Insurance and social media
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Transcript of Insurance and social media
By Aldo Ballabio
Insurance and Social Media
In the next slides I will include a brief introduction about myself and about my personal brand.
Introduction
Where I come from…
Which part of Italy?
• I started at the “Sacro Cuore” High School in Naples, Italy. I graduate in the class of 2006.
Where I went to school?
• I moved up in the Northern part of Italy, where I could ski for the Italian National team for 2 years.
• Raced European Cup and I had a couple of starts in the World Cup ski circuit.
After graduate from HS…
• After that my professional ski career was over. I moved to the USA in Salt Lake City, UT for skiing and study Marketing at the University of Utah.
Utah
However, after a good offer from the University of Nevada, Reno I decided to move here in the Tahoe area.
Nevada
I’m currently pursuing my bachelor degree in Marketing with a minor in Spanish.
University of Nevada, Reno
Senior graduating in December 2012…
Worked as a manage at the Sugar Bowl Academy Ski Team.
Work experience
Insurance Agent at Milano Assicurazioni
• I currently have my blog where I’m focusing in Insurance and Social Media.
• I also compare the different strategies that the insurances from the USA are applying compare to the rest of the world.
Blogging
• I started this blog because the Insurance industry is something that always got my interest.
• In the insurance industry the use of social media is very minimal so I wanted to post some thoughts about it.
Why did I start my blog?
So what this blog is about……
Is about social media and insurance!
• Facebook doubled since 2008
• Twitter doubled since 2009
• The life stream age
Consumer generated content
Opportunity to communicate!
• More messages in more places
• Attract and it does not detract
• Build communities and not databases
• Google love social media
• 24/7
• Build frequency more efficiently and dynamically
Why Should we use social media?
• Generate relationships
• Show passion
• Build awareness
• Be Interesting
• Demonstrate honesty
How can we use those Social Media?
• Social networking (Facebook)
• Blogs (word press, Blogger)
• Peer to peer sharing (YouTube)
• Peer to peer review (Yelp)
• Research (Google)
Types of Social Media
• Recruiting
• Branding
• Call to action
• Entertainment
• Networking
• Marketing research
Why do we use Social Media For…
Allstate Insurance on Google +
Some Companies are already use Social Media
Allstate Facebook
• Branding as the experts
• Developing relationships
• Retweting, interacting
What are those brands doing on social media?
• Use the social medias to obtain a better interaction
Focus on relationship building between people
• Number of new relationships
• Traffic to website
• Decrease expenses
• Increase revenue
Measure effectiveness
• Be careful on what you say
• Focus on consultative selling
Some Tips on how most of companies succeed