Therefore, it is also your duty to make

    certain arrangement so that you can care of yourself as well as your family even

    some misfortune falls upon you.

    Health Insuurance:

    Health insurance against the risk of incurring medical expressing among individuals. By

    estimating the overall risk of health care expenses among a targeted groug, an insurer can

    develop a routine finance structure, such as monthly premium or payroll tax, to ensure that

    money is available to pay for health care benefits specified in the insurance agreement.

    Why should an individual buy a health insurance..?

    Health insurance policy is not something you can regret about later on in your life.

    Understand that it is an essential coverage that can help you in maintain yourself in good

    shape. Not everyone can collect money in medical emergencies. Sometimes, it is very difficult to

    get thoussands of dollars in a hurry. In those times, the health insurance policy coverage will

    rescue you. Ypou will just have to file acliam and your problems will be solved. This will keep

    your family members out of all sorts of burdens and you will be able to get proper medical

    treatment on time.

    Health insuarnce always gives a feeling of security and you know mentally that even in

    case of extreme emergencies, you need not woory about money. It is right there. When you

    choose to buy health insuarance, you choose coverage too. This coevrage decides how much

    insuance claim you can file. Here, it is important to empasize that if you ander-insured, you may

    not be able to egt all the benefits of health insurance, if you happen to need it at someplace.

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    Types of health insurance:

    There are mainly three types of health Insurance covers:

    1. Individual Mediclaim:

    The simplest form of health insurance is the indivdual mediclaim policy. It covers the

    hospitalization expenses for indivdual for up to the sum assured limit. The insurance

    premium is depedent on the sum assured value.

    2. Famlily Floater Policy:

    Family Floater policies are enhanced version of the mediclaim policy. The sum assured value

    floats among the family mebers. i.e. Each opted family member comes under the policy, and

    it covers expenses for the entire family up to the sum assured limit. The premium for the

    family floater plans is typically less than that for separate insurance cover for each family

    member.3. Unit Linked health Plans:

    Taking the ULIP route, health insurance companies too have introduced Unit Linked Health

    Plans. Such plans combine health insurance with investment and pay back an amount at the

    end of the insurance term. The returns of course are dependent on the market performance.

    These plans are very new and still in development phase. This type if insurance is provided

    by Life Insurance Companies.

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    Company Profile Of Star Health Insurance

    Star Health and Alied Insurance Co. Ltd, is a joint venture between Omen insurance

    Company, UAE and leading NRIs and Indian business man/house. It has a capital base of

    INR 388 crores that far exceeds thereguirement to form a full fledged general insurance

    company. As an exclusive health Insurance Company and the forst of its kind in India,

    the Company is commited to setting international benchmarks in service and personal

    caring.

    Star health insurance is the first stand-alone health insurance company in Indiaand the

    company is specialized in Unique Health Insurance Policy.

    Star health insurance is dedicated to provide affordable & quality health insurance products.

    Star Health and Allied Insurance Company has been jointly promoted by eminent Industrialists

    from India and Foreign Investors and the headquarteres is in Chennai.

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    MISSION

    Ultimate Customer Satifaction

    Belives in core values of trust, transparency, care and compassion

    Pledges to creat an environment conductive to

    Customer satisfaction,

    Productiv, Innovative

    Bottom line profits. Strives to maintain healthy standards of corporate governances.

    Committed to become A STAR in health and related insurances.

    VISION

    Protecting Health, Promoting Health

    Star Health and Allied Insurance Company shall work to become the most favoured

    brand in Health Insurance in Indai setting benchmarks for the Industry in the domains of service,

    innovative products, and collabrative relationships with an aim to become the BRIGHTEST

    STAR in the Galaxy of non- life insurance.

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    Objectives and Strategies of the orgnisation

    The prime objective ofStar Health Insurance is to offer services in the health

    segmentanddesigned to offer health insurance to the masses.

    The important investment objective is to extend a protective arm to socially

    isolated persons often disowned by their family members

    No Third Party Administrator; direct in-house claims settlement

    Faster & hassle-free claim settlement

    Cashless hospitalization

    It aims at extending the best possible services to the customers and thus

    bringing down the scope for grievances.

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    CHAIRMAN AND

    MANAGING DIRECTOR

    BOARD OF DIRECTORS

    EXECUTIVES OF THECOMPANY

    CHANNEL HEAD

    REGIONAL HEAD

    BRANCH HEAD

    SALES MANAGER

    ADVISORS/AGENTS

    CUSTOMERS

    Organization chart of Star Health Insurance:

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    Products or Services

    1.Health plans

    Star Unique Health

    Star wedding Gift

    Star Health Gain

    Star Super Surplus

    Medi Classic Diabetes Safe

    Family Health Optima

    Senior Citizen Red Carpet

    2. Accident Care

    3.Student health plan

    4.Over travel plan:

    Travel Plan Individual Travel Plan Family

    Travel Plan Students

    Travel Plan Corporate

    5.Health + Life plans

    This product is jointly offered by Star Health and Shriram life Insurance Co. ltd.

    Star Sri Individual Care

    Star Sri Family Care

    6.Rural Plan

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    Competitors Of Star Health Insurance

    1) General Insurance Companies:

    ICICI LOMBARD GENERAL INSURANCE CO LTD

    BAJAJ ALLIANZ GENERAL INSURANCE CO LTD

    NATIONAL INSURANCE COMPANY

    RELIANCE HEALTH INSURANCE

    TATA AIG GENERAL INSURANCE

    HDFC ERGO GENERAL INSURANCE

    NEW INDIA ASSURANCE CO LTD

    CHOLAMANDALAM MS

    2) Stand Alone Companies:

    APOLLO MUNICH HEALTH INSURANCE

    MAX BUPA HEALTH INSURANCE

    CAPITAL STRUCTURE

    Star Health and Allied Insurance Company Limited( Star Health) has a capital base of Rs.303

    crores, more than sufficient to form a General Insurance Company. However, Star health has

    chosen to be in the field off Health. It is Indias first stand-alone Health Insurance Company in

    India and deals in Personal Accident, Mediclaims and Overseas Travel Insurance.

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    Number of Branches:

    225 offices presently operational acroos the country. Zonal Offices in all major cities like Delhi, Mumbai, Bangalore, kolkata,

    Hydrabad & Chennai.

    Fully equiped offices with insurance experts and doctors t0o handle customer

    queries and grievances.

    Current Status of Health Insurance Sector

    Health Insurance has been the fastest growing segment in the non-life insuarnce industry

    in India over the last few years.

    Commercial health insurance( i.e. purchased from insurance companies) constituted only

    0.7% of this expenditure in 2001-02 and barely coevred 1% of the population. By the end

    of 2008-09, health insurance premium would have grown about ten-fold from alevel of

    Rs. 675 crores in 2001-02, in just 7years.

    It grew 60% during 2007-08 to command a market (in non-life companies) of over Rs.

    5100 crores as against Rs. 3200 crores in 2006-07.

    During April-September 2008 (latest provisional figuires), it agains shows 47% growthover the corresponding period in the previous year and business in Apr-Sep 08 is higher than

    entire Financial Year 2006-07.

    It is also emerging as an increasingly significant line of business for life insurance

    companies, and all the large life insurance companies now have products in the health

    insurance space, the most conspicuous ones among these having been launched in the last

    12 months itself.

    According to the latest data released by the IRDA, the total health insurance premiums

    wriiten by non-life insurance companies and stand-alone health insurance companies grew by36.5% during the nine month period April to December 2010, as compared to the corresponding

    period in the previous financial year.

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    Now the Health Insurance portability has been launched and the customers who are

    dissatisfied with the services of health Insurance Compnay can port their insurance into another

    company.

    Opportunities of health insurance in India:

    o Market Penetration.

    o Effects of detariffing on price adequacy.

    o Demand for new productspreventive care, outpatient coverage, long term care.

    New regulations- lower capital requirement, risk based capital/solvency margin

    Reasons for poor penetration of health insurance in india:

    Lack of regulations and control on provider behavior:

    The Unregulated environment and total absence of any form of control over providers

    regarding quality, cost or data-sharing, makes it difficult for proper underwriting and actuarial

    premium setting. This puts the entrie risk on the insurer as there could be the problems of moral

    haard and induced demand. Most insurance companies are therefore wary about selling health

    insurance as they do not have the data, the expertise and the powere to regulate the providers.

    Weak monitoring system for checking fraud or manipulation by clients and providers, add to the

    problem.

    Unaffordable premiums and high claim ratos:

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    Increased use of services and high claim ratios only results in higher premiums. The

    insurance agencies in the face of poor information also tend to overestimates the risk and fix high

    premiums. Besides,the administrative costs are high- over 30%, i.e 15% commision to agent.

    5.5% administrative fee to TPA; own adminisrative cost 20%, etc. Patients also experience

    problems in getting their reimbursements incliding long delays to partial reimbursements.

    Reluctance of the health insurance companies to promote their products and lack of

    innovation:

    Apart from high claims ratios, the non-exclusivisity of health insurance as a product is

    another reason. In India, and Insurance compant cannot sell non-life as well as life insurance

    products.Since insurance against fire or natural disaster or theft is far more profitable, insurance

    companies tend to compete by adding low incentive such as premium health insurance products

    to important clients, cross- subsidizing the resultant losses. With a view to get the non-life

    accounts, insurance companies tend to provide health insurance cover at unviable premiums.

    Thus. There is total lack of any effort to promomte health insurance through campaignsregarding the benefits of health insruance and lack of innovation to make the policies suitable to

    the needs of the people.

    Too many exclusions and administrative procedures:

    Apart from delays in settlement of claims, non-transparent procedures make it diffiucult

    for the insured to know about their entitlements, because of which the insurer is able to, on one

    stratagem or the other; reduse the claim amount, thus demotivating the insuraed and deepening

    mistrust. The benefit pack-age also needs to be modified to suit the needs of the insured.

    Exclusion go against the logic of covering health risks, though there can be a system where theexisting conditions can be excluded for time period- one or two years but not forever.Besides,

    the system entils equity implicatiuons.

    Inadequate supply of services:

    There is an acute shortage of supply of services in rural areas. Not only there is non-

    availability of hospitals with specialist services. Many centres have no cardologies or

    orthopaedicians for several non-communicable diseases that are expensive to treat and can be

    casastophic.

    Co variable risk:

    High prevalance levels of risk that could affect a majority of the people at the same time

    could make the enterprise unviable as there would be no gins forming large poolsl. The results

    could be higher premuims.

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    Challenges of health insurance in India:

    The significant economic growth in India at the turn of the millennium has left is medical

    care and health insurance systems struggling to keep up with the growing healthcare demands of

    its people. India is characterized by a growing (but still relatively small) middle class and a large

    (but shrinking and mostly rural) near-subsistence population. Given the population, geographical

    size of the country, different levels of evolution within the urban and rural strata of the society, it

    is not surprising that players are faced with various challenges in increasing health insurancecoverage.

    The health insurance products of Star Health have been designed with particular objectives in

    mind. Some of such products are:

    Star Health Red carpet:

    This product has been specifically designed for senior citizens aged between 60-74 years.

    Star Health Diabetes Safe:

    Usually health insurance policies do not cover people suffering from

    diabetesandrealteddisceases. Star Health launched diabetes safe to provide health

    insurance to such people.

    Star Health Family Health Optima:

    Single premium health insurance plans with single Sum Assured for entire the family.

    Star Health Wedding Gift:

    Health insurance that includes maternity benefits including pre and post hospitalization

    expenses.

    Star Health Unique Insurance Policy:

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    A health insurance policy that covers pre-existing diseases after 11 months of continuous

    coverage and also has HIV related symptoms

    Star Health Gain:

    Health insurance policy, with impatient and outpatient benefits.

    Chapter 2: Functional areas of the Organisation

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    1) Administration-Administration is a support function required by all businessesand this does not mean

    just doing keyboarding or filing. Senior administrators carry out a wide range of tasks;

    from monitoring budgets to interviewing new staff for their departments. Routine

    administrative tasks include opening the mail, preparing and filing documents, sending

    emails and faxes. Others require more creativity and flexibility, such as arranging travel

    or important events, from staff meetings to visits by foreign customers. Most

    administrators also deal with external customers who judge the business on the way their

    enquiry is handled. Poor or sloppy administration can be disastrous for a companys

    image and reputation. A lost order, badly typed letter, important message that is not

    passed on or wrong date scheduled for a meeting can cause problems and may lose

    customers. Efficient administration means that everything runs smoothly and managers

    can concentrate on the task of running the business.

    2) Customer Service-

    All businesses must look after customers or clients, who have an enquiry, concern orcomplaint. Today, customer expectations are high. When people contact a business they

    expect a prompt, polite and knowledgeable response. Unless they get a high level of

    service they are likely to take their business elsewhere in the future.For this reason, many

    businesses have customer service staffor a customer service departmentwhere

    trained staff handle enquiries and complaints positively and professionally. This does not

    mean that other staff can ignore customers and their needs. It simply means that one

    group specialise in assisting customers.

    3) Finance-

    Most entrepreneurs consider this is the most important function in the business. This is

    because all businesses need a regular stream of income to pay the bills. Finance staff

    record all the money earned and spent so that the senior managers always know how

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    much profit (or loss) is being made by each product or each part of the business and how

    much money is currently held by the business. This enables critical decisions to be made

    rapidly and accurately because they are based on accurate information. In some cases,

    this can mean the difference between the success or failure of the business as a whole.

    Finance staff supports the accountants by keeping financial records, chasing up late

    payments and paying for items purchased.

    4) Human Resources-

    The human resources of a business are its employees. Wise organisations look after their

    staff on the basis that if they are well trained and committed to the aims of the business,

    the organisation is more likely to be successful.HR is responsible for recruiting new

    employees and ensuring that each vacancy is filled by the best person for the job. This is

    important because the recruitment process is expensive and time-consuming. Hiring the

    wrong person can be costly and cause problems both for the individual and the firm.

    Normally, new employees attend an induction programme which tells them about the

    business, their rights and responsibilities as employees, the company rules and the

    requirements of their new job. Arranging appropriate training and assisting with the

    continuous professional development of staff is another aspect of HR. Training may be

    carried out in-house or staff may attend external courses.Many organisations have staffassociations, which monitor the views and conditions of staff and make these known. In

    other businesses trade unions may represent the workers, especially on pay and

    conditions.

    Senior HR staffs liaise with these organisations, keep them informed of changes and

    developments and are also involved in any negotiations with senior management

    5) Sales-

    Sales are a crucial function for all businesses. It is pointless having superb products or

    services if no one buys them. For that reason, most businesses have sales targets as part

    of their aims and objectives. Meeting these is the responsibility of the sales staff or sales

    team. The job of the sales staff varies, depending upon the industry. Shops that sell basic

    products, such as chocolates or magazines do not need to do much selling. Most

    customers call in to buy something, choose the goods they want, pay and leave.

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    Customers expect more help and advice if they want to buy a complex or expensive item,

    such as a television or car. Stores which sell these types of products therefore need

    trained sales staff who are friendly, knowledgeable and can describe and/or demonstrate

    their products and link these to the customers specific needs. Business buyers also expect

    a high-quality service and in-depth advice and information. They may want to buy highly

    complex and expensive industrial equipment and need to negotiate special finance

    arrangementsparticularly if they are overseas buyers. Business buyers will also expect

    discounts for bulk purchases. Sales representatives often travel to meet potential

    customers, as well as routinely visiting existing customers to ensure their needs are being

    met.

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    CHAPTER 3- SWOT Analysis of the Organization

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    Strength

    Net profit of the organization is good.

    Company performing well in generatingCurrent asset.

    No third Party Administrator; direct in-house claims settlement.

    Cashless hospitalization and 24x7 Toll-free Helpline

    Network of more than 4600 hospitalsacross India.

    Weakness

    Premiums of the company are morecomparing to other health insurance.

    Advertising of the company I low.

    Opportunities

    Health insurance is at growth stage.

    Health insurance portability.

    It can easily conquer establishedmarkets of the competitors.

    As the health insurance is still in itsinitial stage, star health insurance caninfluence more to buy products.

    Threats

    Facing a stiff competition from otherhealth insurance companies.

    Customers showing disinterest towardshealth insurance.

    New tie ups by the competitors

    New entrants into the market

    SWOT Analysis

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    Key Result Area Of The Organization

    1) Service Sector

    The service sector is given the first priority in Star Health. Without customers the

    organization can never run. Star Health even sees that their customers are given the

    required information of network hospitals near the customers residence area. Star Health

    even sees that their service to their customers is genuine. Star Health even sees that their

    relationship to their customers is never cheated.

    2) Promotion

    Star Health second priority in regards with Key Result Areas is promotion. The

    promotion of the various products or the policies of the organization is mandatory so that

    the public is aware of it. Through this the promotion of the organization is made strong so

    that it makes it tough for their competitors tough to compete with them.

    3) AdvertisemenT

    Advertisement plays a very vital role in promoting the products of the organization.Through advertisement the public comes to know the various products of the

    organization. Star Health advertises through TV, magazines, pamphlets, newspapers, and

    through radio.

    4) Marketing

    Through marketing, the products are are made known to the public through advertisement,

    collecting questionnaire, door to door service, and through many other ways.

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    Chapter 4: Organizational performance

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    Sales Develpoment

    - The organization will appoint an agent who will be visiting the customer, who is a

    licensed person from IRDA and will market the products from the insurance company.

    - This insurance agent will be reporting to the sales manager who will handle few agents or

    health insurance advisors.

    - Sales manager is a development manager who will recruit, train and motivate the agents

    and generates the business to the company.

    - Sales manager reports to a branch manager who is responsible to operate in a specified

    area with the help of marketing personnel. There will be an area office which will

    coordinate with branch offices.

    - All the sales promotional activities like printing of policies, fliers, advertisement in media

    are conducted by the area officers.

    - Timely updating of the products and benefits of the product will be updated to the sales

    force periodically. Updating of the competitors premium will also be conveyed.

    - Lot of promotional activities, apartment activities are conducted by the respective

    marketing officers.

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    Significant factors for success-

    1) Service

    Star Health gives their first preference to their customers. They see that the customers

    receive all the benefits. They too see that the customers get all the information regarding

    which hospitals are within the network of star health insurance. Star health even sees that

    these hospitals give the best service to the customers. The different services provided by

    star health insurance are the following-

    Direct in-house claims settlement

    Faster and hassle-free claim settlement

    Cashless hospitalization wherever possible at network hospitals

    Network of more than 4900 hospitals across India

    24 * 7 toll free helpline

    More than 300 branches across India

    2) Promotions

    Star Health Insurance Company promotes their company through circulars. Star Health

    Insurance Company evens sees that they have the best financial consultancies that goes to

    field from door to door activities and sees that the customers get all the proper

    information regarding the health insurance and even its importance. The company even

    promotes by conducting a questionnaire to the public and through this they convince the

    customers to buy the health insurance policies.

    3) Advertisement

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    Star Health Insurance Company even sees that they market their products through proper

    advertisement through TV, brochures, magazines, pamphlets, newspapers, hoardings and

    borders, radio, through cellular advertisements, etc.

    4) Marketing

    Star Health Insurance Company works through customer oriented. They have contacts of

    at least 2000 hospitals in India. 500 hospitals are already under the network of Star

    Health Insurance Company.

    5) Addition of financial advisors

    Star Health Insurance Company conducts many meetings with their agents. So through

    this, the agents are aware of the various changes in the premiums and through these

    meetings, the agents become more confident to approach the customers. The company

    even gives a target to these agents to accomplish a specified task.

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    FINANCIAL HIGHLIGHTS

    Table 1: Current Ratio

    Year Current Asset

    (In lakhs)

    Current Liabilities

    (In lakhs)

    Current ratio

    2007-08 5,58,482 4,85,135 1.151188844

    2008-09 14,22,810 13,92,848 1.021511321

    2009-10 37,76,780 28,50,221 1.325083213

    2010-11 42,11,512 34,01,551 1.238115201

    2011-12 40,86,774 11,71,218 3.489336741

    Graph 1: Graphical representation of Current Ratio

    http://financenmoney.in/wp-content/uploads/2012/01/ratios-classification.jpg
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    Interpretation:

    The standard or ideal current ratio is 2:1. The above graph states that the current ratio

    of the organization is very high compared to the standard ratio, so that the company will find a

    way to utilize all its idle funds in order to increase its profitability. Since idle funds are a bane to

    the organization.

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    Table 2: Quick Ratio

    Year Quick Asset

    (In Lakhs)

    Quick liabilities

    (In Lakhs)

    Quick Ratio

    2007-08 5,58,482 4,85,135 1.51188844

    2008-09 14,22,810 13,92,848 1.021511321

    2009-10 37,76,780 2,85,221 1.325083213

    2010-11 42,11,512 34,01,551 1.238115201

    2011-12 40,86,774 11,71,218 3.489336741

    Graph 2: Graphical representation of Quick Ratio

    Interpretation:

    The standard or current ideal ratio is 1:1. The above graph states that the quick ratio of

    the organization is high compared to the standard ratio. This means that the company has

    excessive cash or more debtors, which are not yet utilized to the fullest.

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    Table 3: Absolute Liquid Ratio

    Year Cash in hand/bank(In Lakhs)

    Current liabilities(In Lakhs)

    Absolute liquid Ratio

    2007-08 3,55,597 4,85,135 0.732985664

    2008-09 2,75,528 13,92,848 0.197816273

    2009-10 17,03,503 28,50,221 0.597674005

    2010-11 11,51,632 34,01,551 0.338560851

    2011-12 5,04,533 11,71,218 0.430776337

    Graph 3: Graphical representation of Absolute Liquid Ratio

    Interpretation:

    The standard or ideal current ratio is 0.5. the above graph states that the absolute liquid ratio of

    the organization is fluctuating, so the company has low cash liquidity.

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    Table 4: Proprietary Ratio

    Year Shareholders Fund

    (In Lakhs)

    Total Assets

    (In Lakhs)

    Proprietary Ratio

    2007-08 10,86,000 6,22,580 1.744354139

    2008-09 11,05,368 16,34,965 0.676080528

    2009-10 17,08,259 41,66,841 0.409965007

    2010-11 87,37,933 48,28,096 1.809809291

    2011-12 16,10,084 41,94,190 0.383884373

    Graph 4: Graphical representation of Proprietary Ratio

    Interpretation:

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    From the above graph it is interpreted that the long term stability of the company is not effective

    because the proprietary ratio of the company is fluctuatuing. But there is an increase in the

    proportion of contribution of the proprietors towards the total assets.

    Table 5: Current asset to fixed asset ratio

    Year Current Asset

    (In Lakhs)

    Fixed asset

    (In Lakhs)

    CA to FA Ratio

    2007-08 5,58,482 64,106 8.711852245

    2008-09 14,22,810 2,12,155 6.706464613

    2009-10 37,76,780 3,90,061 9.682536834

    2010-11 42,11,512 6,16,584 6.830394561

    2011-12 41,94,191 6,45,843 6.494134023

    Graph 5: Graphical representation of Current asset to Fixed Ratio

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    Interpretation:

    From the above graph it is interpreted that the current ratio to the fixed asset ratio is

    fluctuating every year. The current assets are more than the fixed assets in the company. This is

    because that the company is not a manufacturing organization. So it has little need for the fixed

    assets.

    Table 6: Fixed Asset Turnover

    Year Sales

    (In Lakhs)

    Fixed Asset

    (In Lakhs)

    Fixed Asset Turnover

    2007-08 35,507 64,106 0.553879512

    2008-09 55,556 2,12,155 0.261865146

    2009-10 1,04,120 3,90,061 0.266932608

    2010-11 1,18,283 6,16,584 0.191835987

    2011-12 2,211,523 645,843 0.292033539

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    Graph 6: Graphical representation of Fixed Asset Turnover

    Interpretation:

    The above graph interpret that the company has high fixed asset turnover ratio and

    indicates thatefficient utilization of fixed assets in generating sales to the company

    Table 7: Working Capital Turnover

    Year Sales (In Lakhs) Net Working Capital

    (In Lakhs)

    Working Capital

    Turnover

    2007-08 35,507 73,347 0.484096146

    2008-09 55,556 29,962 1.854215339

    2009-10 1,04,120 9,26,559 0.112372768

    2010-11 1,18,283 8,09,961 0.146035426

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    Graph 7: Graphical representation of Working Capital Turnover

    Interpretation:

    From the above graph we can interpret that in the year 2009 the working capital of the

    company is used in making sales. Totally the company indicates the inefficiency in the

    utilization of working capital in sales.

    Table 8: Capital Turnover

    Year Sales(In Lakhs) Total Capital

    Employed(In Lakhs)

    Capital Turnover

    2007-08 35,507 1,95,045 0.182045169

    2008-09 55,556 2,68,965 0.26554756

    2009-10 1,04,120 -1,02,978 -1.011089747

    2010-11 1,18,283 3,26,572 0.362195779

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    Graph 8: Graphical representation of Capital Turnover

    Interpretation:

    The above graph interpret that the company has very low capital turnover ratio. It

    indicates that insufficient sales and possibility of lower profits in business.

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    Table 9: Capital Asset Turnover

    Year Sales (In Lakhs) Current Asset

    (In Lakhs)

    Current Asset

    Turnover

    2007-08 35,507 5,58,482 0.063577698

    2008-09 55,556 14,22,810 0.039046675

    2009-10 1,04,120 37,76,780 0.027568458

    2010-11 1,18,283 42,11,512 0.028085638

    Graph 9: Graphical representation of Current Asset Turnover

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    Interpretation:

    The current assets turnover is dwelling year on year. This means that the current assets

    have not been judiciously utilized to earn revenue. And notwithstanding the fact that current

    assets occupy a larger share in the total assets, their contribution to the total revenue is vital.

    Table 10: Net Profit Ratio

    Year Net Profit (In Lakhs) Net Sales (In Lakhs) Net Profit Ratio

    2007-08 12,765 35,507 35.950657622008-09 12,368 55,556 22.2622219

    2009-10 52,591 1,04,120 50.50998847

    2010-11 73,911 1,18,283 62.4865788

    Graph 10: Graphical representation of Net Profit Ratio

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    Interpretation:

    The standard and ideal ratio of net profit ratio is 10%. The company net profit ratio is

    more than the standard ratio so it is an advantageous position to survive in the face of rising cost

    of production and falling selling price. It indicates that efficiency with which business ismanaged.

    Table 11: Operating Ratio

    Year Operating Ratio

    (In Lakhs)

    Sales

    (In Lakhs)

    Operating Ratio

    2007-08 3,51,630 35,507 990.3117695

    2008-09 6,29,817 55,556 1133.661531

    2009-10 9,33,032 1,04,120 896.1121783

    2010-11 9,09,323 1,18,283 768.7689693

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    Graph11: Graphical representation of Operating Ratio

    Interpretation:

    The above graph interpret that the company operating ratio is more so the company high

    operating ratio is considered unfavorable because it leaves a smaller margin of profit to meet

    non- operating expenses. Here lower operating ratio is considered a good sign.

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    Table12: Return on Investment

    Year PBIT (In Thousands) Capital employed

    (In Lakhs)

    Return on Investment

    2007-08 31,593 1,95,045 16.19780051

    2008-09 52,721 2,68,965 19.60143513

    2009-10 1,02,185 -1,02,978 -99.22993261

    2010-11 1,16,701 3,26,572 35.73515182

    Graph12: Graphical representation of Return on Investment

    Interpretation:

    The above graph interpret that ROI interpret the profitability of a business. The ROI ratio

    of the company is low it indicate that management has not utilized the funds supplied by the

    owners and creditors effectively and in the year 2010 ROI is negative because the capital

    turnover ratio is also negative

    Return on

    Investment

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    Table13: Return to Equity

    Year PAIT (In Thousands) Shareholders fund

    (In Lakhs)

    Return on Equity

    2007-08 12,765 10,86,000 1.175414365

    2008-09 12,368 11,05,368 1.118903388

    2009-10 52,591 17,08,259 3.078631519

    2010-11 73,911 27,00,733 2.736701481

    Graph 13: Graphical representation of Return on equity

    Interpretation:

    From the above graph it can be interpreted that the company is not performing well in case of

    return on equity. In the year 2010 return on equity is very high compare to all other years. The

    owners of the company getting very low profits.

    Return on

    Equity

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    Table 14: Earning per share

    Year

    PAT ( In Thousands) No. of Equity Shares

    (In Lakhs)

    Earnings per share

    2007-08 12,765 1,08,600 0.1175414362008-09 12,368 1,09,300 0.11315645

    2009-10 52,591 1,64,330 0.320032861

    2010-11 73,911 2,02,990 0.364111533

    Graph 14: Graphical representation of earning per share

    Interpretation:

    From the above graph it is interpreted that increase in earning per share in 2010 and 2012. In the

    year 2009 and 2008 earning per share is almost same. By considering overall the companys

    earning per share is very low. It is not good sign for the company.

    Earning

    per share

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    Table 15: Showing Return on total asset

    Year Net profit after tax

    (In Thousands)

    Total asset

    (In Lakhs)

    Return on total asset

    2007-08 12,765 6,22,580 2.050338912

    2008-09 12,368 16,34,965 0.756468793

    2009-10 52,591 41,66,841 10262131192

    2010-11 73,911 48,28,096 10530851913

    Graph 15: Graphical representation of return on total asset

    Interpretation:

    From the above graph it can be inferred that the return on total assets is fluctuating.

    Though it was low in the year 2008-09.Then on the ratio has improved considerably. This is one

    of the most important ratios to determine the financial health of the company.

    Return on

    total asset

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    CHAPTER 5-CONCLUSION

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    Six weeks of internship in Star Health Insurance was challenging, conducting surveys, marketing

    the insurance schemes and informing potential customers about the significance of the

    companys schemes and other lucrative offers.

    We had to also meet the existing customers, learn from them any new expectations from thecompany as well as their satisfaction towards the services.

    We had to inform the company about the mood swings of the customers and prepare our own

    conclusions from the respective surveys we made.

    Star Health Insurance is the first stand-alone health insurance company in India and it is facing

    huge competition in the market in the current scenario.

    I learnt that from the last financial year that Star Health Insurance has done more premium than

    15 life insurance companies like ING, TATA AIA, AVIVA, MET Life, SAHARA LIFE,

    SHRIRAM LIFE, BHARATHI LIFE, FUTURE GENERALLY, IDBI, CANARA, HSBC,

    RELIGERE, DLF, STAR UNION, INDIA FIRST, and EDELWEISS TOKIO.

    The company has reached the maximum customers across the country having the most

    innovative products and the updated technology to its expectation.

    The financial performance of the company has been used effectively through its profitability and

    liquidity ratio as we observed in the financial highlights.

    Finally, I learnt about the dynamic behavior of the customers and also developed skills of

    persuading people.

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    Future Plans of the Growth ofthe Organization

    The future plans of the growth of the organization are the organization are the

    following-

    Having more no. of manpower

    The Company needs more qualified personnel to attract potential clients, to increase

    the cash resources.

    This will enable the company to increase investments in rights places and the

    personnel should put these investments in the right direction to enhance returns.

    Reach more no. of customers

    The insurance market in India is not at its full capacity which not seen in United

    Kingdom and United States. So people need to be convinced and there are about

    more than 100 Billion $ of idle saving to be attracted by the company.

    Become NO. 1 in India

    There are various unexplored places in the insurance market, if exploited, then the

    company will be highly competitive in the health insurance sector mainly.

    To become a preferred company to work with to be a joint in the industry of health

    insurance.

    Combined resources of both companies are preferred with qualified personnel from

    both sides, different ideas, enables the company to make appropriate polices to

    survive in the insurance business.

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    Sustainability

    -

    The industry health insurance is growing at a rate of 27%. Only 13% is covered. Sodefinitely there is a future,so the company will grow

    - One of the main objectives of Star Health is to maintain quality of the organization and to

    create a good relationship with the customers. The organization even wants to provide

    good after sales services.

    -

    The organization also invests some of the money collected from the clients in

    government securities to ensure stability of returns in investment, since returns on

    government securities are assurable.

    - Also, Star health insurance, has qualified personnel, who are excellent in persuading

    customers to deposit their money with the company for health insurance

    -

    The company also does stringent analysis on the competition of the health insurance

    industry, also conducts surveys of the selected clients of rival companies, about the

    expectations from the health insurance sector.

    - The company notes down these expectations and prepares policies based on these to some

    extent.

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    BIBLIOGRAPHY

    AUTHOR TITLE

    OF THE

    BOOK

    EDITION

    OF THE

    BOOK

    NAME

    OF THE

    PUBLISHER

    M.N. Arora Management

    Accounting

    2n

    edition Himalaya

    Publishing

    house

    S.P Jain &

    K.L.

    Narang

    Financial

    accounting

    4t

    edition Kalyani

    publishers

    Web sites visited Date

    www.starhealth.in 06-01-2012

    www.investopedoa.com 12-01-2012

    www.reference.com 02-02-2012